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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Isra Misra
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Tourism Development and Promotion in Central Kalimantan Post Pandemi Covid-19: A Sustainable Economic Approach Isra Misra
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 2 (2023): April | International Journal of Business, Technology and Organizational Behavi
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i2.264

Abstract

Tourism is one that is able to encourage the economic growth of a region. In various countries in Europe and America, tourism is a contributor to the increase in national income and foreign exchange of a country. In the data for 2020, after the COVID-19 pandemic outbreak, world tourist arrivals fell drastically by -80%. This study aims to describe the development and promotion of tourism with a sustainable economic approach by taking into account social and environmental aspects. This research is a research library where researchers obtain data based on secondary data and scientific references such as books, journals, notes and reports as well as statistical data. The approach taken is descriptive qualitative. The stages in the research consist of collecting library materials, making research notes, sorting data and drawing conclusions. The results show that the development of tourist areas in Central Kalimantan must be carried out with a social approach to the community that emphasizes local cultural customs and sustainable tourism. Development is a strategic step in increasing the interest of local and visiting foreign tourists. The development is carried out with a planning pattern that involves experts from both academics and tourism practitioners. Tourism development and promotion strategies are ways or efforts to increase interest and the number of tourist visits by developing tourist objects and other supports. Several strategies for developing and promoting tourism in Central Kalimantan after the COVID-19 pandemic include identifying targets, making policies, creating a tourism climate, designing promotional messages, selecting promotional channels, determining budgets, determining the promotion mix and evaluating promotions.
ANALISIS LIKUIDITAS DAN PERPUTARAN MODAL KERJA PT ASTRA AGRO LESTARI TBK: UPAYA OPTIMALISASI KEUANGAN Muhamad Ragiel Saputra; Achmad Rayhan Maulidan; Isra Misra
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 2 No 2 (2024): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ojppm.v2i2.1319

Abstract

Artikel ini membahas peran penting pengelolaan likuiditas dan perputaran modal kerja dalam mendukung stabilitas keuangan dan keberlanjutan bisnis di PT Astra Agro Lestari Tbk, salah satu perusahaan terkemuka di sektor agribisnis Indonesia. Melalui analisis rasio keuangan, khususnya Current Ratio dan perputaran modal kerja, artikel ini mengeksplorasi bagaimana strategi pengelolaan keuangan dapat meningkatkan efisiensi operasional dan profitabilitas perusahaan. Selain itu, artikel ini juga menyoroti tantangan dalam pengelolaan likuiditas dan memberikan rekomendasi untuk memperkuat kinerja keuangan. Dengan demikian, pengelolaan likuiditas dan modal kerja yang efektif tidak hanya berfungsi sebagai indikator kesehatan keuangan, tetapi juga sebagai faktor penentu keberlanjutan bisnis dalam industri agribisnis yang kompetitif. This article discusses the crucial role of liquidity management and working capital turnover in supporting financial stability and business sustainability at PT Astra Agro Lestari Tbk, one of Indonesia's leading agribusiness companies. Through an analysis of financial ratios, particularly the Current Ratio and working capital turnover, this article explores how financial management strategies can enhance operational efficiency and profitability. Additionally, the article highlights the challenges in managing liquidity and provides recommendations to strengthen financial performance. Effective liquidity and working capital management thus serve not only as indicators of financial health but also as key factors in ensuring business sustainability in the competitive agribusiness industry.
Co-Authors Achmad Rayhan Maulidan Muhamad Ragiel Saputra