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Journal : Imagine

DAMPAK COVID-19 BAGI RODA PEREKONOMIAN BAGI MASYARAKAT INDONESIA Cici Widya Prasetyandari
Jurnal Imagine Vol 1 No 1 (2021): Jurnal IMAGINE April 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v1i1.172

Abstract

Coronavirus (Covid-19) is a large family of viruses that cause disease in humans and animals. This virus has rocked the world throughout 2020. The purpose of this research determine the impact of Covid-19 on the Indonesian economy. The research method used is qualitative research and literature study. The results of this study indicate that the impact felt by the Indonesian people related to the economy is felt by various groups, such as online motorcycle taxis, traders, artists and entrepreneurs. Covid-19 forces people to survive amid the current economic difficulties. The efforts made by the government to alleviate poverty due to the Covid-19 pandemic are by providing social assistance to the community, holding pre-employment cards, subsidizing 100% electricity with 450 Watt power, and providing subsidies for small business.
SETRATEGI MARKETING BMT MASLAHAH CABANG MARON DALAM MENINGKATKAN LABA SELAMA PANDEMI COVID-19 Norhayati Norhayati; Cici Widya Prasetyandari; Ainur Rofiq Sofa
Jurnal Imagine Vol 2 No 1 (2022): Jurnal IMAGINE April 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v2i1.323

Abstract

Bitul Maal wat Tamwil (BMT) is a sharia-based financial institution based on the principle of sharia, not applying interest in the transaction, but with the results agreed on between BMT and the customer. In general terms, the main activities of BMT are the same as banking in general, therefore BMT must implement a good strategy to face business competition during the Covid-19 pandemic. The study aims to identify the marketing strategies used by the BMT Maslahah Maron branch to increase revenue during the covid-19 pandemic. The method of research used is qualitative research. Data collection techniques by way of interviews, observation and documentation. Studies have shown that the marketing strategy used is an approach to people with a fetch system.
EKSPLORASI HUBUNGAN LEVERAGE, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN Cici Widya Prasetyandari
Jurnal Imagine Vol 3 No 2 (2023): Jurnal Imagine-Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v3i2.739

Abstract

Persaingan bisnis yang kian sengit menuntut perusahaan untuk terus mengikuti perkembangan tekhnologi yang ada guna mempertahankan kelangsungan hidup perusahaan dan nilai perusahaan. tujuan utama perusahaan adalah memaksimumkan laba dan nilai perusahaan. Pengukuran nilai perusahaan digunakan sebagai indikator keberhasilan perusahaan karena dengan meningkatnya nilai perusahaan berarti meningkat pula kemakmuran para pemegang saham. Penelitian ini bertujuan untuk mengetahui pengaruh leverage, ukuran perusahan, dan profitabilitas terhadap nilai perusahaan. Metode yang digunakan adalah literature review. Hasil penelitian menunjukkan bahwa leverage, ukuran perusahaan dan profitabilitas mempengaruhi nilai perusahaan.