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Sri Budi Lestari
Departemen Ilmu Komunikasi FISIP UNDIP

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Proses Komunikasi untuk Mempertahankan Hubungan Berpacaran Nindya Siniwi; Sri Budi Lestari
Interaksi Online Vol 7, No 1: Januari 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Hubungan berpacaran terjalin melalui proses komunikasi yang terus berkembang ke arah yang lebih intim, yaitu diawali dengan proses pendekatan untuk mengenal sikap serta kecocokan satu sama lain. Pendekatan tersebut dilakukan melalui tahap perkenalan, penjajagan, penggiatan, dan tahap pengikatan hingga membentuk kebersamaan. Hubungan yang dilandasi oleh rasa saling menyayangi serta adanya komitmen merupakan langkah awal untuk menuju tahap pernikahan. Namun, mereka yang terlibat jarang melakukan pemeliharaan hubungan untuk menjaga kestabilan kualitas hubungan, sehingga rawan terjadi konflik yang dapat berujung pada pemutusan hubungan. Penelitian ini bertujuan untuk mendeskripsikan proses komunikasi yang dilakukan setiap pasangan untuk mempertahankan hubungan. Penelitian ini menggunakan pendekatan kualitatif, paradigma interpretif, serta teknik analisa data mengacu pada metode fenomenologi. Subjek penelitian adalah tiga pasang informan yang menjalin hubungan berpacaran. Teori yang digunakan dalam penelitian ini yaitu Relational Maintenance Theory. Hasil penelitian ini ditemukan bahwa tidak semua pasangan melalui semua tahap atau proses komunikasi untuk menuju hubungan yang lebih intim. Pasangan pertama dan kedua tidak diawali dengan tahap perkenalan, namun diawali dengan tahap penjajagan, penggiatan, dan pengikatan, sedangkan pasangan ketiga melalui semua tahap. Upaya pemeliharaan hubungan untuk mempertahankan hubungan pada ketiga pasangan juga berbeda – beda. Pasangan pertama melakukan upaya openess, assurance, dan avoidance. Upaya yang dilakukan pada pasangan kedua yaitu assurance, avidance, serta humor. Sedangkan pada pasangan ketiga, upaya yang dilakukan adalah assurance, openess, dan avodance. Ketiga pasangan telah melakukan tahap pendekatan serta upaya untuk mempertahankan hubungan dengan caranya masing – masing.
Pemahaman Pengguna Media Sosial Tinder terhadap Fenomena Kencan Online untuk Menjalin Hubungan Romantis Bagi Penggunanya Kinasih Dwi Cessia; Sri Budi Lestari
Interaksi Online Vol 6, No 1: Januari 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Online Dating is a social phenomenon that is being popular among people active online users. Supported by an advance technology such as the internet and gadgets, online dating activities may generate new connections even in a romantic relationship. Online dating activities have different understandings for each user. Main differences of users understanding was led the research to conduct. This research aimed to determine the diversity of understanding of social media users Tinder in a romantic relationship through online dating, and how this understanding is raised by users. The results of this study found that each informant has the comprehension distinction in understanding online dating and romantic relationships generated through online dating. There are differences in understanding the variety of comprehension with the dimension of love based on Triangular Theory of Love. First and fourth informants understand the romantic relationship through online dating as a positive and efficient. They also understand it as a deep and meaningful, even feel the relationship result through online dating relationship equal to that generated directly (non-online). So they constructed the understanding by looking for a soul mate through Tinder to dispel loneliness with a serious romantic relationship, i.e. dating. They pay attention to all of love dimension, passion, intimacy and commitment, in understanding each process relationships resulting from online dating through the Tinder. In contrast, the second and third informants understand the romantic relationship through Tinder as the casual relationship. So they constructed a limited meaning as entertainment for having a sex partner or just entertain them when they have conflict with their partner. They only pay attention to the dimensions of the passion in understanding romantic relationships that result from online dating through Tinder.
PEMAKNAAN KHALAYAK TERHADAP FILM “MARLINA SI PEMBUNUH DALAM EMPAT BABAK” Andrew Manogu N; Sri Budi Lestari
Interaksi Online Vol 7, No 3: Agustus 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research is motivated by the presence of feminist films in the midst of the development of mainstream films (men as the main actors). So far women have decided as a complement to the story because of gender injustice caused by gender differences. The film "Marlina the Killer in Four Acts" is a film that shows women leaders who contradict the mainstream film that is developing at this time, with the aim of criticizing the dominance of patriarchy that is developing at this time. This different film theme supports researchers to complete the various meanings given by the general public with different backgrounds to this film using Ien Ang's acceptance analysis. Before analyzing the meanings given by audiences, researchers uncovered the reading choices offered by this film using Roland Barthes's semiotics. Some scenes in this film show the position of women who are oppressed but can provide limits. The preferred form of oppression is from patriarchal domination which asks women for men. While fighting against what is won by women is by completing their possessions and breaking this dominance by utilizing women's weaknesses into strengths. The audiences as producers of meaning provide diverse experiences. Inform information about this film women improve repression that is detrimental to them. Then two out of four Infromans did not agree with the method given by the women in the film. One other informant agreed with how to approve the given, while the other informants agreed not to agree with him because the actions of women in the film opposed the law as well as the prevailing norms.
Pengaruh Terpaan Iklan di Televisi (Brand Awareness dan Brand Attitude) Vivo Smartphone dan Tingkat Kepercayaan tentang Informasi Vivo Smartphone dalam Peer Group Terhadap Keputusan Pembelian Produk Vivo Smartphone Ayu Rafika Rosa; Sri Budi Lestari
Interaksi Online Vol 7, No 3: Agustus 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Vivo Smartphone is one of smartphone brand with 99% advertisement placement on Indonesian television screens. The continually advertisements exposure can increase audience brand awareness and shape brand attitude towards Vivo Smartphone. However, with that advertisment frequency, Vivo Smartphone still cannot reach its target. Therefore, this research will discuss whether television advertising exposure (brand awareness and brand attitude) have influence on the purchase decision of Vivo Smartphone products. In addition, this reseacrch will also examined the influnce of the level of trust about Vivo Smartphone information among peer group toward purchase decision of Vivo Smartphone products. This research used Advertising Exposure Theory and Reasoned of Action Theory. The sample of this research were men or women aged 15-35 years domicile in Semarang who exposed to Vivo Smartphone advertisements on television and had discussed about Vivo Smartphone products with their peer group. The number of sample are 50 people with nonprobability sampling technique, with quota sampling type. Analysis of the data used was linear regression using the SPSS computered-program. The results of first hypothesis test showed that advertising exposure on television did not significantly influence Vivo Smartphone brand awareness with significance value of 0.941. Next the result of second hypothesis test, Vivo Smartphone brand awareness did not significantly influence brand attitude with significance value of 0.935. The third hypothesis test also showed that brand attitude did not significantly influence purchase decision of Vivo Smartphone product with significant value of 0.758. Meanwhile, the fourth hypothesis test showed that trust level of Vivo Smartphone information among peer group significantly influence purchase decision of Vivo Smartphone product with significance value of 0.042. The regression coefficience is 0.126 means that if there is an increase in the trust level of Vivo Smartphone information among peer group, the purchase decision of Vivo products will increase by 0.126. In addition, the trust levelof Vivo Smartphone information among peer group has influence of 8.3% on the purchase decision of Vivo Smartphone products.