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Adi Nugroho
Program Studi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

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PENGARUH PENILAIAN CITRA MEREK DAN INTENSITAS TERPAAN TESTIMONI NEGATIF TENTANG PELAYANAN JNE DI MEDIA ONLINE TERHADAP TINGKAT KEPERCAYAAN MASYARAKAT UNTUK MENGGUNAKAN JNE Putrika Nayana Pradhanika; Adi Nugroho; Muhammad Bayu Widagdo
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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JNE is known as one of the biggest Indonesian logistics and freight forwarding companies. Even though JNE has won the Top Brand Index title for the Courier Service Category 8 times, it turns out that JNE often gets negative testimonials or complaints from its customers. This research aims to see the influence of brand image and exposure of bad testimonials about JNE's service in digital media to the level of public trust to use JNE. The theories used in this research are Expectancy-value Theory and Information Integration Theory by Philip Palmgreen. In determining the sample, this research used a non-probability sampling technique with a sample of 50 people, male or female, aged 18-35 years, often doing online shopping, had to use JNE’s service, and also had read bad testimonials about JNE’s service in digital media. The test is carried out using the Ordinal Regression Test. The results showed that brand image perception influences the level of public trust to use JNE. Furthermore, there is a significance correlation between the intensity exposure of bad testimonials about JNE's service in digital media with the level of public trust to use JNE
PENGARUH TERPAAN PEMBERITAAN PUAN MAHARANI DI KOMPAS.COM TERHADAP CITRA POLITIK PUAN MAHARANI DAN DAMPAKNYA PADA ELEKTABILITAS PUAN MAHARANI SEBAGAI BAKAL CAPRES Hasan Hendratmoko; Lintang Ratri Rahmiaji; Adi Nugroho
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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One of the products of news coverage in the mass media is politics. Political news in the media provides information about politics and can help the public in understanding and monitoring the political process in this country. During the period from January to December 2022, the online news portal Kompas.com often highlighted the Chairperson of the Indonesian House of Representatives, Puan Maharani, due to her policies that attracted public attention. At that time, there was also a lot of news coverage about political candidates who would participate in the political contest in 2024. Puan Maharani herself was said to be participating in that political event. However, with the news coverage on the Kompas.com portal that attracted public attention, it can shape the public's perception of her political image, which will affect her electability as a potential presidential candidate. This study aims to determine the influence of news exposure to Puan Maharani on Kompas.com on her political image and its impact on her electability as a potential presidential candidate. The theories used in this study are the Uses and Effects theory and the S-O-R (Stimulus-Organism-Response) theory. The testing was conducted using simple regression analysis and non-probability sampling technique. This study used a sample of 100 people with the characteristics of age between 17-40 years, exposed to news about Puan Maharani on Kompas.com, and residing in Central Java, especially in one of the 17 cities/regencies where the PDI-P won the regional elections in Central Java at 2020, including Semarang, Boyolali, Grobogan, Kebumen, Sragen, Wonosobo, Solo, Klaten, Sukoharjo, Demak, Pekalongan, Wonogiri, Semarang, Purbalingga, Rembang, Blora, and Pekalongan. The results of the study indicate that the exposure to news about Puan Maharani on Kompas.com (X) and Puan Maharani's political image (Z) have a significance value of 0.197, which means it is not significant. Furthermore, Puan Maharani's political image (Z) and her electability as a potential presidential candidate (Y) have a significance value of 0.000, which means it is highly significant, with a correlation coefficient of 0.618. This value indicates that the relationship between the independent variable (Puan Maharani's political image) and the dependent variable (Puan Maharani's electability as a potential presidential candidate) is 0.618 (61.8%) and shows a positive influence between the two variables.
PENGELOLAAN KONFLIK RELASI ASMARA KARENA KEBIASAAN PENGUNGKAPAN OVERTHINKING PASANGAN MELALUI MEDIA SOSIAL TIK-TOK Nadia Audy Janatun Adn; Adi Nugroho; Agus Naryoso
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to determine individual experiences in managing conflict in romantic relationships when one of them has the habit of expressing feelings of overthinking a partner on Tik-Tok social media. This study uses a phenomenological method that understands phenomena from the lives of the perpetrators. The theories used are the Conflict Mode Instrument Theory, Communication Management Privacy Theory, and Relation Maintenance Theory. This study also uses interviews with four female informants who are actors in disclosing overthinking. The results of this study explain that each informant expressed his partner's overthinking feelings on the Tik-Tok social media which then triggered conflict. Conflicts occur because of differences in views, namely men who value privacy more by disliking negative relationships being uploaded to Tik-Tok social media publicly, while women tend to share content on Tik-Tok social media publicly that relates to negative feelings from dating relationships. Several styles of conflict management were applied to each of the majority informants using the collaboration style as an effective way to solve problems. In addition, the male party chose to give directions to the informant to reduce playing Tik-Tok by doing other activities such as watching Korean dramas or doing college assignments, and also preferred to publish only romantic content in his account compared to disclosing content. overthinking. In an effort to maintain a relationship, each partner always tries to provide what is wanted and what is needed by each, and implements five strategies for maintaining relationships in the form of positivity, openness, assurance, task sharing, and networking.
KOMUNIKASI KRISIS PERAN PEMERINTAH KOTA SEMARANG DALAM PENANGANAN DAMPAK PANDEMI COVID-19 Elisabeth Sianturi; Adi Nugroho; Agus Naryoso
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Covid-19, which is caused by a new type of corona virus, was first spread through Wuhan, China at the end of 2019 and spread widely to more than 114 countries. On March 11, 2020, the corona virus was categorized as a global pandemic. Then in April 2020, several countries on the continent of Europe, Asia and America implemented lockdowns where millions of people confirmed to have been exposed to the corona virus had to quarantine (WHO, 2020). The impact of the Covid-19 pandemic so far poses a health risk to the community, has an impact on the economy and also the social environment. This study uses the constructivism paradigm. This research explains that the constructivism paradigm considers social science as a systematic analysis of socially meaningful action through direct and detailed observation of social actors producing and managing everything related to their social life. The results of this study are that the Transformation of Government Public Communication from Crisis Communication to Risk Communication must be carried out not only because of a request from the World Health Organization as an evaluation of government-run communications, but also as a form of improving the Indonesian government's communication strategy in handling COVID-19. -19. The success of risk communication cannot only be seen from the government's public communication strategy through various media. However, what is also important is how the public responds to various information submitted by the government. The public is also expected to play an active role in producing and disseminating information and education needed by all parties who need information from reliable and responsible sources with good and interesting content about various efforts to deal with the COVID-19 pandemic.
KOMUNIKASI PERSUASIF DALAM NEGOSIASI BISNIS RADIO KIS SEMARANG Usaid Abdullah Dzikri; wiwid Noor Rakhmad; Adi Nugroho
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The radio industry is currently experiencing a downward trend, causing the number of radio listeners to decrease and spending on radio advertising to decrease. However, KIS Radio a Catholic-based radio in Semarang manages to get around ten advertisers a month. That's quite a lot in the midst of a sluggish radio industry. This research aims to describe how persuasive communication is used by KIS Radio in business negotiations to get advertisers, using a qualitative descriptive research method with a case study approach. In this research, the data collection technique used was interviewed, with the Miles and Huberman Model data analysis technique. The theories used in this research are the Motivated Sequence theory and Lawrence Kincaid's negotiation communication model. The research results show that the Radio KIS marketing team carries out persuasive communication to potential advertisers using the Motivated Sequence theory by focusing on satisfaction, where in this step the marketing team tries to provide satisfactory solutions, fulfill the needs and solve the problems of potential advertisers. The application of this Motivated Sequence makes KIS Radio's persuasive marketing messages more argumentative and more convincing for potential advertisers to advertise on KIS Radio. Likewise, in negotiations, the Radio KIS marketing team uses Lawrence Kincaid's communication model, where Radio KIS marketing attempts to persuade potential advertisers and also tries to understand the desires and needs of potential advertisers, and also provides various alternative solutions that are tailored to the needs and business situations experienced by the candidate. advertisers, so that both parties can reach a mutual agreement which is the goal of business negotiations, so that the interests of both parties can be fulfilled.
Co-Authors Aditya Muhaimin Andika Agus Naryoso S.Sos, M.Si, Agus Naryoso Alya Nur Hana Aulia Rahma Fadilla Ayu Emilia Kurniawati Elisabeth Sianturi Fatikah Rosutami Galuh Gunita Pangastuti Hasan Hendratmoko Joyo Nur Suryanto Gono Laila Prativa Myranti Lintang Ratri Rahmiaji Muhammad Bayu Widagdo Nadia Audy Janatun Adn Nurist Surayya Ulfa Primada Qurrota Ayun Putrika Nayana Pradhanika Renata Alma Ratu Nabila Turnomo Rahardjo Usaid Abdullah Dzikri Viviana Ardine Mutiara K F Wiwid Noor Rakhmad Yekholia Maoureenth Priharjanto