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All Journal UNEJ e-Proceeding Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Marthin Nanere
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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GREEN MARKETING AND ITS IMPLICATIONS Marthin Nanere
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The concept of green marketing is defined as organisation’s efforts at designing,promoting, pricing and distributing products that will not harm the environment. Clearly,there are many considerations that may be addressed by businesses that choose toundertake a green marketing agenda. To align themselves with the green initiatives,businesses often focus on one or more of the three cornerstones of the green marketingstrategy called the 3-Rs: reusing, recycling and reducing. These practices are aimed atcontrolling the amount of natural resources waste that often accompanies firms’ marketingactivities. By reusing of promotional materials, recycling materials (e.g. using recycledpapers to make bags) and reducing resource usage (e.g. energy conservation, sharing ofcomputers and transportation facilities), business or organisation can play a significant rolein protecting the environment. For services, reducing would include reworking serviceprocesses to reduce their impact on the environment. Such practices may also help positionspecific businesses or organisations as green oriented in the public’s mind and attract theincreasingly large green consumer segment.
Strategi Efektif Menulis Artikel untuk Jurnal Terindeks Scopus: Pelatihan Meningkatkan Kualitas Publikasi Ilmiah Dosen: Pengabdian Marthin Nanere; Conchita V. Latupapua; Restia Christianty; Pieter N. R. Rehatta; Hasmia Melati Arifin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.681

Abstract

Article writing training for Scopus indexed journals organized by the Management Department, Faculty of Economics and Business, Universitas Pattimura aims to improve lecturers' skills in writing quality scientific articles. This activity involves lecturers from three departments at the Faculty of Economics and Business, namely Management, Accounting, and Development Economics. Resource persons who are experienced in international publications provide an understanding of effective writing techniques, selecting the right journal, and strategies for dealing with a strict journal review process. Participants are taught how to write systematic articles, use clear language, and the importance of framing and collaboration in scientific writing. In addition, interactive discussions are very helpful in providing additional insights related to the challenges faced in writing for Scopus indexed journals. It is hoped that this training can improve the quality of lecturers' publications, increase opportunities to be accepted in Scopus indexed journals, and contribute to the development of science at the global level.
Co-Authors Conchita V. Latupapua Hasmia Melati Arifin Pieter N. R. Rehatta Restia Christianty