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All Journal EL-MUHASABA UNEJ e-Proceeding Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Majalah Ekonomi Jurnal Riset Akuntansi Aksioma Kajian Akuntansi Sains dan Matematika Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak JOMPA ABDI: Jurnal Pengabdian Masyarakat Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Gemilang: Jurnal Manajemen dan Akuntansi Riset Ilmu Manajemen Bisnis dan Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Ekonomi Keuangan Syariah dan Akuntansi Pajak Akuntansi Pajak dan Kebijakan Ekonomi Digital
Solikah, Mar atus
UNIVERSITAS NUSANTARA PGRI KEDIRI
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak

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Analysis of Business Sustainability Influence in the Kediri Regency Yosua Pamungkas Jaya; Sigit Puji Winarko; Mar’atus Solikah
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 7 No. 2 (2023): July 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v7i2.1056

Abstract

MSMEs, or Micro, Small, and Medium Enterprises, are businesses that operate on a micro to medium scale. The presence of MSMEs plays a significant role in improving the welfare of communities in their immediate environment. Additionally, MSMEs also contribute to the economic growth of Indonesia as a nation. Considering the importance of their role, it is hoped that every MSME maintains consistent business sustainability. However, in reality, many MSMEs only survive for a short period due to various issues that are not promptly addressed, leading to eventual closure. Moreover, not all MSMEs possess the necessary capabilities to overcome these challenges. Based on these issues, a study was conducted to examine variables that can impact business continuity. The research aims to determine the influence of Selling Price, Promotion, Financial Literacy, and Accounting Information Systems on Business Sustainability. In processing the data, the researchers employed Multiple Linear Regression analysis, Partial t-test, and Simultaneous F-test. The results of the study indicate that variables such as selling price, promotion, financial literacy, and accounting information systems have an influence on business sustainability, both individually and collectively.
Co-Authors A.A. Ketut Agung Cahyawan W Aldheanne Wulansari Ami Susanti Amin Tohari Anasya Bimbi Pranesti Andy Kurniawan Andy Kurniawan Arsita Dwi Puspo Rini Badrus Zaman Badrus Zaman Debyla Ayu Wardana Diah Nurdiwaty Dian Kusumaningtyas Dita Rindi Saleha Ebnu Mahendra Elviana Novita Effendi Eric Oktavianto Erni Dwi Setyowati Ery Firdawati Evita Noviani Fadillah Luqmayanti Faisol Faisol Farrah Annisya Fine Ferda Sella Putri Finka Agustin Wardani Fitri Hidayati Fitri Oviyanti Gessa Helmiawan Holyness Nurdin Singadimedja Isabella Anjani Jekso Ryan Pamungkas Kurniawan Andy Leny Agustina Lia Erliana Linawati Linawati Linawati Linawati Mabella Syinta Nuria Marcelin Winamida Damaris Mela Dwi Astari Setiyaningati Miftakul Rip'atin Naya Aulia Nur Arifatul Muyassaroh Nur, Muchammad Shobachan Oktavira Tiara Putri Puji Astuti Puji Astuti Pujiyono Pujiyono Puspita, Erna Rizky Dwy Wahyuningtiyas Rodhotul Jannah Rose Putri Dwi Seruni Shilfia Fitrisnawanti Sigit Puji Winarko SIGIT PUJI WINARKO Siti Aminah Siti Chotimah Siti Khotimah Purwoningsih Sri Aliami Sugeng Sugeng Sugeng Vega Aldini Wanda Nugraha, Aldila Widiawati, Hestin Sri Winda Putri Febriani Yayang Erika Amandani Yosua Pamungkas Jaya Yudiandani, Risti Efrilia Yurike Sindi Gloriana