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All Journal AKRUAL: Jurnal Akuntansi Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Abdimas Akademika JEBD Jurnal Citra Kuliah Kerja Nyata Economic Development Analysis Journal
Sri Aliami
Universitas Nusantara PGRI Kediri
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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DAMPAK PENGEMBANGAN PEMASARAN DIGITAL PADA STARTUP’S (STUDI KASUS PADA WIRAUSAHA BARU) Sri Aliami; Ema Nurzainul Hakimah; Diah Ayu Septi Fauji
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.95 KB) | DOI: 10.30737/ekonika.v3i1.105

Abstract

This study aims to reveal the impact of digital marketing management on start - up. The study is a case study in an effort to show how the actual impact of digital marketing on start-ups. This research is a qualitative research with etnometodology approach. The study was conducted by direct observation and in-depth interviews on the new entrepreneurial community that became the vendor in the start-up of e-commerce at the Faculty of Economics, University of Nusantara PGRI Kediri. Informants selected with criterion 5 R. Observation itself is done when the transaction use of digital marketing application which then conducted an open interview to reveal the impact of management of digital marketing. The results of these observations and in-depth interviews in this study indicate that the management impact of digital marketing on start-up does increase start-up revenue but because the lack of ability to provide content and respond quickly to content that has been provided makes new entrepreneurs (start-up) have not gained the most from the management of digital marketing.Penelitian ini bertujuan untuk mengungkap dampak pengelolaan pemasaran digital pada start – up. Penelitian merupakan studi kasus dalam upaya menunjukkan bagaimana sebenarnya dampak pemasaran digital pada para start-up. Penelitian ini merupakan penelitian kualitatif dengan pendekatan etnometodologi. Penelitian dilakukan dengan cara pengamatan langsung dan wawancara mendalam pada komunitas wirausaha baru yang menjadi vendor dalam start-up e- commerce di Fakultas Ekonomi Universitas Nusantara PGRI Kediri. Informan dipilih dengan kriteria 5 R. Pengamatan sendiri dilakukan pada saat terjadi transaksi penggunaan aplikasi digital marketing yang selanjutnya dilakukan wawancara terbuka untuk mengungkapkan dampak pengelolaan digital marketing. Hasil dari pengamatan dan wawancara mendalam pada penelitian ini menunjukkan bahwa dampak pengelolaan dari digital marketing pada start – up memang meningkatkan pendapatan start – up namun karena kurangnya kemampuan menyediakan konten dan merespon cepat atas konten – konten yang sudah disediakan menjadikan para wirausaha baru (start- up) belum mendapatkan hasil maksimal dari pengelolaan digital marketing tersebut.
Upaya Melestarikan Jajanan Tradisonal di Pasar Setono Betek Kediri Melalui Desain Ulang Marketing Mix Zulistiani Zulistiani; Sri Aliami; Basthoumi Muslih; Ema Nurzainul Hakimah; Restin Meilina; Samari Samari
Jurnal Abdimas Akademika Vol 3 No 01 (2022): Edisi Juni 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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Abstract

In 2017 the Kediri City government carried out a repair and rearrangement project for the Setono Betek market. This project causes a decrease in sales for the Sotono Betek Market traders because the traders have difficulty finding buyers who are their customers. Traditional snack traders are among those affected by this government project. Here the traditional snack traders have to work hard again to find new buyers who are expected to become customers in the future. Therefore, the service team from Nusantara University PGRI Kediri, Faculty of Economics and Business, Management Study Program provided guidance and assistance to redesign the Marketing Mix to increase sales of traditional snacks in the form of new innovations in sales. These innovations are in the form of product innovation (shape, size and color), marketing distribution innovation, and promotion innovation. The target of the service program is the traditional snack traders at the Setono Betek market, Kediri City, who live in the Setono Pande village, Kediri City, which is the area where the market is located. The method used by this service team is in the form of direction, training, mentoring and evaluation. From the results of the community service team's evaluation that the participants of the traditional snack traders of the Setono Betek market in Kediri City who redesigned the Marketing Mix experienced an increase in sales. Keywords: Traditional Snacks, Marketing Mix
PENGUATAN IDENTITAS UMKM BATIK MENUJU KAMPUNG KEREN DERMO Zulistiani Zulistiani; Sri Aliami; Samari Samari; Dhiyan Septa Wihara; Dyah Ayu Paramitha
Jurnal Abdimas Akademika Vol 3 No 02 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

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Abstract

Program “Kampung Keren“ (kampung kreatif dan independen) adalah salah satu program unggulan pemerinta Kota Kediri. Setiap kelurahan di Kota Kediri diharapkan menjadi kampung keren. Kelurahan Dermo berada di Kecamatan Mojoroto Kota Kediri yang mempunyai potensi di bidang batik. Batik akan di kembangkan lagi poteninya unuk mencapai target kampung keren di kelurahan Dermo. Untuk itu tim pengabdian masyarakat Prodi Manajemen Universitas Nusantara PGRI bertujuan untuk membantu kelompok batik, ibu-ibu PKK dan karang taruna di Kelurahan Dermo untuk membentuk POKDARWIS (Kelompok sadar wisata) dengan kegiatan utamanya adalah edukasi batik. Metode yang digunakan oleh im pengabdian adalah observasi, penyuluhan dan evaluasi. Hasil dari pengabdian ini adalah telah terbentuknya POKDARWIS (Kelompok sadar wisata) dan juga penetapan logo batik khas dermo yaitu “kuda lumping”. Dengan terbentuknya POKDARWIS diharapkan akan mendukung tercapainya predikat kampung keren yang menjadi salah satu program unggulan di Kota Kediri dan juga untuk meningkatkan kesejahteraan ekonomi masyarakat Kelurahan Dermo.
DAMPAK PENGEMBANGAN PEMASARAN DIGITAL PADA STARTUP’S (STUDI KASUS PADA WIRAUSAHA BARU) Sri Aliami; Ema Nurzainul Hakimah; Diah Ayu Septi Fauji
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 3 No. 1 (2018): april 2018
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v3i1.105

Abstract

This study aims to reveal the impact of digital marketing management on start - up. The study is a case study in an effort to show how the actual impact of digital marketing on start-ups. This research is a qualitative research with etnometodology approach. The study was conducted by direct observation and in-depth interviews on the new entrepreneurial community that became the vendor in the start-up of e-commerce at the Faculty of Economics, University of Nusantara PGRI Kediri. Informants selected with criterion 5 R. Observation itself is done when the transaction use of digital marketing application which then conducted an open interview to reveal the impact of management of digital marketing. The results of these observations and in-depth interviews in this study indicate that the management impact of digital marketing on start-up does increase start-up revenue but because the lack of ability to provide content and respond quickly to content that has been provided makes new entrepreneurs (start-up) have not gained the most from the management of digital marketing.Penelitian ini bertujuan untuk mengungkap dampak pengelolaan pemasaran digital pada start – up. Penelitian merupakan studi kasus dalam upaya menunjukkan bagaimana sebenarnya dampak pemasaran digital pada para start-up. Penelitian ini merupakan penelitian kualitatif dengan pendekatan etnometodologi. Penelitian dilakukan dengan cara pengamatan langsung dan wawancara mendalam pada komunitas wirausaha baru yang menjadi vendor dalam start-up e- commerce di Fakultas Ekonomi Universitas Nusantara PGRI Kediri. Informan dipilih dengan kriteria 5 R. Pengamatan sendiri dilakukan pada saat terjadi transaksi penggunaan aplikasi digital marketing yang selanjutnya dilakukan wawancara terbuka untuk mengungkapkan dampak pengelolaan digital marketing. Hasil dari pengamatan dan wawancara mendalam pada penelitian ini menunjukkan bahwa dampak pengelolaan dari digital marketing pada start – up memang meningkatkan pendapatan start – up namun karena kurangnya kemampuan menyediakan konten dan merespon cepat atas konten – konten yang sudah disediakan menjadikan para wirausaha baru (start- up) belum mendapatkan hasil maksimal dari pengelolaan digital marketing tersebut.
SUMBER BAGINDOWATI SEBAGAI ALTERNATIF WISATA DI DESA KARANGREJO KABUPATEN KEDIRI Nugroho Wisma Nurpanto; Mochammad Al Farizi; Tito Pangestu; Azriel Akbar Firman Syah; M. Yuda Trinuraisi; Nasrul Saifudin; Moh Farih Fauzi; Hebi Irawan; Sri Aliami; Samari; Susi Damayanti; Badrus Zaman; Rino Sardanto
Jurnal Citra Kuliah Kerja Nyata Vol 1 No 4 (2023): Jurnal Citra Kuliah Kerja Nyata
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat STKIP Citra Bakti

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Abstract

Konsep yang dikenal sebagai "pengabdian pada masyarakat" melibatkan masyarakat sebagai mitra aktif dalam proses pembangunan dengan tujuan meningkatkan kesejahteraan masyarakat dan meningkatkan partisipasi mereka dalam menemukan dan menyelesaikan masalah lokal. Tujuan pengabdian adalah untuk meningkatkan kesejahteraan melalui pencarian dan pengoptimalan sumber daya lokal, meningkatkan kapasitas masyarakat, dan meningkatkan partisipasi aktif dalam proyek pembangunan lokal. Pemerintah desa Karangrejo, tokoh masyarakat, dan berbagai pihak terkait lainnya adalah mitra pengabdian dalam penelitian ini. Metode pengabdian menggabungkan langkah-langkah ABCD dan mendorong masyarakat untuk berpartisipasi dalam proses identifikasi aset, pembuatan rencana aksi bersama, dan pelaksanaan program pemberdayaan. Hasil yang diharapkan termasuk peningkatan keterampilan, pengetahuan, dan kemampuan masyarakat Desa Karangrejo dalam mengelola sumber daya lokal, peningkatan partisipasi dalam proyek pembangunan, dan perbaikan kualitas hidup dan kesejahteraan masyarakat secara keseluruhan.
Pathway of Building SMEs Performance in Cluster through Innovation Capability Faisol Faisol; Sri Aliami; M. Anas
Economics Development Analysis Journal Vol 11 No 2 (2022): Economics Development Analysis Journal
Publisher : Economics Development Department, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v11i2.46442

Abstract

The purpose of this study is to investigate the impact of business strategies and social capital on the performance of small and medium-sized firms (SMEs) that operate in small industry clusters. An emphasis is placed on examining the function of innovation capability in mediating this interaction. Data was acquired by sending questionnaires to various clusters in East Java, Indonesia, utilizing multi-stage sampling. The study then found 98 SME owners who had completed all of the surveys. The Partial Least Square approach was then utilized to evaluate the hypotheses using SmartPLS. The findings show that business strategies have no direct impact on performance. The impact of business strategy on performance appears to be mediated by innovation capabilities. On the other hand, social capital, as measured by bridging and linking social capital, has a direct impact on firm performance. As a result, this study suggests that SMEs improve their performance through increasing cluster social capital and increasing innovation capability. We recommend further research to replicate this study on large industry clusters. It is expected that the interplay between business strategies and social capital to performance will explain different result for the development of industry clusters.
Customer Solution and Communication in Religious Tourism: A Penta-Helix Based Revitalization Strategy at "Syekh Wasil" Kediri Ema Hakimah; Ratri Nugrahanti; Sri Aliami; Samari Samari
AKRUAL: JURNAL AKUNTANSI Vol 17 No 02 (2026): AKRUAL: Jurnal Akuntansi
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jaj.v17n02.p388-399

Abstract

Introduction/Main Objectives: The recovery of religious tourism after the COVID-19 pandemic has not been fully optimized as a strategic driver of local income and economic growth in Kediri. This study aims to formulate policy recommendations for managing the Syekh Wasil religious tourism destination through a customer-oriented and integrated marketing strategy involving all penta-helix elements. Background Problems: The research is driven by the lack of professionalism and absence of integrated destination marketing, as identified through informant insights. These challenges highlight the need for a sustainable marketing strategy centered on customer orientation. Novelty: This study presents an innovative approach by integrating economic, educational, and religious values into a tourism marketing strategy, grounded in the roles of each penta-helix actor. It moves beyond traditional studies focused solely on religious or historical perspectives. Research Methods: Using a qualitative, transcendental phenomenological method, the study applies five analytical stages. Informants were selected from the five penta-helix sectors: government, community (Pokdarwis), academia, tourism businesses, and media, based on 5R criteria. Finding/Results: Stakeholders emphasize the need for a revitalization strategy centered on sustainable customer value, focusing on customer solutions and communication. This approach is expected to strengthen Syekh Wasil’s branding and support Kediri’s tourism industry. Conclusion: The establishment of a professional and integrated DMO is crucial. Improving visitor infrastructure and service quality will enhance the site’s appeal as a religious, educational, and historical destination. Study limitations include the absence of managerial perspectives and contextual variation.
Impresi Visual Merchandising Produk Sebagai Strategi Menciptakan Impulsive Buying Pada Mr. Diy di Kediri Town Square Celine Dionita; Sri Aliami; Poniran Yudho Leksono
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor spesifik visual merchandising yang secara signifikan mempengaruhi perilaku pembelian impulsif konsumen di MR. DIY Kediri Town Square. Dengan menggunakan pendekatan kualitatif, penelitian ini berusaha memahami bagaimana elemen visual seperti tampilan produk, tata letak toko, dan signage berkontribusi pada pembelian impulsif. Temuan penelitian menunjukkan bahwa teknik visual merchandising tertentu, khususnya yang menciptakan rasa urgensi atau kelangkaan, memiliki dampak yang lebih besar pada pengambilan keputusan konsumen. Penelitian ini memberikan kontribusi pada literatur yang ada dengan memberikan wawasan mendalam mengenai mekanisme psikologis yang mendasari perilaku pembelian impulsif dalam konteks ritel.
Kolaborasi Content Marketing dan Event Marketing sebagai Strategi Meningkatkan Loyalitas Pelanggan Wisata Korea Fantasy Mochamad Oktian Desta Skadinavion; Sri Aliami
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.19485

Abstract

Research aim: Determine the collaboration of content marketing and event marketing as a strategy to increase customer loyalty of Korea Fantasy Kediri Tourism. The research approach uses qualitative with case studies. Approach: Data collection techniques include interviews, observations, and online and offline documentation. Data validation uses data source triangulation. Research Finding: The results of the study: (1) Content marketing through content creation begins with conceptualizing and sharing ideas, photos and videos uploaded at any time and does not yet have a special team. Content sharing uses social media and TikTok as superior media, connecting through the government, hotels, restaurants, universities/schools, and communities and for community buildings using social media and meetings. (2) Event marketing through the enterprise by creating events that are in accordance with the event and attractive, entertainment by inviting popular artists and creating events that have value benefits, excitement through events that create happiness, pride, and satisfaction. Originality: This research shows content and event marketing collaboration can create a more immersive customer experience. Companies can significantly increase customer engagement by combining engaging content and interactive events. Practitioner implication: Social media is important for promoting events and content. Companies can use these platforms to invite participation, spread information, and build momentum. Research limitation: The rapidly changing marketing environment may affect the relevance of the strategies proposed in this study. Trends or consumer preferences could make the strategy less effective over time.
Co-Authors Azriel Akbar Firman Syah Badrus Zaman Basthoumi Muslih Celine Dionita Dhiyan Septa Wihara Dyah Ayu Paramitha Ema Nurzainul Hakimah, Ema Nurzainul Faisol Faisol Fauji, Diah Ayu Septi Hebi Irawan M. Anas M. Yuda Trinuraisi Mochamad Oktian Desta Skadinavion Mochammad Al Farizi Moh Farih Fauzi Nasrul Saifudin Nugroho Wisma Nurpanto Poniran Yudho Leksono Ratri Nugrahanti RESTIN MEILINA Rino Sardanto Samari Samari Susi Damayanti Tito Pangestu Zulistiani, Zulistiani