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All Journal Binus Business Review MBIA
Nerry Kristina
Universitas Universal
Economics, Econometrics & Finance Environmental Science Social Sciences

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The Technology Acceptance Model of Mobile Payment Usage on Generation Z Nerry Kristina; Ibnu Harris
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6394

Abstract

The research aimed to support Technology Acceptance Model (TAM) theories such as Perceived Ease ofUse (PEOU), Security (SECU), Brand Loyalty (BL), Behavioural Intention (BI), and the marketing models,Electronic Word of Mouth (EWOM), on the use of mobile payments of the Generation Z. The researchers usedthe quantitative method. Using a non-probability sampling method with a convenience sampling technique, therewere 100 respondents of Generation Z. The data were then analyzed using Structural Equation Modeling (SEM)with Partial Least Square (PLS). The results show that PEOU has no significant effect on BI. SECU and BL affectBI significantly. Then, BI has a significant impact on EWOM. It means that PEOU is not an important factor forGeneration Z to use mobile payment. SECU and BL make the Generation Z continue to use mobile paymentwithout worrying about data privacy issues because BL is embedded in their mind. As a result of BI, GenerationZ will do marketing in the form of EWOM to their closest friends or relatives via social media.
ENTREPRENEURIAL FACTORS AND WORK ENVIRONMENT FACTORS FOR MILLENNIAL WOMEN'S PERFORMANCE Nerry Kristina; Venny Venny; Veny Vironika; Didi Sundiman
MBIA Vol 18 No 2 (2019)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.434 KB) | DOI: 10.33557/mbia.v18i2.346

Abstract

In this modern era, women are starting to be involved in the millennial generation process today. The purpose of this study is to find out which are the most important given entrepreneurial factors which include innovation; motivation and work environment factors that include convenience and working conditions of women of the millennial generation. The data used is interview data with a qualitative approach. The number of samples is five informants. The results of the study indicate that entrepreneurial variables and environmental factors can have a positive effect on millennial women's performance. These results provide motivation and creativity that can improve women's performance on competitive advantage and a conducive work environment to improve women's performance for the better.
Co-Authors Didi Sundiman Ibnu Harris Venny Venny Veny Vironika