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All Journal Jurnal Kedokteran Diponegoro Jurnal Pengabdian Masyarakat Waradin Jurnal MIPA dan Pembelajarannya Al Yazidiy: Jurnal Sosial Humaniora dan Pendidikan Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Journal Innovation In Education Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Adinda Adinda
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Journal : Karya Nyata: Jurnal Pengabdian Kepada Masyarakat

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Peningkatan Daya Saing Usaha Ayam Penyet Budhe Sutet Melalui Strategi Promosi Adinda Adinda; Jonathan Owen M; Kent Valentino; Louis Halim; Lydia Setiawan; Nadya Putri Anjani; Stephanie Shiela C.S.; Santi Rimadias
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Maret : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i1.920

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving Indonesia's national economy, where the culinary sector is located. Ayam Penyet Budhe Sutet, a culinary MSME, faces a major challenge in its promotional strategy, limiting its visibility and customer reach. To overcome this, community service programs are implemented to increase competitiveness through a series of targeted initiatives, including redesigning banners, updating menu lists, creating promotional materials for social media, and registering business locations on Google Maps. These efforts aim to increase brand exposure, simplify operational processes, and attract more customers. The expected results include increased sales, increased market presence, and increased business sustainability, thereby contributing to the growth of Indonesia's culinary MSME sector
Co-Authors Andrean Bayu Pratama Anindita Soetandji Apriliani Putri Beizil Hakimi Dela Afrilia Dwi Meilvinasvita E. Refal Driyatama Putra Fera Mardiani Gusmaneli Gusmaneli Jelaine Yuli Nesia Sinaga Jonathan Owen M Kadim Kadim Kent Valentino Lorenchia Braferi Louis Halim Lydia Setiawan MMSI Irfan ,S. Kom Muhammad Nasir Nadya Putri Anjani Natasya Cahya Anjani Rina Pratiwi Santi Rimadias Sisi Mulia Stephanie Shiela C.S. Sugiyanto Sugiyanto Yeni Afrida Yetti Tri Putri