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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)
Erna Yunita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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IMPLEMENTASI STRATEGI SEGMENTING, TARGETING DAN POSITIONING DI LAENA TOUR PEKANBARU Erna Yunita; Musadad "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Currently the competition in tourism industry is getting tighter. One of the tour and travelcompanies which is named Laena Tur Pekanbaru also faces an intense competition in Pekanbaru withvarious competitors bith online company and fellow tour and travel company. Therefore, this studyaims to describe the marketing strategy (Segmenting, Targeting and Positioning) in Laena tourPekanbaru and describe its implementation. The research’s data was collected through interviews withthe management including employees. The result of research shows that Laena Tour Pekanbaru is usingsegmenting base such as geografic segmenting, demografic segmenting, psikografic segmenting. Interms of targeting, Laena Tour Pekanbaru uses determination different target market and focus onumrah and haji product. In terms of posiyioning, Laena Tour Pekanbaru uses base price, quality andcompetitor, the company also do the steps in determination of market position.Keywords: Segmenting, Targeting, Positioning, Tour and Travel
ANALISIS FIRM SIZE TERHADAP NILAI PERUSAHAAN PADA PT ARPENI PRATAMA OCEAN LINE TBK Erna Yunita; Nurul Huda
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1897

Abstract

ABSTRACT The company has a long-term goal, which is to maximize the prosperity of shareholders through its business. The prosperity of shareholders will be reflected in the value of the company. This study aims to examine whether there is a significant effect of firm size on the value of PT Arpeni Pratama Ocean Line Tbk's data for the period 2014 - 2018. Samples were taken using a purposive sampling method. The data analysis technique used in this study is a simple linear regression using SPSS version 2016. The results of this study firm size have a positive and not significant effect on firm value. ABSTRAK Perusahaan mempunyai tujuan jangka panjang yaitu untuk memaksimumkan kemakmuran pemegang saham melalui usaha yang dilalukannya. Penelitian ini bertujuan untuk menguji ada tidaknya pengaruh yang signifikan firm size terhadap nilai perusahaan pada PT Arpeni pratama ocean line tbkperiode 2014-2018. Sampel di ambil dengan menggunakan metode purposive sampling. Metode pengumpulan data yang di gunakan penulis dalam penelitian ini adalah regresi linear sederhana menggunakan SPSS versi 2016. Hasil penelitian ini firm size berpengaruh positif dan tidak signifikan terhadap nilai perusahaan.
Co-Authors Musadad " Nurul huda