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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Aprizal Putra
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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PENGARUH PROMOSI DAN PELAYANAN TERHADAP MINAT KONSUMEN PADA PRODUK PERABOT (Kasus Kindy Jati Gallery Pekanbaru) Aprizal Putra; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine how the influence of promotion (inform, introduce, persuade, and action) and Services (Tangibles, Ephaty, Reliaility, Responsiveness and Assurance) against the interests of consumers (Attention, interest, Desire, and Action) on Kindy teak Gallery Pekanbaru, The population in this study is consumers who buy teak furniture Kindy Gallery Pekanbaru with 100 samples, sampling using the formula slovin. The data collection of primary data research, with questionnaires as an instrument of research and secondary data from company archives, data analysis used is by using multiple linear regression, determination test, t test and f SPSS.From the results of data analysis include validity, reliability, and multiple linear regression, t test research results showing the calculation of the t (3.730)> t table (1.985) and Sig. (0.000) <0.05. This means that variables significantly influence the Promotion of Consumer Interests.And the results showed the calculation of the t (7.211)> t table (1.985) and Sig. (0.000) <0.05. This means that variables significantly influence the performance of Consumer Interests and based on the test concluded that the simultaneous sale and service together significant effect on consumer interest with 74.7% a big influence on teak Kindy Gallery Pekanbaru.Keywords: Promotion, Services, Consumer Interest
PENDAMPINGAN TEKNIS PENCATATAN KEUANGAN DAN LEGALITAS USAHA BAGI USAHA MIKRO PEMULA DI KEPULAUAN RIAU Al Amany, Sarah Ulfah; Mutia Ulfah; Sri Zuliarni; Rahmat Hidayat; Riza Khusniah; Fuad Arif Rahman; Multhahada Ramadhani Siregar; Aprizal Putra; Syafri Naldi; Alrido Martha Devano; Eddo Nanda Oktarici; Ancala Laras Putri; Himawan Mochtoha
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9622

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an essential role in the Indonesian economy, but still face significant challenges in financial management and business legality, especially in the Riau Islands with limited access to training. This community service program aims to provide technical assistance in financial recording and business legality for budding micro businesses in the Riau Islands to create independent and sustainable entrepreneurs. Through the Project-Based Learning (PBL) approach, Batam State Polytechnic students accompany micro business actors in simple financial recording and processing legalities such as Business Identification Number (NIB), Taxpayer Identification Number (NPWP), and halal certification. As a result, 80% of participants succeeded in implementing daily transaction recording and 70% in compiling simple financial reports. In comparison, 75% of participants managed business legality through the Online Single Submission (OSS) platform, which increased access to formal financing. This program also changes the participants' mindset towards more professional business management, although further assistance is needed to ensure consistent implementation. This program has the potential to be replicated in other regions to support more competitive and sustainable empowerment of MSMEs, as well as contribute to local economic growth.
Co-Authors Al Amany, Sarah Ulfah Alrido Martha Devano Ancala Laras Putri Eddo Nanda Oktarici Fuad Arif Rahman Himawan Mochtoha Multhahada Ramadhani Siregar Mutia Ulfah Rahmat Hidayat Riza Khusniah Ruzikna " Sri Zuliarni Syafri Naldi