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FAKTOR-FAKTOR YANG MEMPENGARUHI PARTISIPASI MASYARAKAT PADA KEBUN BIBIT RAKYAT (Studi Kasus Pengadaan Bibit Karet Untuk Petani di Kota Banjarbaru) Ditha Tri Hapsari; Suprijanto Suprijanto; Marijati Sangen; Susilawati Susilawati
EnviroScienteae Vol 8, No 2 (2012): EnviroScienteae Volume 8 Nomor 2, Agustus 2012
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/es.v8i2.2071

The research was conducted in South Kalimantan Banjarbaru City is in the Mount Sustainable Farmers Group in the Village District Banjarbaru Paikat blunt, and Farmers Group Forward Together Batu Ampar Village District Sub Cempaka Cempaka Banjarbaru. In particular, this study aims to: 1). To analyze the level of public participation in government programs on KBR, 2). To analyze the factors that influence people's participation to the presence of KBR. Independent variables in this study were community participation, while dependent variables are age, length of residence, education, occupation, gender, and income. Based on the analysis of data it can be concluded that the level of public participation against KBR, according to the analysis of the data obtained are significantly lower, in which there were nine respondents who have a high participation rate and the 25 respondents who have a low value of participation. So that the average level of community participation amount to 62.37% of 34 respondents. From the analysis using the Kruskal Wallis test is processed using the note, the six factors that influence people's participation there is the People's Garden Seeds, there are two factors that significantly affect people's participation is the sex of the χ2 count (15 007)> χ2 table 1: 0.05 (3841) and work with the χ2 count (7341)> χ2 table 1: 0.05 (3841).

Pengaruh Keputusan Bauran Promosi Terhadap Pengambilan Keputusan Pembelian Nomor Perdana Telkom Flexi di Kota Banjarmasin Sri Imelda; Marijati Sangen
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 2 (2013)
Publisher : Universitas Lambung Mangkurat

This study aims to determine the influence of the promotion mix (advertising, personal selling, sales promotion, public relations, and direct marketing and on-line) partial and simultaneous decision to purchase prime numbers TELKOMFlexi in Banjarmasin city. This research was conducted using a survey method, which is carried out on 219 respondents spread across five districts in the city of Banjarmasin. This is a descriptive study and verification. Data were collected by distributing questionnaires, interviews and document searches, while the method of data analysis is a data analysis using Structur Equetion Modelling (SEM). The results showed that the promotional mix consisting of: advertising, sales promotion, personal selling, do not have a significant influence on the purchase decision process TelkomFlexi Prime Numbers in Banjarmasin city, while the variables that are significant public relations and direct marketing to the buying decision process Prime Numbers TelkomFlexi in the city of Banjarmasin.

Pengaruh Kompetensi SDM, Kompetensi Wirausaha, Motivasi Berwirausaha dan Niat Berwirausaha terhadap Kinerja Usaha Kain Sasirangan di Kotamadya Banjarmasin Meiske Claudia; Marijati Sangen
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 8 No. 3 (2020)
Publisher : Universitas Lambung Mangkurat

This study aims to determine and analyze the influence of HR competencies, entrepreneurial competencies, entrepreneurial motivation and entrepreneurial intentions on business performance of Sasirangan MSMEs in Banjarmasin Municipality. The research results are expected to be able to identify and produce parameters for each research variable so that it becomes the basis for further research - for the purpose of scientific development in the field of HR Entrepreneurship. Research contribution results in the sustainability of the Sasirangan MSMEs business in the Banjarmasin Municipality by giving suggestions to Sasirangan business owners in paying more attention to their HR competencies and the importance to develop their own entrepreneurial competencies. Additional sugestions given also to maintain their level of entrepreneurial motivation and intentions in order to maintain and improve their business performance sustainability. This research was conducted with a survey method using a questionnaire and structured interviews. The sample selection uses proportional simple random sampling technique. Data processing uses the help of statistical applications, descriptive analysis and multiple linier regression analysis. The results showed that only entrepreneurial competence had a significant effect on business performance of Sasirangan MSMEs in Banjarmasin Municipality. This means that the higher / better the entrepreneurial competence, the higher their business performance. Future research can add other variables that also influence the success of Sasirangan MSMEs business performance such as: capital, technology adaptation, online marketing, etc.

PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN Adista Anjar Diany; Marijati Sangen; Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 7 No. 1 (2019)
Publisher : Universitas Lambung Mangkurat

The purpose of this study was to analyze and find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin. This research used Non Probability Sampling and Purposive Sampling Technique, with the sample of 148 respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM). The results of the analysis proved that the sales promotion did not have significant effects on positive emotion and impulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying. It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.

PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN PERCEIVED RISK UNTUK MENGIDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA ONLINE DI KALIMANTAN Sajieda Fuad; Marijati Sangen; Siti Aliyati Albushari
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 3 (2018)
Publisher : Universitas Lambung Mangkurat

Internet in Indonesia has a very diverse usage in various aspects of life. One of them is that it can be used in economic transaction that is buying and selling online or better known as e-commerce (electronic commerce). This study aims to factors are perceived usefulness, perceived ease of use, perceived risk, attitude toward using, and behavioral intention. This research was conducted in Kalimantan. The samples of the research were determined using non-probability sampling method in the form of purposive sampling with the requirements: the samples were at least 18 years of age and they had made purchases of goods or services through online shopping site of B2C e- commerce at least twice. The research method used was survey method through primary data collection by distributing online questionnaires through Google Docs. Data analysis was done by SEM (Structural Equation Modeling) with AMOS (Analysis of Moment Structure) 21.0 software. The result showed that perceived usefulness and perceived ease of use had positive and significant effect on attitude toward using. However, perceived risk did not have a negative and insignificant effect on attitude toward using. Perceived ease of use had a positive and significant effect on perceived usefulness. Perceived usefulness and attitude toward using positively and significantly influenced the behavioral intention of online shopping in Kalimantan. Perceived ease of use was the most dominant variable giving a direct influence on perceived usefulness, perceived usefulness gave the most dominant indirect influence on behavioral intention

ANALISIS STRATEGI PENGEMBANGAN EKOWISATA BAHARI PULAU LAUT KABUPATEN KOTABARU KALIMANTAN SELATAN Study Pada Pulau Samber Gelap, Tanjung Kunyit, Teluk Tamiang dan Pantai Gedambaan Hidayatulah As-Syahri; Marijati Sangen; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 2 (2018)
Publisher : Universitas Lambung Mangkurat

This study aims to determine (i) Internal environmental factors and weaknesses, (ii) determine factors of external environmental into opportunities and threats in the depvelopment of marine ecotourism in Kotabaru district, and (iii) appropriate strategic alternatives in the development of marine ecotourism in Kotabaru district This study use destriptive method with qualitative approach. Purposive sampling technique in use to select the sample of 60 tourism and 40 local people who were in Kotabaru district. Data analysis used IFAS, EFAS, SFAS and SWOT analysis. The result showed that factors of internal environment which became the strength in the development of ecotourism of Kotabaru district are very interesting tourism attraction. It can be seen from natural conditions which are still beautiful, and natural. It is free from pollution and noise, and has very beautiful coral reefs and sea plants, and it is spported by the attitude of local people whoare very friendly and open to tourism. While the factors internal environment which became the weakness in ecotourism of Kotabaru district are limited facilities and infrastructure in the form of limited power supplies, shortage of clean water. In addion, the condition of bad-condition roads caused travel time to reach the tourism attarcations very long. The other weaksness was tourism promotion which was still less than optimal. The factors of external environment which became the opportunities in the development of ecotourism in Kabupeten Kotabaru were the policies in the depelopment of tourism which are able to attract investors, tourism ttavel agents to open tour and travel services, the policies in development can drive business activites and icrease the sociey’s income and also the policies in the development of tourism can open opportunities to people in every tourism activities. The environmental factors which became threats in marine tourism development in kabupaten Kotabaru were : (1) the fisherman still used tools or equipment which can damage the sea ecosystem, (2) peple still dit not take good care of cleanliness of their living environment, (3) the low awareness of the people of importance of education (4) the development of tourism can influence the local culture wisdom, and (5) the policy of the regional development potencially disturb the activities of people in making their livings as their main jobs. Priority strategic alternative based on SWOT analysis are : (1) an integrated management of the marine ecotourism development of Kotabaru district-society-based, (2) monitoring the utilization of natural resources should not exceed the capacity of the environment by involving NGOs and government agencies, (3) cooperating with investors in improving tourism facilities nd tourism supporting infrastructure, (4) making tourism-aware group involving government, community, and business as mediators of tourism (5) increasing cooperation with local government with the stockholder in facing high competition, (6) making regular agenda of local cultute festival such as : Mappanretasi and traditional bat races as means of lokal toursm promotion, and (7) diving zones of the use of natural resources with tourism areas.

ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN NASABAH DALAM MEMILIH PRODUK PERBANKAN (STUDI KASUS PADA NASABAH PRIORITAS BANK-BANK BUMN DI BANJARMASIN). Kristin Meilisa; Marijati Sangen
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 1 (2018)
Publisher : Universitas Lambung Mangkurat

This study aims to identify and analyze the influence of relationship marketing in the form of understanding customer expectations, building service partnership and trust simultaneously and partially to customer satisfaction on choosing banking products, a case study of priority customers on public Banks in Banjarmasin. The study was conducted by using multiple linear regression analysis to find the influence of the independent variable (X) to the dependent variable (Y), simultaneously and partially. The results showed that simultaneously relationship marketing variables significantly influenced customer. Partially, understanding customer expectations has no significant effects to customer satisfaction. Building service partnership and trust significanly influence customer satisfaction and trust is a dominant variable in achieving customer satisfaction. Public Bank in Banjarmasin should be able to increase trust its customers with all efforts.

ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MAHASISWA DALAM MEMILIH PROGRAM STUDI PADA JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI BANJARMASIN Muhammad Teguh Nuryadin; Marijati Sangen; Siti Aliyati Albushairi
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 2 (2017)
Publisher : Universitas Lambung Mangkurat

This study aims to identify and analyze factors affecting the decisions of the students in selecting courses (Y) with a focus on Brand Equity factor (X1) consist ing of Brand Awareness, Brand Loyalty, Perceive Quality, Brand Association and Factors of Reference Group (X2 ) which are Normative and Informational. Then, they are analyzed using factor analysis resulting in the formation of new factors at the Department of Business Administration, State Polytechnic Banjarmasin. This research method used explanatory research by distributing questionnaires to the samples of respondents, students of the Department of Business Administration. The department consists of three study programs: Business Administration, Informative Management and Banking. The number of samples were 100 people (purposive sampling). Then the data were analyzed using factor analysis which resulted in the formation of new factors that indicated factors of brand loyalty (X1), Normative and Informational reference groups (X2), brand awareness (X3), Brand Asosiation (X4), the influence of external environment (X5), quality of human resources (X6), and atmosphere and learning facility factors (X7), and then the analysis was followed by multiple linear regression analysis to determine the effects simultaneously and partially of the newfactors to the decisions in choosing a study program at the Department of Business Admninistration, State Polytechnic Banjarmasin. The results showed that factors of of brand loyalty (X1), normative and informational reference groups (X2), brand awareness (X3), brand association (X4), the influence of external environment (X5), quality of human resources (X6), and atmosphere and learning facility factors (X7) simultaneously gave significant effects on the decisions in choosing study programs in Business Administration Department, State Polytechnic Banjarmasin. Partially, brand loyalty (X1), normative and informational reference groups (X2), brand awareness (X3), the influence of external environment (X5) significantly influence the decisions in choosing study programs (Y). and brand asosiation (X4), quality of human resources (X6) and atmosphere and learning facility factors (X7) partially did not affect the decisions in selecting a study program (Y).

PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TELEPON SELULER MEREK SAMSUNG DI BANJARMASIN Said Muhammad; Marijati Sangen
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 1 (2017)
Publisher : Universitas Lambung Mangkurat

The research objective is: To analyze the effect of brand image with the mobile phone purchasing decisions Samsung brand in Banjarmasin. Kind of explanatory research, the sampling technique using a non-probability sampling with the number of respondents as many as 100 people a brand of mobile phone users samsungdi Banjarmasin. The research instrument used questionnaires and measurements with a variable interval scale characteristics of the respondents is the Samsung brand mobile phone users in Singapore. The firm (X1), Other organizations (X2), Evoked universe (X3), Attributes (X4), Benefits (X5) and Attitudes (X6) as independent variables to be tested simultaneously (Simultaneous) and (Partial) influence on purchase decision , The data obtained were analyzed qualitatively and quantitatively by using analytical tools such as validity, reliability, and multiple regression analysis with the classical assumption using multicolinierity test, test heterokedastisitas, test for normality and linearity test, to test the hypothesis by using test of F and test t with IBM SPSS version 23 program. The study states that the universe Evoked (X3), Benefits (X5) and Attitudes (X6) significant positive effect on purchase decisions (Y). While the firm (X1), Other organizations (X2), Attributes (X4) did not significantly influence the purchase decision (Y)

PENGARUH NILAI-NILAI AGAMA, KUALITAS LAYANAN, PROMOSI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN MENJADI NASABAH BANK SYARIAH DI BANJARMASIN Rika Yulianti; Marijati Sangen; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 4 No. 2 (2016)
Publisher : Universitas Lambung Mangkurat

The purposes of this study are (1) to know and analyze the influence of religious values, quality of service, promotion, and trust simultaneously against the decision of becoming customer of Bank Syariah in Banjarmasin, (2) to find out and to analyze the influence of religious values against the decision of customer of Bank Syariah in Banjarmasin, (3) to identify and to analyze the effect of quality of service to customer of Bank Syaria decision in Banjarmasin, (4) determine and analyze the effect of promotions to decision of customer of Bank Syariah in Banjarmasin, (5) to determine and to analyze the effects of confidence in the decision of customer of Bank Syariah in Banjarmasin. This study used nonprobability sampling and purposive sampling techniques, by taking samples of 100 respondents who became customers of Bank BPD Kalsel Syariah, Bank Syariah Mandiri, Bank BRI Syariah and Bank BNI Syariah, of which 25 persons were taken of each bank as samples. This research was descriptive. The data were collected by distributing questionnaires, while data analysis method used was multiple linear regression. The results of research proved that religious values, quality of service, promotion, and beliefs had significant effects simultaneously against the decisions of the customers of Bank Syariah in Banjarmasin, religious values significantly influenced the decisions of the customers of Bank Syariah in Banjarmasin, service quality significantly influenced the decisions of the customers of Bank Syariah in Banjarmasin, promotions significantly affected on the decisions to become the customers of Bank Syariah in Banjarmasin, and trust significantly influenced the decisions of the customers of Bank Syariah in Banjarmasin

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