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Siti Aliyati Albushairi
Fakultas Ekonomi Dan Bisnis Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peranan Keterlibatan Dalam Memprediksi Perilaku Loyalitas Konsumen Pada Private Store Apparel Brands Di Banjarmasin admin admin; Nuril Huda; Siti Aliyati Albushairi
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 2 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.829 KB) | DOI: 10.20527/jwm.v1i2.18

Abstract

Private store brands sebagai pasar ritel kehadirannya mencolok dari merek- merek toko lainnya. Kemajuan dalam teknologi telah mengubah pilihan rasa dan preferensi pelanggan. Apa yang dirasakan konsumen secara signifikan dapat meningkatkan loyalitas merek sebagai hasil dari strategi pemasaran tersebut. Penelitian ini bertujuan untuk mengidentifikasi profil dari pelanggan berdasarkan variabel demografi, mengetahui faktor-faktor yang mempengaruhi keputusan pembelian merek pakaian, mengetahui faktor-faktor keterlibatan yang mempengaruhi loyalitas merek, dan perceptual mapping pelanggan berdasarkan pengguna produk dan faktor keterlibatan. Alat analisis yang digunakan adalah Analisis Faktor dan Biplot. Hasil penelitian menunjukkan bahwa Profil dari pelanggan private store apparel brands meliputi berjenis kelamin laki-laki, usia respon- dennya 20-29 tahun, belum nikah, tidak mempunyai anak, berpendidikan Sarjana, berpendapatan Rp.2.000.000,- sampai Rp2.999.999,-. Struktur faktor-faktor yang mempengaruhi keputusan pembelian adalah kepribadian, kelompok referensi dan keluarga. Sedangkan faktor yang paling dominan adalah kepribadian. Struktur faktor keterlibatan dalam memprediksi perilaku loyalitas merek adalah sign dan risk importance, risk probability, pleasure, interest, serta pleasure dan risk probability. Sedangkan yang paling dominan adalah sign dan risk importance. Pelanggan yang berpendapatan menengah, memiliki pekerjaan wiraswasta, dan karyawan swasta serta berpendidikan tinggi dekat dengan semua faktor yang terbentuk.
PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN PERCEIVED RISK UNTUK MENGIDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA ONLINE DI KALIMANTAN Sajieda Fuad; Marijati Sangen; Siti Aliyati Albushari
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 3 (2018)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (940.71 KB) | DOI: 10.20527/jwm.v6i3.81

Abstract

Internet in Indonesia has a very diverse usage in various aspects of life. One of them is that it can be used in economic transaction that is buying and selling online or better known as e-commerce (electronic commerce). This study aims to factors are perceived usefulness, perceived ease of use, perceived risk, attitude toward using, and behavioral intention. This research was conducted in Kalimantan. The samples of the research were determined using non-probability sampling method in the form of purposive sampling with the requirements: the samples were at least 18 years of age and they had made purchases of goods or services through online shopping site of B2C e- commerce at least twice. The research method used was survey method through primary data collection by distributing online questionnaires through Google Docs. Data analysis was done by SEM (Structural Equation Modeling) with AMOS (Analysis of Moment Structure) 21.0 software. The result showed that perceived usefulness and perceived ease of use had positive and significant effect on attitude toward using. However, perceived risk did not have a negative and insignificant effect on attitude toward using. Perceived ease of use had a positive and significant effect on perceived usefulness. Perceived usefulness and attitude toward using positively and significantly influenced the behavioral intention of online shopping in Kalimantan. Perceived ease of use was the most dominant variable giving a direct influence on perceived usefulness, perceived usefulness gave the most dominant indirect influence on behavioral intention
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MAHASISWA DALAM MEMILIH PROGRAM STUDI PADA JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI BANJARMASIN Muhammad Teguh Nuryadin; Marijati Sangen; Siti Aliyati Albushairi
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 2 (2017)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.701 KB) | DOI: 10.20527/jwm.v5i2.104

Abstract

This study aims to identify and analyze factors affecting the decisions of the students in selecting courses (Y) with a focus on Brand Equity factor (X1) consist ing of Brand Awareness, Brand Loyalty, Perceive Quality, Brand Association and Factors of Reference Group (X2 ) which are Normative and Informational. Then, they are analyzed using factor analysis resulting in the formation of new factors at the Department of Business Administration, State Polytechnic Banjarmasin. This research method used explanatory research by distributing questionnaires to the samples of respondents, students of the Department of Business Administration. The department consists of three study programs: Business Administration, Informative Management and Banking. The number of samples were 100 people (purposive sampling). Then the data were analyzed using factor analysis which resulted in the formation of new factors that indicated factors of brand loyalty (X1), Normative and Informational reference groups (X2), brand awareness (X3), Brand Asosiation (X4), the influence of external environment (X5), quality of human resources (X6), and atmosphere and learning facility factors (X7), and then the analysis was followed by multiple linear regression analysis to determine the effects simultaneously and partially of the newfactors to the decisions in choosing a study program at the Department of Business Admninistration, State Polytechnic Banjarmasin. The results showed that factors of of brand loyalty (X1), normative and informational reference groups (X2), brand awareness (X3), brand association (X4), the influence of external environment (X5), quality of human resources (X6), and atmosphere and learning facility factors (X7) simultaneously gave significant effects on the decisions in choosing study programs in Business Administration Department, State Polytechnic Banjarmasin. Partially, brand loyalty (X1), normative and informational reference groups (X2), brand awareness (X3), the influence of external environment (X5) significantly influence the decisions in choosing study programs (Y). and brand asosiation (X4), quality of human resources (X6) and atmosphere and learning facility factors (X7) partially did not affect the decisions in selecting a study program (Y).
PENGARUH FAKTOR LINGKUNGAN, PSIKOLOGIS DAN INDIVIDU TERHADAP KEPUTUSAN PEMBELIAN PERHIASAN EMAS DI KOTA BANJARMASIN Dyah Sri Wulandari; Nuril Huda; Siti Aliyati Albushairi
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 2 (2017)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.468 KB) | DOI: 10.20527/jwm.v5i2.107

Abstract

Gold jewelry is the type of products that are most frequently encountered in everyday life, many things that make someone decide to buy gold jewelry, this study aimed to analyze the factors that influence purchasing decisions gold jewelery, where environmental factors, psychological and individuals in hypothesize influence the purchasing decisions of gold jewelry. The population used is the buyers of gold jewelry in the city of Banjarmasin, 220 respondents drawn using purposive sampling technique. The analysis used in this study is the examination of the structural equation model to test the hypothesis by using Structural Equation Model (SEM) with statistical analysis tools AMOS 18. These results indicate that environmental factors have a significant effect on purchasing decisions, psychological factors significantly influence purchasing decisions and the individual factors also significantly influence the purchasing decisions of gold jewelry in the city of Banjarmasin. Based on this research, the advice of research that can be done is that marketers can consider psychological factors as a marketing strategy, especially in Banjarmasin. Based on the research development agenda of future research should examine other variables that have not been studied and is also directed at the sample and area larger studies eg all South Kalimantan region or on different objects such as agate, diamonds or other.
Co-Authors admin admin Dyah Sri Wulandari Dyah Sri Wulandari Fuad, Sajieda Marijati Sangen Marijati Sangen, Marijati Muhammad Teguh Nuryadin Nuril Huda Nuril Huda Sajieda Fuad