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Marijati Sangen
Fakultas Ekonomi Dan Bisnis Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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ANALISIS PENGARUH RELIGIUSITAS, KELOMPOK REFERENSI DAN MOTIVASI TERHADAP KEPUTUSAN MENABUNG DI BANK SYARIAH (Studi Pada Nasabah Bank Syariah di Kota Banjarmasin) Wahyu Utami; Marijati Sangen; M. Yudi Rachman
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 3 No. 1 (2015)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.714 KB) | DOI: 10.20527/jwm.v3i1.158

Abstract

This study has the objective to determine the effect of religiosity, reference groups and the motivation factors to the decision to save in Islamic banks. Location of the research conducted in the city, Banjarmasin. With population all of Banjarmasin’s Islamic bank individual customers, using purposive sampling methods with 100 numbers of respondents in finishing the survey. Results of hypothesis testing with multiple linear regressionat the 95% confidence level, indicates that religiosity, reference groups, and the motivation factors, either partially or simultaneously influence the decision to saving in Islamic banks. Partially, religiosity factor is the most dominant factor in influencing people to take decisions to saving in Islamic banks. Therefore, to increasing the amount of savings customers, Islamic banks should go through a religious approach. Increased socialization of the importance of Sharia principles in everyday life, products and excellence of Islamic banks need to be done through religious activities such as teaching, tadarus, boarding lightning, lectures at Friday prayers and Taraweeh, and other religious activities.
PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN LEMBAGA PENGEMBANGAN DAN SERTIFIKASI BATU MULIA (LPSB) DI MARTAPURA KABUPATEN BANJAR Eni Hairany; Marijati Sangen
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 2 No. 3 (2014)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.731 KB) | DOI: 10.20527/jwm.v2i3.161

Abstract

This study has the objective of identifying and analyzing the influence of satisfaction and trust on customer loyalty LPSB Martapura Banjar District. Research location conducted in LPSB Martapura Banjar Regency. The population of this research is all the customers who use the services LPSB in requesting certificates, as well as scrap in 2012, according to the data contained in the report LPSB in 2012 as many as 124 people . Based on the results of hypothesis testing, with multiple linear regressions, get that the satisfaction and confidence significantly positive effect on customer loyalty LPSB Martapura Banjar District. Partially, satisfaction and confidence significantly positive effect on customer loyalty. Between two variables, satisfaction variable is a variable that is the dominant influence on customer loyalty LPSB Martapura Banjar district
PENGARUH EFEKTIVITAS PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA PRODUK KULINER “GEROBAK ELBA” BANJARMASIN Marijati Sangen; F. R. Dalimunthe; Meiske Claudia
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 9 No. 3 (2021)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.511 KB) | DOI: 10.20527/jwm.v9i3.191

Abstract

This study aimed to provide an academic justification for the effectiveness of Instagram as a medium to promote the products of Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector so that people's buying interest and its sales turnover could increase. Primary data was collected through a research questionnaire using Likert scale. The analytical tool used was multiple linear regression which aimed to predict the effect of the effectiveness of promotion through Instagram on consumers buying interest using the AIDA concept (Attention, Interest, Desire, and Attention) for Gerobak Elba culinary products. The research sample was 100 active Instagram account owners acted as Gerobak Elba followers or have ever heard or seen "Gerobak Elba" IG account which promoted its culinary products through Instagram. The results showed that there were simultaneous significant effect of the Context (X1), Communication (X2), Collaboration (X3), and Connection (X4) dimensions on the customers Buying Interest (Y) for Gerobak Elba culinary products. The hypothesis testing results of the partial influence of each dimension showed that only the Collaboration (X3) dimension had a significant effect on the customers Buying Interest (Y) for Gerobak Elba culinary products
Co-Authors Adista Anjar Diany Ahmad Rifani Claudia, Meiske Ditha Tri Hapsari Eni Hairany F. R. Dalimunthe Faisal Hidayatulah As-Syahri Kristin Meilisa M. Yudi Rachman Muhammad Teguh Nuryadin Rika Yulianti Said Muhammad Sajieda Fuad Siti Aliyati Albushairi Sri Imelda Suprijanto Suprijanto Susilawati Susilawati Wahyu Utami