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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Kartika Agustina
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISIS STRATEGI BERSAING INDUSTRI KECIL MAKANAN TRADISIONAL (KASUS PADA USAHA LEMPUK DURIAN DI KABUPATEN BENGKALIS ) Kartika Agustina; Suryalena "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted on a small industrial traditional food lempuk durian, Bengkalis regency. The purpose of this study was to analyze the competitive strategy adopted by employers lempuk durian in Bengkalis regency from marketing their products and to find out the constraints faced by entrepreneurs lempuk durian Bengkalis regency.this research used census method by using the tools / techniques of data collection in the form of a structured interview conducted on 15 lempuk durian industry in Bengkalis regency. analysis by the author is a descriptive analysis.From the research, the authors concluded that the competitive strategy applied lempuk durian industry to create competitive advantage with 3 porter generic strategies that cost advantage, differentiation strategy and focus strategy. As well as the efforts made to each of competitive strategy, 1) Efforts to strategy, namely competitive advantage over similar products in terms of the type / shape / size, cost efficiency, and competitive prices. 2) differentiation strategy is through product differentiation, service differentiation, and differentiation image. 3) strategies that focus on serving specific consumer groups, and serve demand orders from certain areas. Constraints faced by the company is a small capital, and seasonal raw materials.Keywords: SMEs (SMALL AND MEDIUM ENTERPRISES), competitive strategy cost advantage, differentiation strategy and focus strategy
Peningkatan Hasil Belajar Siswa Kelas X kecantikan dan SPA 2 pada Mata Pelajaran Dasar-dasar Kejuruan(Perawatan Wajah Tidak Bermasalah) Menggunakan Media Pembelajaran Berbasis Gamifikasi di SMK Negeri 27 Jakarta: Penelitian Kartika Agustina; Sri Irtawidjajanti; Neneng Siti Silfi Ambarwati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3585

Abstract

This study aims to improve the learning outcomes of Grade X Beauty and Spa 2 students in the subject Basic Vocational Competencies, specifically on the topic Facial Treatment for Non-Problematic Skin, through the use of gamified learning media at SMK Negeri 27 Jakarta. The research method employed is Classroom Action Research (CAR) using the Kemmis and McTaggart model, implemented in three cycles. Each cycle consists of planning, action, observation, and reflection stages. Gamified platforms such as Wordwall, Kahoot, and Gimkit were utilized to enhance student engagement and motivation. The results showed a progressive improvement in students’ learning outcomes across all three cycles, covering cognitive, affective, and psychomotor domains.
Co-Authors Neneng Siti Silfi Ambarwati Sri Irtawidjajanti Suryalena "