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All Journal PADJADJARAN Jurnal Ilmu Hukum (Journal of Law) International Journal of Artificial Intelligence Research Jurnal Manajemen dan Bisnis Indonesia Jurnal Konstitusi JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Negara Hukum: Membangun Hukum untuk Keadilan dan Kesejahteraan Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen Jurnal Syntax Transformation Jurnal Konstitusi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Helni Mutiarsih Jumhur
Universitas Telkom
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Pengaruh Bauran Promosi Terhadap Minat Pembelian Ulang Kopi Kenangan Di Kota Bekasi Gemilang, Albert Satria; Jumhur, Helni Mutiarsih
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Banyak masyarakat Indonesia yang memanfaatkan internet untuk berbagai hal di masa wabah Coronavirus Disease(COVID-19) seperti belanja online karena dianggap praktis dan aman, serta dianjurkan untuk membatasi aktivitas diluar rumah. Saat ini banyak sekali perusahaan yang mengiklankan produknya secara online. Jasa pengiriman onlinemerupakan salah satu strategi pemasaran yang diterapkan. Kopi Kenangan menawarkan diskon 50% dan pengirimangratis untuk pesanan ShopeeFood. Namun, menurut Edward Tirtanata, CEO dan Co-Founder Kopi Kenangan,perusahaan menjual 40 juta cangkir kopi pada 2019, tetapi Kopi Kenangan mengalami penurunan penjualan hingga40% pada 2020 akibat pandemi dan pembatasan pemerintah, dan hanya mampu menjual 26 juta cangkir. Penelitianini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dimana sampel diambil menggunakan metodenon-probability sampling dengan jumlah responden sebanyak 204 orang. Teknik analisis yang digunakan dalampenelitian ini adalah analisis deskriptif dan analisis regresi linier sederhana. Berdasarkan hasil analisis deskriptif,variabel Promosi memiliki persentase yang berada pada kategori sangat baik, dan Minat Pembelian Ulang jugamemiliki persentase yang berada pada kategori sangat baik. Berdasarkan hasil penelitian dapat disimpulkan secaraparsial bahwa variabel Promosi berpengaruh signifikan terhadap Minat Pembelian Ulang. Berdasarkan hasil uji tdiketahui bahwa Promosi berpengaruh signifikan terhadap Minat Pembelian Ulang Kopi Kenangan. Sedangkan hasilkoefisien determinasi variabel Promosi mempengaruhi Minat Pembelian Ulang sebesar 61,3%, sedangkan sisanyasebesar 38,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Kata Kunci-Promosi, Minat Pembelian Ulang, Kopi Kenangan
Pengaruh Kualitas Pelayanan Mobile Banking Terhadap Kepuasan Nasabah Bank Syariah Indonesia Di Kota Bandung Alwi, Rivaldy; Jumhur, Helni Mutiarsih
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Internet merupakan salah satu pengaruh yang besar untuk saat ini. Manfaat yang ditimbulkan dari teknologi dan informasi terutama internet memberikan perubahan lebih cepat dan praktis terhadap kehidupan sehari-hari. Kehadiran internet dan teknologi informasi menaikkan bisnis, salah satunya adalah transaksi online. Dunia digital berkembang hingga ekonomi digital di Indonesia. Untuk memenangkan persaingan Bank BSI menerapkan strategi melalui kualitas pelayanan yang diberikan kepada nasabahnya. Hal tersebut dilaksanakan agar nasabah Bank BSI mendapatkan kepuasan dari Bank BSI. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan nasabah Bank BSI di Kota Bandung dengan menggunakan dimensi dari SERVQUAL yaitu tangibility, reliability, responsiveness, assurance, dan empathy. Penelitian ini menggunakan metode kuantitatif dengan analisis kausal. Nonprobability sampling dengan purposive sampling digunakan dalam pengambilan sampel minimal 384 responden nasabah Bank BSI di Kota Bandung. Pengumpulan data yang dilakukan adalah dari hasil kuesioner dengan skala Likert. Penelitian ini menggunakan teknis analisis data Partial Least Squares-Structural Equation Modeling (PLS- SEM) dengan menggunakan software SmartPLS (v4.0.9.5). Hasil penelitian menunjukan tangibility, reliability, responsiveness, assurance, dan empathy memiliki pengaruh secara signifikan dan positif terhadap kepuasan nasabah. Hasil penelitian ini Bank BSI diharapkan agar memastikan para staff mampu berkomunikasi dengan pelanggan, memberikan perhatian khusus, memahami kebutuhan dan harapan pelanggan. Kata Kunci-kepuasan nasabah, kualitas pelayanan
Pengaruh Perceived Usefulness Of Reviews, Trust, Dan Perceived Risk Terhadap Minat Beli Mahasiswa Kota Bandung Pada Social Commerce Tiktok Shop Alamsyah, Muhammad Hanif; Jumhur, Helni Mutiarsih
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Social commerce merupakan fenomena baru jual beli secara online dengan menggunakan media sosial. TikTok Shop merupakan media sosial yang dirilis di Indonesia tahun 2017, namun mampu menarik minat konsumen dengan menjadi social commerce yang sering digunakan untuk berbelanja online. Tentunya, ada beberapa faktor yang mempengaruhi tingginya minat belanja konsumen pada platform TikTok. Diantaranya adalah manfaat review online terkait produk kemudian variabel trust dan perceived risk. Penelitian ini bermaksud untuk mengetahui seberapa besar pengaruh perceived usefulness of online review, trust, dan perceived risk terhadap purchase intention di TikTok Shop pada mahasiswa Kota Bandung. Metode penelitian yang digunakan yaitu, metode kuantitatif menggunakan teknik analisis data SEM-PLS dengan bantuan aplikasi SmartPLS 4.0 untuk menguji data yang diperoleh dari penyebaran kuisioner kepada 385 responden. Hasil penelitian menunjukan bahwa perceived usefulness of online review, trust, dan perceived risk memberikan pengaruh secara signifikan terhadap purchase intention dengan nilai pengaruh sebesar 62,3%. Temuan lain pada penelitian ini menunjukkan bahwa perceived usefulness of online review berpengaruh positif dan signifikan terhadap trust sedangkan trust berpengaruh negatif signifikan terhadap perceived risk. Hasil penelitian diharapkan dapat menjadi bahan evaluasi bagi perusahaan dan pelaku usaha mengenai faktor mengenai pembelian agar dapat meningkatkan minat beli konsumen pada platform social commerce khususnya TikTok Shop.Kata Kunci-perceived usefulness of online review, trust, perceived risk, purchase intention.
Analisis Faktor-Faktor yang Mempengaruhi Persepsi Konsumen Terhadap Implementasi Data Pribadi Pada E-commerce Shopee di Indonesia Kusdarini, Nurul Aulia; Jumhur, Helni Mutiarsih
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh personal traits dan prior negative experience terhadap perceived benefit, privacy concern, dan trust serta dampaknya terhadap willingness to disclose personal data pada pengguna ecommerce Shopee di Indonesia. Teknik analisis data yang digunakan adalah Partial Least Squares Structural Equation Modeling (PLS-SEM), dengan data dikumpulkan dari 285 responden. Hasil penelitian menunjukkan bahwa extraversion, agreeableness, dan openness berpengaruh positif signifikan terhadap perceived benefit. Neuroticism dan conscientiousness berpengaruh signifikan terhadap privacy concern dan trust, sementara prior negative experience meningkatkan privacy concern namun menurunkan willingness to disclose personal data. Selain itu, perceived benefit dan trust berpengaruh positif signifikan terhadap willingness to disclose personal data, sementara privacy concern berpengaruh negatif. Hasil ini mendukung Privacy Calculus Theory, di mana keputusan pengguna untuk berbagi data ditentukan oleh pertimbangan manfaat dan risiko. Nilai R² konstruk endogen menunjukkan kekuatan penjelasan model berada pada kategori moderat hingga kuat. Temuan ini dapat menjadi acuan bagi pengelola platform digital dalam merancang strategi peningkatan kepercayaan dan kenyamanan pengguna terkait perlindungan data pribadi. Kata kunci: personality traits, prior negative experience, privacy calculus, data pribadi, e-commerce, shopee
Development of GRE IPSec for Enhancing Private Network Scalability: Performance, Cost, and Regulatory Framework Fahriza, Mochammad Iqbal; Munadi, Rendy; Jumhur, Helni Mutiarsih
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52073

Abstract

This research explores the implementation of GRE IPSec private networks as a secure and cost-effective solution for data transmission in corporate environments. The primary objective is to address the challenges of ensuring secure data transfer over private networks while meeting technical, economic, and regulatory requirements, particularly within the context of Indonesia. The research employs a comprehensive methodology that includes network topology design and simulation using GNS3, an economic feasibility analysis incorporating CAPEX, OPEX, NPV, IRR, PI, and PP metrics, and a regulatory review based on Indonesia’s Electronic Information and Transaction Law (UU ITE). By examining the integration of GRE and IPSec protocols, this study evaluates their effectiveness in safeguarding sensitive corporate data when transmitted over public networks. The hypotheses focus on enhanced transmission data, cost, and regulatory compliance. The findings provide insights into the technical performance, economic viability, and legal alignment of GRE IPSec private networks in Indonesia. This research offers a robust framework for enterprises to develop secure, scalable, and compliant private network infrastructures
Evaluation of IoT Regulatory Readiness in Indonesia and Policy Recommendations to Support Safe and Effective Implementation Robie, Rizqon; Munadi, Rendy; Jumhur, Helni Mutiarsih
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1639

Abstract

The rapid development of Internet of Things (IoT) technology in Indonesia presents significant opportunities as well as regulatory challenges. Although IoT adoption continues to increase across various sectors, national policies remain fragmented and lack an integrated framework to support safe and effective implementation. This study assesses Indonesia's readiness for IoT regulation and formulates policy recommendations using a mixed-methods approach. The dataset used in this study comprises both secondary and primary data. Secondary data includes Indonesia's Cybersecurity data, Digital Infrastructure Status, IoT Regulations and Laws, Bappenas Studies, Data from Bappenas, and several policies in other countries, such as America, China, Japan, Korea, and Europe. Meanwhile, primary data was collected through questionnaires distributed to several elements, including 61.5% respondents from IoT users, 19.3% respondents from IoT business actors/IoT Startups, 15.8% academics, and 3.7% Government as regulators. The results of this data were then processed to determine government policy readiness by implementing DDPG, where the state space consists of 6 dimensions of leading regulatory readiness indicators (infrastructure, security, data protection, interoperability, institutional maturity, and economy). The action space is a 6-dimensional vector with continuous values in the range of [-1, 1], representing policy interventions in each dimension. The implementation applies reward functions, actor networks, and critic networks. Training data was applied for several episodes at 400 and 1000 episodes. The comparison results show that IoT regulations and policies in Indonesia should be designed with an adaptive approach based on Reinforcement learning, where the balance between data security, technology readiness, and market penetration can be dynamically adjusted to national and global conditions
Design and Simulation of VPN based Private Network with Regulatory Compliance and Economic Feasibility Analysis in Government WAN Infrastructure Yasir, Dara Kusumawati Ramadani; Munadi, Rendy; Jumhur, Helni Mutiarsih
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5361

Abstract

The increasing reliance on private networks in modern enterprise highlights the need for efficient and reliable network performance to support business operations. WAN is a backbone for connecting branch offices, enabling data exchange and coordination across geographically dispersed locations. However, maintaining optimal performance amidst growing traffic demands, latency issues, and packet loss remains a significant challenge. This study focuses on developing VPN technol ogy integrated with QoS management to enhance network reliability, scalability, and efficiency in WAN environments. By employing a simulated network emulator, the research evaluates key performance indicators such as latency, bandwidth utilization, and packet loss under varying network conditions. The study further integrates technoeconomic analysis to assess the feasibility of the proposed solution, considering capital expenditures, operational costs, and the financial viability of the implementation. Regulatory compliance is also considered, with a focus on ensuring that the proposed framework aligns with national and international laws and policies, particularly those governing private networks and WAN operations. The results aim to provide enterprises with a strategic approach to optimizing VPN and WAN performance while balancing operational demands, cost efficiency, and legal adherence. This comprehensive framework is expected to contribute to the development of sustainable network solutions for modern enterprise, ensuring improved productivity and business continuity in an increasingly connected digital landscape.
Co-Authors Alamsyah, Muhammad Hanif Alwi, Rivaldy Candiwan Damayanti Octavia Darmawan, Muhammad Iqbal Denico Doly Endang Sofyan Eva Nurhazizah Fahriza, Mochammad Iqbal Gemilang, Albert Satria Khairani Ratnasari Siregar Kusdarini, Nurul Aulia Luthfia, M. Youri M. Youri Luthfia Maya Ariyanti Muhammad Iqbal Darmawan Naufal, Rafli Dwi Novalisa, Anella Nur Lela sari Pratama, Dea Iyus Intan shofia Putri, Chairunnisa Aulia Syach Putri, Haifa Rendy Munadi Resti Anindya Putri Rezki Orientani Rizqon Robie, Rizqon Rudy Hartanto Rudy Hartanto Soeparwoto Dharmoputra Tarandhika Tantra Yasir, Dara Kusumawati Ramadani Yusza Reditya Murti