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All Journal Monex: Journal of Accounting Research Journal of Social Science Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management Journal of Bussines Management Basic
Soesanty Maulany
Universitas Swadaya Gunung Jati
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN DAN PROMOSI PENJUALAN Aang Curatman; Soesanty Maulany; Shofiullah Shofiullah
Monex: Journal of Accounting Research Vol 10, No 1 (2021)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v10i1.2220

Abstract

The purpose of this study is to analyze the effect of service quality and sales promotion on consumer purchasing decisions at E Sport Cirebon Shop, either partially or simultaneously. The population of this research is consumers of E Sport Cirebon stores with unknown population, while the sample is 96 respondents. The sampling technique used non-probability sampling using incidental sampling. This research is an associative type with quantitative methods. Based on the T test it is known that service quality and sales promotion have a partial effect on purchasing decisions, as well as based on the F test it is known that service quality and sales promotion have a simultaneous influence on purchasing decisions. Therefore the company should improve service quality and provide variations in the types of sales promotions to improve consumer purchasing decisions.
The Effect of Consumer Confidence and Customer Experience on Consumer Satisfaction in Anteraja Cirebon SS Kedawung Expedition Services Soesanty Maulany
Journal of Bussines Management Basic Vol 5 No 2 (2023): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

his study aims to test the influence of Consumer Confidence and Customer Experience variables on Consumer Satisfaction in Anteraja Cirebon SS Kedawung expedition services. The research method used is a quantitative method with an associative type of research. Sampling technique using the Incidental Sampling technique with a sample of 96 respondents. Data collection method using questionnaires to respondents who have used Anteraja expedition services at least 1 transaction. Data analysis methods using validity tests, reliability, classical assumptions, multiple regression analysis as well as t-tests and ftests processed through IBM SPSS 26 applications
The Influence Of Youtube Advertising And Brand Awareness On Buying Interest In Honda Scoopy Motorbikes At Pt Astra Motor Honda Cirebon Branch Siti Nurlaela; Sony Sony Basrizal; Soesanty Maulany
Journal Of Social Science (JoSS) Vol 3 No 5 (2024): JOSS : Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i5.308

Abstract

The purpose of this study is to examine how brand awareness and YouTube advertising affect consumers' inclination to purchase Honda Scoopy motorcycles from the PT Astra Motor Honda Cirebon Branch. Utilizing a survey approach, quantitative research methodology is applied. Questionnaires were sent to 150 respondents who were considering purchasing Honda Scoopy motorcycles in Cirebon in order to gather data. According to the results of a regression analysis, creative and informative YouTube advertising has the ability to pique customers' interests and has a favorable and significant impact on purchase intention. Additionally, it has been demonstrated that brand awareness positively and significantly influences buy intention; this means that consumers' purchase intentions are higher when brand awareness is higher. In conclusion, brand awareness and YouTube advertising work together to significantly impact consumers' intentions to buy Honda Scoopy motorcycles in Cirebon. PT Astra Motor Honda is advised to continue to improve the quality of advertisements on YouTube and strengthen branding strategies to increase consumer buying interest.
The Influence of Entrepreneurial Orientation, Market Orientation, and Product Innovation on the Marketing Performance of Culinary MSMEs in Cirebon City Fadel Muhamad; Zahwa Shofiyaturrahmah; Soesanty Maulany
Journal Research of Social Science, Economics, and Management Vol. 3 No. 11 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i11.657

Abstract

This research was conducted with the aim to analyze the influence of entrepreneurial orientation, market orientation and product innovation on marketing performance in culinary MSMEs in Kesambi District. This research method uses quantitative research methods. The results showed that the first hypothesis was accepted, which means that entrepreneurial orientation has a positive and significant effect on the marketing performance of the Research. The results showed that the second hypothesis was accepted, which means that market orientation has a positive and significant effect on marketing performance. The results showed that the third hypothesis was accepted, which means that product innovation has a positive and significant effect on marketing performance. The results showed that the fourth hypothesis was accepted, which means that Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance. Based on the results of the analysis that has been described regarding the influence of entrepreneurial orientation, market orientation and product innovation on the marketing performance of culinary MSMEs in the city of Cirebon, especially in Kesambi District, it is concluded that Entrepreneurial Orientation has a positive and significant effect on Marketing Performance. Market Orientation has a positive and significant effect on Marketing Performance. Product Innovation has a positive and significant effect on Marketing Performance. Entrepreneurial Orientation, Market Orientation and Product Innovation have a positive and significant effect simultaneously on marketing performance.
The Influence of Content Marketing and E-Wom On Social Media On Purchasing Decisions at Kopi Roemah Kesambi Ninik Isropiani Nurohmah; Elsa Nurul Aliana; Soesanty Maulany
Return : Study of Management, Economic and Bussines Vol. 3 No. 6 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i6.236

Abstract

The development of the café business in Indonesia is currently growing rapidly, thus business people must be able to take advantage of the use of social media starting from promoting business on social media such as on Instagram and TikTok applications. Where users can share user experiences on their respective account channels.This study aims to analyze how marketing communication through Content Marketing and Electonic Word Of Mouth on social media is able to influence purchasing decisions at Kopi Roemah Kesambi.This type of research uses a quantitative methodology approach. The population of this study is an unknown number of Roemah Kesambi Coffee consumers. The data source used is primary data from the questionnaire disseminated. Samples were taken using incidental sampling methods using the Corchan Formula and obtained as many as 100 respondents. The data analysis techniques used are Validity, Reliability, Multiple Linear Regression Analysis and structural models measured using adjusted R square and hypothesis tests using SPSS statistical tool version 22. The results showed that Content Marketing had a positive effect on Roemah Kesambi's Coffee Purchase Decision. Elecronic Word Of Mouth has a positive influence on the purchase decision of Roemah Kesambi Coffee. This research can provide in-depth insight into the factors that influence the purchasing decisions of Roemah Kesambi Coffee consumers. These findings can be an important reference for business people and researchers to develop more effective marketing strategies.
Co-Authors Aang Curatman Elsa Nurul Aliana Fadel Muhamad Ninik Isropiani Nurohmah Shofiullah Shofiullah Siti Nurlaela Sony Sony Basrizal Zahwa Shofiyaturrahmah