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All Journal LiNGUA: Jurnal Ilmu Bahasa dan Sastra Lakon : Jurnal Kajian Sastra dan Budaya IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature ELS Journal On Interdisciplinary Studies in Humanities Jurnal Ilmiah Telaah Pioneer: Journal of Language and Literature Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Interference: Journal of Language, Literature, and Linguistics JPNM : Jurnal Pustaka Nusantara Multidisiplin
Lina Purwaning Hartanti
Universitas Negeri Surabaya
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Language Style Used on the Caption of @ecobites.official Instagram Account: A Stylistic Study Putri Wulan Septiani; Lina Purwaning Hartanti
ELS Journal on Interdisciplinary Studies in Humanities Vol. 9 No. 1 (2026): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v9i1.49952

Abstract

The language style used in captions is one of the advertising strategies to attract audiences. Captions, as a linguistic aspect, play an important role in supporting the effectiveness of advertising on Instagram. Through using this language style, Ecobites, as an eco-friendly product can create advertisements that can spread awareness about the importance of using eco-friendly products. This aims to persuade the audience to choose ECOBITES. Therefore, examining Instagram captions as advertising tool is worth to studying. Thus, the objective of this study is to identify the types of the language style used in the Instagram captions of the @ecobites.official account. The theory that was used in this study is Keraf’s (2007) theory. This study uses qualitative method, with documentation technique to collect the data. The subjects are 15 captions from the @ecobites.official Instagram account. The results show that @ecobites.official Instagram captions used varied language styles, they are 1) Based on the word choice, @ecobites.offficial Instagram captions were dominated by conversational language style; 2) @ecobites.official Instagram captions were dominated by intermediate language style when viewed based on tone; 3) Based on the sentence structure, Ecobites’ Instagram captions were dominated by climax and repetition language style; and 4) Language style based on the direct and indirect meaning that used in Ecobites’ Instagram captions were dominated by rhetorical language style.
Fan Engagement Through Multilingual Code Practices in SEVENTEEN’s X Dewi Lestari Pambudi; Lina Purwaning Hartanti
Jurnal Ilmiah Telaah Vol 11, No 2: July 2026
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/telaah.v11i2.40694

Abstract

This study examines fan engagement through multilingual code practices in SEVENTEEN’s official X posts within digital fandom spaces. Using Social Presence Theory (Short et al., 1976), this study analyzes eight official posts uploaded on SEVENTEEN’s X account (@pledis_17) and 400 fan comments collected from the corresponding comment sections through a qualitative descriptive approach. The findings reveal that SEVENTEEN’s official posts predominantly employ immediacy as the primary engagement strategy, while intimacy emerges as the most dominant form of fan engagement in the comment sections. In terms of language use, English is the dominant language in fan responses, followed by mixed-language and other-language comments, indicating active multilingual participation among global fans. These findings suggest that multilingual code practices not only facilitate information dissemination but also encourage emotional interaction and audience participation. Overall, multilingual communication functions not only as a strategic communication practice but also as a mechanism for fostering fan engagement and strengthening digital fandom communities.
STREAMING SELVES: VULGAR LANGUAGE, CODE-MIXING, AND HYBRID COMMUNAL IDENTITY OF AN INDONESIAN LIVE-STREAMER Fariq Shiddiq Tasaufy; Cicilia Deandra Maya Putri; Slamet Setiawan; Ayunita Leliana; Lina Purwaning Hartanti; Imam Hanafi; Noerhayati Ika Putri
LiNGUA: Jurnal Ilmu Bahasa dan Sastra Vol 20, No 2 (2025): LiNGUA
Publisher : Laboratorium Informasi & Publikasi Fakultas Humaniora UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ling.v20i2.36114

Abstract

This paper examines how an Indonesian live-streamer and his audiences create a hybrid communal identity by using vulgar language and code-mixing with reference to the popular YouTube livestream @deandeankt. With the digital medium transforming the world into a global village, the streaming culture in Indonesia provides a distinct perspective into how localized linguistic practices interact with global trends in the internet. The interpretivist-constructivist paradigm applied in the current case study research was aimed at understanding the way language and interaction produced hybrid identities. It gathered linguistic and paralinguistic data of @deadndeakt’s livestream for 90 minutes with netnography and thematic analyses. According to the study, abusive swearing (e.g., "kontol [dick]", "goblok [stupid]") represents 89.3 percent of the vulgar language and serves as playful insults, which enhance group cohesion. Emphatic swearing ("Anjing! Gua kalah! [Bitch! I lost!]") and cathartic swearing (“Ngentot, mic-nya rusak! [Fuck, the microphone is broken!]”) increase the emotional involvement. Intra-sentential blends, especially code-mixing (“Brightness-nya kita bikin tiga kali [We increase the brightness threefold]”), prevails in 85 percent. Other examples combine English gaming slang (template, unarchive) with Indonesian structure and local dialects, like a Javanese swear word (“Cok [Damn]”). Pronunciations, such as BTW [read in Indonesian: be te we] are even more localized global terms. It is analyzed that the vulgar language usage assists in persona creation and building of relationships with the audience, creating a tight-knit, exclusive community in which such language represents belonging and emotional release, despite its offensiveness in the larger society. Moreover, streamers combine Indonesian and English with gaming jargon to successfully appeal to their bilingual audience, so that they could be technically accurate and still fit into the global gaming cultures. These activities form a hybrid identity, where speakers possess a strong sense of Indonesian culture but are consistent with international trends, which strengthens group exclusivity. The results draw attention to live-streaming as a contact zone in which language negotiates belonging, which disrupts strict cultural boundaries. The study highlights the sociolinguistic innovativeness of online communities and recommends future research on offline effects of these online linguistic norms and the effects of the hybrid identities and communicative practices used in live-streaming communities on daily language, social interaction, and identity formation in the real world. The authors also suggest cross-cultural comparative research to find out whether the phenomena are specific to the Indonesian situation or have they become a global trend.
Register Used by Basketball Commentators in National Basketball Association : a Comparative Study Muhammad Haris Zidan; Lina Purwaning Hartanti
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1529

Abstract

Sports commentary is a form of spontaneous discourse in which commentators narrate game events while evaluating and interpreting actions in real time. Despite the growing interest in sports discourse, studies on the stylistic register of National Basketball Association (NBA) commentary remain limited. This study aims to identify the types of stylistic registers used by Kevin Harlan and Mike Breen and to analyze their communicative functions in NBA live broadcasts. This research employed a descriptive qualitative design with a comparative approach. The data consisted of 30 utterances (15 from each commentator) collected from authentic NBA broadcast clips uploaded on the 23firey YouTube channel. The data were analyzed using Martin Joos' (1962) Stylistic Register Theory and Judy Delin's (2000) communicative functions framework, following the interactive analysis model of Miles, Huberman, and Saldaña (2018). The findings reveal three stylistic registers: Frozen, Formal, and Casual. Casual Register was dominant in Kevin Harlan's commentary, while Formal Register predominated in Mike Breen's. Frozen Register appeared only in Mike Breen's signature expression, Bang!. The communicative functions identified were Narrating, Evaluating, Elaborating, and Summarizing. Overall, the study demonstrates that stylistic register variation reflects both the communicative demands of live NBA broadcasting and the commentators' individual broadcasting styles.
Co-Authors Ayunita Leliana Chairiza Shaula Akhna Cicilia Deandra Maya Putri Dewi Lestari Pambudi Farah Larissa Aryanti Fariq Shiddiq Tasaufy Fithriyah Inda Nur Abida Fitria Nur Madia imam hanafi Inkarizki Swedianisa Amalia Khumrotun Nadlifah Ludwina Victoria Sielke Laurent Sopacuaperu Muhammad Haris Zidan Nabila Febrizia Putri Nadianto Nugroho Rizky Abadi Noerhayati Ika Putri Putri Wulan Septiani Setiawan Setiawan Shania Sukma Patrianegari Mulyono SLAMET SETIAWAN Widyastuti