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All Journal Buletin Ekonomi Fundamental Management Journal fundamental management journal
Carolina F. Sembiring
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : fundamental management journal

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The Influence Of Company Size, Liquidity, Profitability On The Issue Of Going Concern Audit Opinions On Mining Companies Listed On The Indonesia Stock Exchange Year 2017-2020 Situmorang, Humala; Carolina F. Sembiring; Emerald G. M Tobing
Fundamental Management Journal Vol. 7 No. 2 (2022): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:7 No.2 Oktober 2022
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v7i2.4272

Abstract

This study is a study that discusses the factors that influence the issuance of Going Concern Audit Opinions in mining organizations listed on the IDX from 2017-2020. The problem to be studied is the extent to which company size, liquidity and profitability affect the assessment of the business continuity review in the organization. This will be done for one semester, especially in the even semester of the 2021/2022 academic year. The research technique used is special multiple regression such as binary multiple regression using logistic, which is an analytical tool to test the effect of two or more independent variables on the dependent variable using quantitative and categorical data. The results of this study it was found that company size and profitability affect the going concern audit opinion, while liquidity does not affect the going concern audit opinion.Key words: Going Concern Audit Opinion, Company Size, Liquidity, Profitability
PENGARUH KOMUNIKASI PEMASARAN PRODUK MELALUI PENGGUNAAN BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING : (Studi Pada Konsumen Scarlett Whitening Mahasiswa FakuItas Ekonomi Dan Bisnis Universitas Kristen Indonesia) Sania Debora Panjaitan; Carolina F. Sembiring; Melinda Malau
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5276

Abstract

This research is motivated by the conditions of economic and commerciaI competition in Indonesia which are deveIoping very rapidIy every year. This study uses a quaIitative method that describes as weII as expIains the phenomena that occur from the object of research. The data used in this study incIudes primary data in the form of a questionnaire given to 10% of the totaI 400 students of the FacuIty of Economics and Business, Indonesian Christian University cIass of 2018-2021 as consumers and secondary data can be seen from website data. The variabIes tested in this study are the independent variabIes brand ambassador and brand image. The discussion starts from the visuaIization of the respondent's characteristic tabIe based on the status of the cIass. Both variabIes were anaIyzed using the T-Test and F-Test. Based on the resuIts of the T-test on the Brand Ambassador variabIe, the t-count vaIue for brand ambassador was 3.319 with a t-tabIe vaIue of 2,028 (t-count > t-tabIe). These resuIts expIain that the brand ambassador variabIe has a significant effect on the purchase decision variabIe (Ha), so the first hypothesis can be accepted. WhiIe the resuIts of the T-test on the brand image variabIe, the t-count vaIue is 2.979 with a t-tabIe vaIue of 2.028 (t-count > t-tabIe). These resuIts indicate that brand image has a significant effect on the purchase decision variabIe (Ha), so that the second hypothesis can be accepted. Based on the resuIts of the F test, the resuIts show that the F-count is 19.790 whiIe the F-tabIe is 2,87 (F-count > F-tabIe). These resuIts indicate that there is a significant infIuence between the independent variabIes brand ambassador and brand image on the dependent variabIe, nameIy purchase decision (Ha) is acceptabIe. The concIusion that can be drawn from the resuIts of the data anaIysis above, nameIy ScarIett Whitening stiII has to maintain its brand ambassador and stiII maintain the uniqueness of its packaging design, so that it aIways has the characteristics of other products. Keywords: ScarIett Whitening, Brand Ambassador, Brand Image
The Influence of Product Price and Service Quality on The Decision to Purchase Iron Steel at Pt Sinar Bangun Tata Semesta in West Jakarta jefri, Jefpri Parulian; Carolina F. Sembiring; Desideria Regina
Fundamental Management Journal Vol. 9 No. 1p (2024): ISSN:2540 -9816 EDISI PRINT, APRIL 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i1p.5800

Abstract

These studies aim to determining the effects of Products, Prices and Services Quality both simultaneously and simultaneously on Purchases Decision. The independent variable in these studies are Products Quality, Prices, and Services Quality, while dependent variable is Purchases Decision. These studies used a random sampling methods with a total samples of 35 respondent, especially DKI Jakarta. Methods of data analyst used SPSS software versions 25 The result of these studies proves that partially or simultaneously, product quality has a significancy effects on purchasing decisions, while prices have no significancy effects on purchasing decision, and service quality has a significancy effects on purchasing decision. Keywords: Product Quality, Price, Service Quality, Purchasing Decision
THE INFLUENCE OF PROFITABILITY, LEVERAGE, AND COMPANY SIZE ON COMPANY VALUE (Case Study of Food and Beverage Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2018-2021 Period) Lidiana Simanjuntak; Timbul Hamonangan Simanjuntak; Carolina F. Sembiring
Fundamental Management Journal Vol. 9 No. 2 (2024): ISSN:2540-9220 (Online) OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2.6292

Abstract

These studies aims to determine Effects of Pro fitabilities, Leveraged, and Companies Size on Companies Values (In Foods and Beverages Sub-Sector listed on Indonesian Stock Exchanges for periodic 2018 to 2021) both partial and simultaneously, samples in these studies were obtaining use purposive sampling techniques, so that 15 samples were obtaining with researched periodic 2018 to 2021. Data types use secondaries data, data analyst use classical assumption tested and hypothesis tested use panel data regresion analyst use Eviews 12 tool. researched model using in analyst is use chow tested and hausman tested with Random effects model method. results of these studies show that partial hypothetical calculation of Profitabilities variable has a significant effects on Companies Value. Laverage and Companies Size have no effects on Companies Value. and for simultaneous tested results obtaining F calculate > F table = 0.006646 < 0.05 means testeding Profitabilities (X1), Leveraged (X2) and Companies Size (X3) have a simultaneous effects on Companies Values (Y). From results of these studies, Coeficient of Determination (R2) with a values of 0.151482 means that 15.14% of disclosures are explaining by Profitabilities, Leveraged and Companies Size. Keywords: Profitability, Leverage and company Size
The Influence of Marketing Mix Strategies on the Investment Interest of InvestasiKu Application Users at Mega Capital Sekuritas Indah Valentin Silalahi; Carolina F. Sembiring
Fundamental Management Journal Vol. 9 No. 2p (2024): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2024
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v9i2p.6312

Abstract

InvestasiKu, a component of the CT Corp conglomerate operating under Mega Capital Sekuritas, has actively implemented a marketing mix strategy. Despite concerted efforts, InvestasiKu has not succeeded in establishing itself among the top 20 brokerage firms in Indonesia. Consequently, this research concentrates on users of the InvestasiKu application in the Central Jakarta region. The study was conducted quantitatively from November to December 2023. The target population comprises users of the InvestasiKu application in Central Jakarta, though the exact population size remains unknown. Employing purposive sampling, 96 respondents were chosen for the research sample, and data collection was carried out through Google Forms. Multiple regression served as the analytical tool. Subtest results indicate that the product variable (X1) significantly influences investment outcomes (Y), as evidenced by a significance value of 0.000, which is less than the specified margin of error of 0.05. Conversely, the location variable (X3) does not exert a significant influence on investment interest (Y), with a significance value of 0.174, surpassing the specified margin of error of 0.05. Simultaneous tests reveal a noteworthy collective impact of the product, price, location, and promotion variables on investment interest, with a significance value < 0.000, signifying statistical significance. In essence, these variables collectively wield a substantial influence on investment interest. Keywords: Marketing Mix, Product, Price, Place, Promotion, Investment Interest, InvestasiKu
Co-Authors Aron, Aron Jordan Lekhenila Debora Mastauli Purba Purba Desideria Regina Emerald G. M Tobing Emerald Tobing Ernawati Ritonga Fenny BNL. Tobing Indah Valentin Silalahi jefri, Jefpri Parulian Lidiana Simanjuntak Melinda Malau Robitha Anugrah Sania Debora Panjaitan Sautman Sinaga Situmorang, Humala Timbul Hamonangan Simanjuntak