Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal EDULITE: Journal of English Education, Literature and Culture
Rustono Farady Marta
Master’s Degree of Communication Science Department, Post-Graduate Studies, Universitas Bunda Mulia
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Exploration of Kejawen in "Visit Central Java" version of KukuBima Ener-G advertisement Rustono Farady Marta; Supina Supina; Erlina Fernando; William Yohanes; Ignatius Dwi Pulung Cahyanto
EduLite: Journal of English Education, Literature and Culture Vol 7, No 1 (2022): February 2022
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.7.1.160-176

Abstract

Developments in the era of globalization are in the world's spotlight, not only on differences in mindset but also on many aspects. One of them is the impact on the existence of culture in Indonesia. This fact drives companies in Indonesia to reintroduce Indonesian culture through advertising. An example is the Visit Central Java version of the KukuBima Ener-G advertisement explored in this study, intending to take an essential role in contributing to presenting local content that specifically raises the cultural side of Central Java. This study also aims at seeing the cultural values embedded in Javanese society, namely the Kejawen, which is implied in the KukuBima Ener-G advertisement. This study used a descriptive qualitative approach and data collection techniques using John Fiske's Semiotics Method to analyze more deeply the content of advertisements based on the Social Code Theory initiated by Edward T. Hall. This study explores deeper in terms of the strategy of cultural visual but still displays the brand image. The results of this study lead to the emergence of a number of Kejawen from the aspect of Low Context Culture and High Context Culture in each advertising scene.
Tidayu ethnic harmonization in semiotic review of face negotiations conflict styles Rustono Farady Marta; Merry Merry; Febryan Kurniawan; Herda Seftira; Mercedes Amanda
EduLite: Journal of English Education, Literature and Culture Vol 6, No 2 (2021): August 2021
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.664 KB) | DOI: 10.30659/e.6.2.369-382

Abstract

The various ethnic groups with distinctive characteristics of each culture in Indonesia have consequences for potential conflicts among them. Tidayu ethnicity is a complete reflection of the interwoven between the three dominant ethnicities in the West Kalimantan region, including: Tionghoa, Dayak, and Malay. This study aims to reveal the meaning of the various signs displayed by the style of inter-ethnic conflict in a video show entitled “Bhinneka Tunggal Ika” with a review of the face negotiation theory proposed by Stella Ting-Toomey. The Thomas Albert Sebeok's Six Sign Semiotics method is used to examine the audio-visual data. The results of the research show that there is a harmonization of signs of various styles of conflict between ethnic groups, so that it becomes a great strength for the Indonesian Nation and State in particular to increase its social solidarity.
Co-Authors Erlina Fernando Febryan Kurniawan Herda Seftira Ignatius Dwi Pulung Cahyanto Mercedes Amanda Merry Merry Supina, Supina William Yohanes