Tidayu ethnic harmonization in semiotic review of face negotiations conflict styles

Rustono Farady Marta (Master’s Degree of Communication Science Department, Post-Graduate Studies, Universitas Bunda Mulia)
Merry Merry (Master’s Degree of Communication Science Department, Post-Graduate Studies, Universitas Bunda Mulia)
Febryan Kurniawan (Master’s Degree of Communication Science Department, Post-Graduate Studies, Universitas Bunda Mulia)
Herda Seftira (Graduate School of Cinematic Contents, Dankook University, Republic of Korea)
Mercedes Amanda (Graduate School of Journalism and Communication, Huaqiao University, China)

EDULITE: Journal of English Education, Literature and Culture
Vol 6, No 2 (2021): August 2021

The various ethnic groups with distinctive characteristics of each culture in Indonesia have consequences for potential conflicts among them. Tidayu ethnicity is a complete reflection of the interwoven between the three dominant ethnicities in the West Kalimantan region, including: Tionghoa, Dayak, and Malay. This study aims to reveal the meaning of the various signs displayed by the style of inter-ethnic conflict in a video show entitled “Bhinneka Tunggal Ika” with a review of the face negotiation theory proposed by Stella Ting-Toomey. The Thomas Albert Sebeok's Six Sign Semiotics method is used to examine the audio-visual data. The results of the research show that there is a harmonization of signs of various styles of conflict between ethnic groups, so that it becomes a great strength for the Indonesian Nation and State in particular to increase its social solidarity.