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All Journal DERIVATIF Wikrama Parahita : Jurnal Pengabdian Masyarakat
La Diadhan Hukama
Fakultas Ekonomi Universitas YARSI
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH FAKULTAS EKONOMI UNIVERSITAS YARSI La Diadhan Hukama; Zainal Zawir Simon
Derivatif : Jurnal Manajemen Vol 12, No 1 (2018): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v12i1.262

Abstract

The purpose of this research is to examine the impact of service maketing mix on student’s decision toward university choice. The objectives were: to determine factors of service marketing mix that affect student’s decision making and which factors are significantly affected it. The samples were students of Economic Faculty of YARSI University.The results of the research showed that there is only three factors from service marketing mix that significantlyhave an influence on the students’ decision. Those three factors were product(sig = 0.000), promotin, (sig = 0.042) and physical evidence (sig = 0.001), while price and place do not influence on the students’ decision. Key words: marketing mix services, students’ decision.
Pemberdayaan Ibu-Ibu Rumah Tangga Melalui Pelatihan Kerajinan Makrame dalam Membuat Benda Fungsional Gantungan Pot La Diadhan Hukama; Zainal Zawir Simon; Verni Yuliaty Ismail; Efendy Zain
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2018)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v2i2.725

Abstract

This submission activity for society is aimed to give macrame handicraft coaching by making functional productlike vase pendulum from kur rope, nylon rope and the T-shirt yarn. Beside that, forraising the entrepreneurship soul for house wives RT. 08 RW. 05 Kelurahan Cempaka Baru, Central Jakarta.The submission activity method for society is using extracurricular lecture, demonstration, and question answer in making functional product like vase pendulum. This coaching held by lecturers from Management Study Programme Faculty of Economics YARSI University and supported by University students. This activity works with RT. 08 RW. 05 Kelurahan Cempaka Baru, Central Jakarta The result of the submission activity for society is coaching of functional things making like vase pendulum. The coaching runs well. The audience is able to do and make functional things well and they are very enthusiastic to join the coaching from the beginning to the end.
Co-Authors Efendy Zain, Efendy Verni Yuliaty Ismail Zainal Zawir Simon