Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Isamic Communication Journal Dinasti International Journal of Education Management and Social Science
Mustofa Hilmi
UIN Walisongo Semarang
Education Languange, Linguistic, Communication & Media Social Sciences

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Branding fashion muslim (studi analisis brand wearing klamby) Alifa Nur Fitri; Silvia Riskha Fabriar; Mustofa Hilmi
Islamic Communication Journal Vol 6, No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7872

Abstract

The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry.  Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.
The The Utilization of Social Media as an Information Platform for Hajj by the Ministry of Religious Affairs (A Descriptive Analysis of the Instagram Account @informasihaji) Aida Fathonah; Abdul Rozaq; Mustofa Hilmi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2945

Abstract

The increasing number of prospective Hajj and Umrah pilgrims each year impacts the information management system that must be communicated to the pilgrims. Effective and efficient dissemination of information is crucial in the organization of Hajj and Umrah, serving as a preventive measure against misinformation and requiring various information to be socialized to the public. This study analyzed the utilization of the social media platform Instagram as an information medium for Hajj by the Ministry of Religious Affairs through the account @informasihaji. We employed a descriptive qualitative method. The data collection techniques used documentation of information and posts on the @informasihaji Instagram account, encompassing images, videos, and captions. For the data analysis,the Miles and Huberman theory was used. The findings indicate that the @informasihaji account has successfully provided timely and easily understandable information through a variety of visual posts and collaborations with other accounts. However, some shortcomings remain, such as an unorganized feed layout and a lack of two-way interaction with followers. In the context of Media Richness Theory, this account reflects aspects like quick feedback and variety in cues, but there is still room for improvement in forming a more personal connection with its followers.
Co-Authors Abdul Rozaq Aida Fathonah Alifa Nur Fitri Silvia Riskha Fabriar