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All Journal Isamic Communication Journal Alhadharah: Jurnal Ilmu Dakwah Alhadharah: Jurnal Ilmu Dakwah
Mustofa Hilmi
UIN Walisongo Semarang
Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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Branding fashion muslim (studi analisis brand wearing klamby) Alifa Nur Fitri; Silvia Riskha Fabriar; Mustofa Hilmi
Islamic Communication Journal Vol 6, No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2021.6.1.7872

Abstract

The halal industry in Indonesia is undergoing development. This is supported by 87.17% of Indonesia's population are Muslims. One of the growing industries is the Muslim clothing industry.  Modest fashion, a term for fashion trends with a more polite and closed fashion concept. One of the famous Muslim fashions is Wearing Klamby. A local fashion brand from Yogyakarta whose collections have local content. This paper aims to see how Muslim fashion branding is used by Wearing Klamby. During of competition in the Muslim fashion business, branding is an important thing as a form of differentiation with other products, Brand can give life to a product. Branding Wearing Klamby as a product that loves the country is shown with the tagline " The Beauty Indonesia in your daily wear". WearingKlamby is one of the strong fashion products in its Branding. This paper uses a qualitative method with descriptive type with analytic using 7 principles of Fashion Branding according to Bruno Hasson. The data was obtained from social media and news. The results of this paper show that Klamby uses 7 principles of Fashion Branding Bruno Hasson in forming Muslim fashionbranding Wearing Klamby including creating a logo that Stands Out, Building Myths about Brands, Creating evocative Events, using celebrity endorsers, making members as living brand, and do it your way. The existence of the brand can form brand loyalty to consumers Wearing Klamby.
An Impactful University Based on Islamic Values (A Case Study of the Synergy between UIN Walisongo and BUMDes Lumintu) / Kampus Berdampak Berbasis Nilai Islam (Studi Kasus Sinergi UIN Walisongo dan BUMDes Lumintu) Alifa Nur Fitri; Amelia Rahmi; Mustofa Hilmi
Alhadharah: Jurnal Ilmu Dakwah Vol. 24 No. 1 (2025)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v24i1.16206

Abstract

The government initiated an impactful campus program, namely the role of campuses that not only produce graduates but also transform people's lives. One of them is through campus social responsibility based on Islamic values. This study aims to explore the contribution of universities in developing networks and digitizing BUMDes Lumintu in Blora Regency and at the same time carry out the role of preaching in society through Islamic values. This study uses a qualitative descriptive method with data collection techniques through observation and in-depth interviews with BUMDes managers, lecturers, students, and other stakeholders. Data were analyzed systematically to understand the role of campuses in village empowerment. The results of the study show that universities play an important role in strengthening networks through collaboration with the government and community. Despite challenges in infrastructure and community involvement, the synergy between academics, government, and the community in different ways, namely through taujih, irsyad and himayah has proven effective in supporting BUMDes development. The University Social Responsibility (USR) approach provides a relevant model for village empowerment, emphasizing the importance of active participation from all parties. Sustainable and collaborative programs are expected to be a catalyst for more independent and sustainable village development.
An Impactful University Based on Islamic Values (A Case Study of the Synergy between UIN Walisongo and BUMDes Lumintu) / Kampus Berdampak Berbasis Nilai Islam (Studi Kasus Sinergi UIN Walisongo dan BUMDes Lumintu) Alifa Nur Fitri; Amelia Rahmi; Mustofa Hilmi
Alhadharah: Jurnal Ilmu Dakwah Vol. 24 No. 1 (2025)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v24i1.16206

Abstract

The government initiated an impactful campus program, namely the role of campuses that not only produce graduates but also transform people's lives. One of them is through campus social responsibility based on Islamic values. This study aims to explore the contribution of universities in developing networks and digitizing BUMDes Lumintu in Blora Regency and at the same time carry out the role of preaching in society through Islamic values. This study uses a qualitative descriptive method with data collection techniques through observation and in-depth interviews with BUMDes managers, lecturers, students, and other stakeholders. Data were analyzed systematically to understand the role of campuses in village empowerment. The results of the study show that universities play an important role in strengthening networks through collaboration with the government and community. Despite challenges in infrastructure and community involvement, the synergy between academics, government, and the community in different ways, namely through taujih, irsyad and himayah has proven effective in supporting BUMDes development. The University Social Responsibility (USR) approach provides a relevant model for village empowerment, emphasizing the importance of active participation from all parties. Sustainable and collaborative programs are expected to be a catalyst for more independent and sustainable village development.
Co-Authors Alifa Nur Fitri Amelia Rahmi Silvia Riskha Fabriar