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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh ZONA: Jurnal Pengabdian Masyarakat
Fadhilla Maulida
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA DI KOTA BANDA ACEH Fadhilla Maulida
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 1, No 2 (2011)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v1i2.318

Abstract

 The purpose of  this study was to determine the effect of the promotion mix of Toyota car purchasing decisions in the city of Banda Aceh. Study sample were as many as 98 other communities in the city of Banda Aceh, which was taken by Ramdom sampling. The data was collected by distributing questionnaires. Further data analysis using statistical tools that multiple linear regression.The results showed that the advertising, sales promotion, personal selling and publicity positive influence on purchase decisions of Toyota cars in the city of Banda aceh.faktor the most dominant influence on purchasing decisions is a personal sales, sales promotion followed in second place. Based on the results whereas the t test (partial) indicates that a partial test of the four independent variables are variables advertising, sales promotion, personal selling and publicity significantly influence the purchasing decisions of Toyota Cars in Banda Aceh.             The conclusion that can be taken from this study is the variable advertising, sales promotion, publicity and personal pennjualan influence on purchasing decisions of Toyota cars in the city of Banda Aceh. The most significant variable is a private sale. Keywords : promotion mix, purchasing decisions, advertising, sales promotions, personal selling and publicity
Pemberdayaan Masyarakat Desa yang Berbudaya dalam Meningkatkan Pendidikan Menuju Kecamatan Sawang yang Unggul Zulfahmi, Junias; Agustira, Shinta; Hayati, Lisa; Munira, Dinda Sri; Zahara, Siti; Yunisa, Melissa Very; Maulida, Fadhilla; Yusnita, Ena; Gusniati, Uci; Farwili, Inda
ZONA: Jurnal Pengabdian Masyarakat Vol 1 No 2 (2024): ZONA: Jurnal Pengabdian Masyarakat
Publisher : Fanshur Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71153/zona.v1i2.61

Abstract

Kegiatan pengabdian pada masyarakat melalui program Kuliah Pengabdian Masyarakat (KPM) Pembelajaran Pemberdayaan Masyarakat bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat desa yang berbudaya dalam meningkatkan pendidikan menuju kecamatan sawang yang unggul. Kegiatan ini sejalan dengan tri dharma perguruan tinggi serta memberikan pengalaman belajar sekaligus bekerja kepada mahasiswa melalui kegiatan-kegiatan pemberdayaan masyarakat Gampong Simpang Tiga Kecamatan Sawang Kabupaten Aceh Selatan. Ditinjau dari letak giorafis desa tersebut, sehingga dapat dimanfaatkan sebagai potensi untuk mengembangkan dan memberikan pengetahuan baru kepada masyarakat di Gampong Simpang Tiga Kecamatan Sawang Kabupaten Aceh Selatan. Kelompok sasaran bersama Mahasiswa KPM didampingi oleh dosen pembimbing lapangan melaksanakan kegiatan KPM secara bersama-sama. Kegiatan pelatihan yang dilakukan adalah pelatihan mengajar mengaji di TPA. Hasil kegiatan pengabdian masyarakat melalui program KPM ialah adanya peningkatan minat anak-anak sekitar untuk hadir dan belajar bersama di TPA.
Co-Authors Agustira, Shinta Farwili, Inda Gusniati, Uci Hayati, Lisa Junias Zulfahmi, Junias Munira, Dinda Sri Siti Zahara Yunisa, Melissa Very Yusnita, Ena