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Maria D G Prathivi
Universitas Ciputra
Decision Sciences, Operations Research & Management

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Hybrid Strategy Study: The Role of Entrepreneurial Orientation and Total Quality Management in MSMEs Timotius FCW Sutrisno; Junko A Effendy; Maria D G Prathivi
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3057

Abstract

Entrepreneurial Orientation (EO) and Total Quality Management (TQM) are often referred to as antecedents of growth, competitive advantage and business performance by previous research. This research is the first investigation in a literature study that attempts to show the relationship between EO and TQM concepts on business performance. In this study, we use a multidimensional model on EO and TQM concepts and test a series of hypotheses related to business performance using student business data surveys in the MSMEs scale of Surabaya, East Java. It is expected that the results of this study can answer prepositional questions, whether the two strategies can help improve the performance of MSME-scale businesses in developing countries.https://doi.org/10.26905/jmdk.v7i2.3057
Co-Authors Febry, Timotius Junko Alessandro Effendy