Claim Missing Document
Check
Articles

Found 3 Documents
Search

E-Marketing Audit sebagai Tools Pengendalian Usaha pada UKM di Kota Malang Resanti Lestari; Rudy Wahyono; Aris Siswati
Jurnal Manajemen dan Kewirausahaan Vol 8, No 2 (2020): December 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i2.5097

Abstract

This study aims to: 1) design an information system related to marketing audits, especially marketing functions in the form of an E-Marketing Audit model design based on conceptual studies and empirical exploration, 2) develop a web-based information system, and 3) apply the E-Marketing Audit model for SMEs Malang City. This study uses a qualitative research methods. Qualitative research is conducted to define the need for marketing audits using depth in interviews to enrich the development of conceptual models and applicable systems.  While system development uses the waterfall SDLC model development method. This method is a sequential or sequential approach to the software life flow starting from analysis, design, coding, testing and implementation. The object of research is an SME in Malang City, observation activities are conducted on 20 SMEs in Malang City and depth interview is conducted with 3 SMEs who represent the characteristics needed in this research. This activity is aimed at elaborating on the need for the formation of a model as a basis for designing an applicable model of E-Marketing audit for SMEs in Malang. The results obtained are in the form of a web-based marketing audit system that is ready to be used by prospective users (SMEs). The resulting marketing audit system features recording product sales, recording of production costs and product price variations, recording sales channels (if an SME uses more than 1 distribution channel), auditing promotional activities by connecting the system to social media and measuring its impact. https://doi.org/10.26905/jmdk.v8i2.5097
MODEL SISTEM INFORMASI MANAJEMEN TERPADU UNTUK MENINGKATKAN MUTU LAYANAN PENDIDIKAN Anis Farida; Rudy Wahyono; Fajar Supanto
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 4, No 1 (2021): Volume 4 No 1 Maret 2021
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um027v4i12021p24

Abstract

Abstract: The purpose of this study is to describe the Integrated Management Information System Model, obstacles and strategies to overcome obstacles and to analyze their implementation in improving educational services in Vocational High Schools, Malang Regency. This study used a qualitative approach, data collection was carried out using interview, observation, and documentation techniques, the sampling method was purposive sampling, namely in three Vocational High Schools that had implemented an integrated management information system and research informants namely the principal, vice principal, head of governance business, teacher representatives and student representatives. The result of this research is an integrated management information system model in SMK Malang Regency using the Master-Web application which is implemented in the curriculum, student affairs, public relations, finance, workforce, and counseling sections. The information generated can be accessed by the principal and used as material for decision making to improve the quality of the school. The obstacles are some human resources who do not master IT, are not disciplined in inputting data, lack of care, lack of infrastructure, and weak system security. Keywords: Integrated management information system model; education services; SMK Abstrak: Tujuan penelitian ini adalah untuk mendeskripsikan Model Sistem Informasi Manajemen terpadu, hambatan dan strategi mengatasi hambatan serta menganalisis implementasinya dalam meningkatkan layanan pendidikan di Sekolah Menengah Kejuruan Kabupaten Malang. Penelitian ini menggunakan pendekatan kualitatif, pengumpulan data  dilakukan dengan menggunakan teknik wawancara, observasi, dan dokumentasi, metode pengambilan sampel dengan purposive sampling, yaitu di tiga SMK yang telah mengimplementasikan sistem informasi manajemen terpadu dan informan penelitian yaitu kepala sekolah, wakil kepala sekolah, kepala tata usaha, perwakilan guru dan perwakilan siswa. Hasil penelitian adalah Model sistem informasi manajemen terpadu di SMK Kabupaten Malang menggunakan aplikasi Master-Web yang diimplementasikan di bagian kurikulum, kesiswaan, hubungan masyarakat, keuangan,  ketenagaan, dan bimbingan konseling. Informasi yang dihasilkan dapat diakses oleh kepala sekolah dan digunakan sebagai bahan  pengambilan keputusan untuk meningkatkan mutu sekolah. Hambatannya adalah beberapa SDM yang tidak menguasai IT, tidak disiplin dalam menginput data, kurang peduli,  kurangnya sarana prasarana, dan lemahnya keamanan  sistem. Kata kunci: Model sistem informasi manajemen terpadu; layanan pendidikan; SMK
MODEL SISTEM INFORMASI MANAJEMEN TERPADU UNTUK MENINGKATKAN MUTU LAYANAN PENDIDIKAN Anis Farida; Rudy Wahyono; Fajar Supanto
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 4, No 1 (2021): Volume 4 No 1 Maret 2021
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um027v4i12021p24

Abstract

Abstract: The purpose of this study is to describe the Integrated Management Information System Model, obstacles and strategies to overcome obstacles and to analyze their implementation in improving educational services in Vocational High Schools, Malang Regency. This study used a qualitative approach, data collection was carried out using interview, observation, and documentation techniques, the sampling method was purposive sampling, namely in three Vocational High Schools that had implemented an integrated management information system and research informants namely the principal, vice principal, head of governance business, teacher representatives and student representatives. The result of this research is an integrated management information system model in SMK Malang Regency using the Master-Web application which is implemented in the curriculum, student affairs, public relations, finance, workforce, and counseling sections. The information generated can be accessed by the principal and used as material for decision making to improve the quality of the school. The obstacles are some human resources who do not master IT, are not disciplined in inputting data, lack of care, lack of infrastructure, and weak system security. Keywords: Integrated management information system model; education services; SMK Abstrak: Tujuan penelitian ini adalah untuk mendeskripsikan Model Sistem Informasi Manajemen terpadu, hambatan dan strategi mengatasi hambatan serta menganalisis implementasinya dalam meningkatkan layanan pendidikan di Sekolah Menengah Kejuruan Kabupaten Malang. Penelitian ini menggunakan pendekatan kualitatif, pengumpulan data  dilakukan dengan menggunakan teknik wawancara, observasi, dan dokumentasi, metode pengambilan sampel dengan purposive sampling, yaitu di tiga SMK yang telah mengimplementasikan sistem informasi manajemen terpadu dan informan penelitian yaitu kepala sekolah, wakil kepala sekolah, kepala tata usaha, perwakilan guru dan perwakilan siswa. Hasil penelitian adalah Model sistem informasi manajemen terpadu di SMK Kabupaten Malang menggunakan aplikasi Master-Web yang diimplementasikan di bagian kurikulum, kesiswaan, hubungan masyarakat, keuangan,  ketenagaan, dan bimbingan konseling. Informasi yang dihasilkan dapat diakses oleh kepala sekolah dan digunakan sebagai bahan  pengambilan keputusan untuk meningkatkan mutu sekolah. Hambatannya adalah beberapa SDM yang tidak menguasai IT, tidak disiplin dalam menginput data, kurang peduli,  kurangnya sarana prasarana, dan lemahnya keamanan  sistem. Kata kunci: Model sistem informasi manajemen terpadu; layanan pendidikan; SMK