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Aria Pramana
Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa
Decision Sciences, Operations Research & Management

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Membangun Kepercayaan Konsumen untuk Meningkatkan Intensi Pembelian Ida Bagus Nyoman Udayana; Aria Pramana
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3039

Abstract

The aim of this research is to examine how to build consumer trust to increase purchase intention in the case study of the SoWellShop online store through testing the effect of ability, benevolence of business and integrity  on customer trust and testing the effect of customer trust on purchase intention. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collected through questionnaires given to 100 respondents. The data  analysis uses regression.. The results show that: 1) ability, benevolence of business, and integrity have    a significant and positive effect on customer trust, 2) the customer trust has a significant and positive effect on the purchase intention variable.https://doi.org/10.26905/jmdk.v7i2.3039 
Co-Authors Ida Bagus Nyoman Udayana