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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research
Meitiana Meitiana
Palangkaraya University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Awareness and Perceived Quality on Consumer Loyalty with Brand Equity as an Intervening Variable: Study at Consumer Oppo Smartphone in Palangka Raya City Reza Raihansya; Meitiana Meitiana; Vivy Kristinae; Trecy E Anden
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.116

Abstract

Smartphone users in Indonesia are projected to reach 195.26 million by 2024. This has led to increased competition among smartphone vendors, causing each vendor to compete to either increase or maintain their market share. One of the most famous smartphone brands in Indonesia is Oppo, which ranks among the top 2 smartphones in Indonesia based on the top brand index. This research aims to gain a deeper understanding of smartphone marketing strategies in Indonesia and analyze several variables that show inconsistencies in the research results. This research employed a quantitative method with a sampling technique using the Lemeshow approach, resulting in a sample size of 100 respondents. The collected data was then processed using SmartPLS. The research results showed that brand awareness, perceived quality, and brand equity had a positive and significant influence on consumer loyality. Furthermore, in the mediation test, brand equity was able to mediate the influence between perceived quality and consumer loyality but failed to mediate the relationship between brand awareness and consumer loyality.
Capital Market Inclusion Improvement Strategies in Central Kalimantan Riru Apriandami Ngindra; Meitiana Meitiana; Fitria Husnatarina
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.434

Abstract

The capital market plays a crucial role in driving national economic development, including in the Central Kalimantan Province. However, the level of inclusion in this region remains relatively low, with only 5.19% of the productive-age population registered as investors. This study aims to identify the primary obstacles and propose strategic solutions to enhance capital market literacy and participation in Central Kalimantan. The research employs a library research method, focusing on the analysis of scholarly literature, secondary data, and official publications from relevant financial institutions. Through this approach, the study identifies three major barriers to inclusion: (1) the limited availability of Investment Galleries, particularly in educational institutions; (2) inadequate financial education access in remote and rural areas; and (3) a shortage of certified professionals within securities companies. To address these challenges, three strategic initiatives are proposed: (a) expanding the establishment of Investment Galleries in universities and schools without existing capital market partnerships; (b) implementing consistent financial literacy programs through both offline and online platforms, especially targeting remote regions; and (c) offering initial investment incentives to attract and engage new investors. These strategies are expected to improve financial awareness, broaden public participation, and support sustainable growth in capital market activities across Central Kalimantan, ultimately contributing to greater regional economic inclusion.
Pengaruh Persepsi Kualitas dan Kepercayaan Merek terhadap Loyalitas Merek pada Dapoer Lophita Kota Palangka Raya Febbianti, Lisa; Meitiana Meitiana; Meylinda Sukmani; Lelo Sintani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7147

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh persepsi kualitas dan kepercayaan merek terhadap loyalitas merek pada Dapoer Lophita di kota Palangka Raya. Latar belakang penelitian ini didasarkan pada pentingnya membangun dan mempertahankan loyalitas pelanggan dalam menghadapi persaingan bisnis bakery lokal. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 100 responden yang ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis dengan SmartPLS versi 4.0 untuk menguji hubungan antar variabel. Analisis meliputi pengujian outer model dengan validitas konvergen, validitas diskriminan, serta reliabilitas, dan pengujian inner model yang mencakup koefisien determinasi (R²), ukuran efek (F²), uji model fit serta pengujian hipotesis. Hasil penelitian memperlihatkan bahwa persepsi kualitas serta kepercayaan merek memiliki pengaruh positif dan signifikan terhadap loyalitas merek. Temuan ini menegaskan bahwa peningkatan kualitas produk dan penguatan kepercayaan merek menjadi faktor kunci dalam membangun loyalitas pelanggan.
Co-Authors Febbianti, Lisa Fitria Husnatarina Lelo Sintani Meylinda Sukmani Reza Raihansya Riru Apriandami Ngindra Trecy E Anden Vivy Kristinae