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All Journal Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Meitiana Meitiana
Palangkaraya University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Awareness and Perceived Quality on Consumer Loyalty with Brand Equity as an Intervening Variable: Study at Consumer Oppo Smartphone in Palangka Raya City Reza Raihansya; Meitiana Meitiana; Vivy Kristinae; Trecy E Anden
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.116

Abstract

Smartphone users in Indonesia are projected to reach 195.26 million by 2024. This has led to increased competition among smartphone vendors, causing each vendor to compete to either increase or maintain their market share. One of the most famous smartphone brands in Indonesia is Oppo, which ranks among the top 2 smartphones in Indonesia based on the top brand index. This research aims to gain a deeper understanding of smartphone marketing strategies in Indonesia and analyze several variables that show inconsistencies in the research results. This research employed a quantitative method with a sampling technique using the Lemeshow approach, resulting in a sample size of 100 respondents. The collected data was then processed using SmartPLS. The research results showed that brand awareness, perceived quality, and brand equity had a positive and significant influence on consumer loyality. Furthermore, in the mediation test, brand equity was able to mediate the influence between perceived quality and consumer loyality but failed to mediate the relationship between brand awareness and consumer loyality.
Pengaruh Visual Konten Influencer Terhadap Minat Beli Ulang Melalui Keputusan Pembelian Cindi Norawati Sirait; Meitiana Meitiana; Vivy Kristinae; Aprilita Aprilita
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8305

Abstract

This study analyzes the influence of influencer visual content on repurchase intention mediated by purchase decisions. A quantitative method was used, with data collected through online questionnaires and analyzed using SmartPLS 4.0. The results indicate that influencer visual content has a significant effect on repurchase intention through purchase decisions. This conclusion highlights the importance of visual content in influencing purchase decisions and increasing followers’ repurchase intention.
Capital Market Inclusion Improvement Strategies in Central Kalimantan Riru Apriandami Ngindra; Meitiana Meitiana; Fitria Husnatarina
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.434

Abstract

The capital market plays a crucial role in driving national economic development, including in the Central Kalimantan Province. However, the level of inclusion in this region remains relatively low, with only 5.19% of the productive-age population registered as investors. This study aims to identify the primary obstacles and propose strategic solutions to enhance capital market literacy and participation in Central Kalimantan. The research employs a library research method, focusing on the analysis of scholarly literature, secondary data, and official publications from relevant financial institutions. Through this approach, the study identifies three major barriers to inclusion: (1) the limited availability of Investment Galleries, particularly in educational institutions; (2) inadequate financial education access in remote and rural areas; and (3) a shortage of certified professionals within securities companies. To address these challenges, three strategic initiatives are proposed: (a) expanding the establishment of Investment Galleries in universities and schools without existing capital market partnerships; (b) implementing consistent financial literacy programs through both offline and online platforms, especially targeting remote regions; and (c) offering initial investment incentives to attract and engage new investors. These strategies are expected to improve financial awareness, broaden public participation, and support sustainable growth in capital market activities across Central Kalimantan, ultimately contributing to greater regional economic inclusion.
Pengaruh Kualitas Produk dan Marketing Mix Terhadap Keputusan Pembelian Baju Second Impor (Thrift) pada Missmi Shop di Kota Palangka Raya Adi Kusuma Werdana; Meitiana Meitiana; Gema Borneo Poetra; Ina Karuehni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8679

Abstract

This study examines the influence of product quality and marketing mix on purchasing decisions. Quantitative methods are used with data collection techniques through distributing questionnaires using Google Forms. Data analysis techniques use SPSS. The results of the study indicate that 1. Product Quality (X1) is proven to have a positive and significant influence on Purchasing Decisions (Y). 2. Marketing Mix (X2) also has a positive and significant influence on Purchasing Decisions (Y). 3. Simultaneously, Product Quality (X1) and Marketing Mix (X2) have a significant influence on Purchasing Decisions (Y).
Co-Authors Adi Kusuma Werdana Aprilita Aprilita Cindi Norawati Sirait Fitria Husnatarina Gema Borneo Poetra Ina Karuehni Reza Raihansya Riru Apriandami Ngindra Trecy E Anden Vivy Kristinae