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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research
Meitiana Meitiana
Palangkaraya University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Awareness and Perceived Quality on Consumer Loyalty with Brand Equity as an Intervening Variable: Study at Consumer Oppo Smartphone in Palangka Raya City Reza Raihansya; Meitiana Meitiana; Vivy Kristinae; Trecy E Anden
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.116

Abstract

Smartphone users in Indonesia are projected to reach 195.26 million by 2024. This has led to increased competition among smartphone vendors, causing each vendor to compete to either increase or maintain their market share. One of the most famous smartphone brands in Indonesia is Oppo, which ranks among the top 2 smartphones in Indonesia based on the top brand index. This research aims to gain a deeper understanding of smartphone marketing strategies in Indonesia and analyze several variables that show inconsistencies in the research results. This research employed a quantitative method with a sampling technique using the Lemeshow approach, resulting in a sample size of 100 respondents. The collected data was then processed using SmartPLS. The research results showed that brand awareness, perceived quality, and brand equity had a positive and significant influence on consumer loyality. Furthermore, in the mediation test, brand equity was able to mediate the influence between perceived quality and consumer loyality but failed to mediate the relationship between brand awareness and consumer loyality.
Capital Market Inclusion Improvement Strategies in Central Kalimantan Riru Apriandami Ngindra; Meitiana Meitiana; Fitria Husnatarina
International Journal of Economics and Management Research Vol. 3 No. 3 (2024): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i3.434

Abstract

The capital market plays a crucial role in driving national economic development, including in the Central Kalimantan Province. However, the level of inclusion in this region remains relatively low, with only 5.19% of the productive-age population registered as investors. This study aims to identify the primary obstacles and propose strategic solutions to enhance capital market literacy and participation in Central Kalimantan. The research employs a library research method, focusing on the analysis of scholarly literature, secondary data, and official publications from relevant financial institutions. Through this approach, the study identifies three major barriers to inclusion: (1) the limited availability of Investment Galleries, particularly in educational institutions; (2) inadequate financial education access in remote and rural areas; and (3) a shortage of certified professionals within securities companies. To address these challenges, three strategic initiatives are proposed: (a) expanding the establishment of Investment Galleries in universities and schools without existing capital market partnerships; (b) implementing consistent financial literacy programs through both offline and online platforms, especially targeting remote regions; and (c) offering initial investment incentives to attract and engage new investors. These strategies are expected to improve financial awareness, broaden public participation, and support sustainable growth in capital market activities across Central Kalimantan, ultimately contributing to greater regional economic inclusion.
ANALISIS PENGARUH STRATEGI PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UMKM BATIK BENANG BINTIK PARAMITA Gede Agus Adyatmika; Ferdinand MS; Vivy Kristinae; Meitiana Meitiana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7414

Abstract

UMKM batik sebagai bagian dari industri kreatif tidak sekadar bernilai budaya, tetapi juga mempunyai potensi ekonomi yang krusial. Akan tetapi, pelaku usaha menghadapi persaingan pasar yang kian ketat serta pergeseran perilaku konsumen pada era digital. Keadaan ini menuntut strategi komunikasi pemasaran yang adaptif guna melakukan peningkatan daya tarik produk serta mendukung keputusan pembelian. Pendekatan yang relevan ialah promotion mix yang mengintegrasikan bermacam aktivitas promosi sebagai media komunikasi antar pelaku usaha serta konsumen. Kajian ini ditujukan guna menganalisis dampak promotion mix yang meliputi advertising, sales promotion, personal selling, public relations, serta direct marketing kepada keputusan pembelian konsumen UMKM Batik Benang Bintik Paramita di Kota Palangka Raya. Pendekatan kuantitatif dengan desain asosiatif dipakai dalam kajian ini. Data didapati melalui kuesioner kepada 100 responden memakai teknik purposive sampling, yakni konsumen yang melakukan pembelian selama enam bulan terakhir. Analisis data dijalankan melalui Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) memakai SmartPLS 4.0. Hasil kajian menunjukkan bahwa tiap dimensi promotion mix menghasilkan pengaruh positif serta signifikan kepada keputusan pembelian, dengan advertising sebagai aspek paling dominan, diikuti oleh direct marketing, personal selling, sales promotion dan public relations. Nilai R-Square yakni 0,796 mengindikasikan kemampuan penjelasan model yang kuat. Temuan ini menegaskan peran promotion mix yang terintegrasi dan kontekstual dalam mendorong keputusan pembelian konsumen UMKM batik.
PENGARUH MEDIA SOSIAL TERHADAP NIAT KUNJUNG WISATAWAN DENGAN MEDIASI DAYA TARIK DESTINASI WISATA AIR HITAM KERENG BANGKIRAI Irwan Eka Putra; Meitiana Meitiana; Luluk Tri Harianie; Achmad Syamsudin
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7574

Abstract

Penelitian ini bertujuan menganalisis pengaruh media sosial terhadap niat kunjung wisatawan dengan daya tarik destinasi sebagai variabel mediasi pada Objek Wisata Air Hitam Kereng Bangkirai. Pendekatan yang digunakan adalah kuantitatif dengan desain explanatory. Data dikumpulkan melalui kuesioner kepada 150 responden yang merupakan pengguna aktif media sosial (Instagram dan TikTok) dan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa media sosial berpengaruh positif dan signifikan terhadap daya tarik destinasi serta niat kunjung wisatawan. Daya tarik destinasi juga terbukti berpengaruh positif dan signifikan terhadap niat kunjung. Selain itu, daya tarik destinasi berperan sebagai variabel mediasi yang memperkuat hubungan antara media sosial dan niat kunjung wisatawan. Implikasi penelitian ini menegaskan bahwa efektivitas promosi digital tidak hanya bergantung pada intensitas penggunaan media sosial, tetapi juga pada kemampuan konten dalam membangun persepsi daya tarik destinasi. Oleh karena itu, pengelola wisata perlu mengoptimalkan strategi pemasaran berbasis konten yang kreatif, informatif, dan menarik guna meningkatkan minat kunjung wisatawan.
Co-Authors Achmad Syamsudin Ferdinand MS Fitria Husnatarina Gede Agus Adyatmika Irwan Eka Putra Luluk Tri Harianie Reza Raihansya Riru Apriandami Ngindra Trecy E Anden Vivy Kristinae