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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Gudang Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vivy Kristinae
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI BISNIS DALAM MENINGKATKAN KINERJA BISNIS RUMAH MAKAN DI KALIMANTAN TENGAH Fiasco Darung; Vivy Kristinae
JUIMA : JURNAL ILMU MANAJEMEN Vol 11 No 2 (2021): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Management research is aimed at the restaurant business for survival by following the government regulations of the COVID-19 period and exploring knowledge in applying business change methods. The purpose of this research is to improve business performance in a pandemic by sharing knowledge to obtain product marketing information, building cooperation in activities that significantly improve business performance when the economy is weak. Quality products made hygienically with the best raw materials, processing, packaging and shipping have very positive business performance. Quantitative research methods with SPSS 23.0 from distributing questionnaires to 150 restaurant entrepreneurs in Central Kalimantan. The results showed the effect of sharing knowledge and 72.9% product quality on the performance of technology-based restaurant businesses during the pandemic. The implications of this study are aimed at restaurant operators in Central Kalimantan in particular and the restaurant business in other provinces in general, to utilize technology to build relationships in sharing information and maintaining customer confidence in quality products.
Sosialisai Strategi Optimalisasi Kinerja Pemasaran BUMDesa MHU Mart Melalui Integrasi Ekonomi Kreatif dan Pemasaran Digital Vivy Kristinae; Erwin Prasetya Toepak; Bambang Supriyono; Kembara Sopather
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juli
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i2.1641

Abstract

Badan Usaha Milik Desa (BUMDesa) merupakan instrumen vital dalam akselerasi ekonomi perdesaan, namun seringkali menghadapi tantangan dalam hal kapasitas pemasaran. Studi kasus pada BUMDesa MHU Mart di Kecamatan Mentaya Hilir Utara, Kotawaringin Timur, menunjukkan adanya keinginan untuk bertransformasi dari metode pemasaran yang sangat terbatas, hanya mengandalkan status WhatsApp, ke strategi yang lebih komprehensif dan berdaya saing. Ketergantungan pada metode pasif ini menghambat jangkauan pasar dan potensi pertumbuhan unit usaha minimarket yang dikelola. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengatasi kesenjangan tersebut dengan (1) meningkatkan pemahaman konseptual pengelola BUMDesa mengenai strategi pemasaran digital yang efektif, (2) memperkenalkan dan menanamkan prinsip-prinsip ekonomi kreatif sebagai fondasi untuk menciptakan keunggulan kompetitif, dan (3) memfasilitasi perumusan rencana aksi awal untuk implementasi. Metode yang digunakan adalah pendekatan kualitatif partisipatif melalui sosialisasi dan diskusi terfokus dengan para pegawai BUMDesa MHU Mart. Pendekatan ini dirancang untuk mendorong keterlibatan aktif, mengidentifikasi tantangan kontekstual, dan membangun rasa kepemilikan atas solusi yang dihasilkan. Luaran yang ditargetkan dari kegiatan ini adalah peningkatan literasi digital dan wawasan ekonomi kreatif para pengelola, yang terukur melalui analisis diskusi sebelum dan sesudah kegiatan. Hasilnya menunjukkan antusiasme tinggi dari para peserta, yang merasa program ini sangat bermanfaat dan membuka wawasan baru. Melalui kegiatan ini dapat disimpulkan bahwa model intervensi berbasis diskusi partisipatif efektif sebagai katalisator perubahan pola pikir dan pendorong adopsi awal inovasi pemasaran di tingkat BUMDesa.
The Social Servicescape Dimension in Enhancing Customer Trust Through Price Fairness at Starbucks Palangka Raya Putri, Ayu Anggelia Sabarina; Roby Sambung; Peridawaty, Peridawaty; Vivy Kristinae
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5937

Abstract

This study examines the role of the Social Servicescape in enhancing Customer Trust through perceptions of Price Fairness at Starbucks in Palangka Raya. With the coffee shop industry rapidly evolving, this research explores how social interactions among customers and employees affect customers views on price fairness and trust. Utilizing a descriptive quantitative approach, data was collected through questionnaires. The findings reveal that the social servicescape significantly influences customer trust both directly and indirectly via price fairness. This research provides valuable insights for coffee shop owners to develop effective marketing strategies that enhance customer experiences and foster loyalty.
The Impact of Live Streaming Commerce and Online Reviews on Impulsive Buying with E-Trust as an Intervening Variable for Somethinc Cosmetics Among Generation Z Siti Nurul Nazwa; Meitiana; Vivy Kristinae; Roby Sambung
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.115

Abstract

This study investigates the influence of live streaming commerce and online customer reviews on impulsive buying behavior, with e-trust as an intervening variable, focusing on Somethinc cosmetics among Generation Z consumers. Utilizing a quantitative approach, the research gathered data from 100 respondents selected through purposive sampling in Palangka Raya City. The Partial Least Square - Structural Equation Model (PLS-SEM) was employed to analyze the relationships between variables. The findings reveal that live streaming commerce has a significant positive effect on both e-trust and impulsive buying, emphasizing its role as an interactive and engaging marketing tool. Online customer reviews also positively impact e-trust and impulsive buying, albeit with a weaker effect. However, the mediating role of e-trust between these factors and impulsive buying is not statistically significant, suggesting that Generation Z consumers prioritize interactive and social aspects over trust in their purchasing decisions. This study provides valuable insights for marketers aiming to enhance impulsive buying through digital marketing strategies. Future research is encouraged to explore these relationships across various industries and demographics to broaden the understanding of impulsive buying behavior.
The Influence of Brand Awareness and Perceived Quality on Consumer Loyalty with Brand Equity as an Intervening Variable: Study at Consumer Oppo Smartphone in Palangka Raya City Reza Raihansya; Meitiana Meitiana; Vivy Kristinae; Trecy E Anden
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.116

Abstract

Smartphone users in Indonesia are projected to reach 195.26 million by 2024. This has led to increased competition among smartphone vendors, causing each vendor to compete to either increase or maintain their market share. One of the most famous smartphone brands in Indonesia is Oppo, which ranks among the top 2 smartphones in Indonesia based on the top brand index. This research aims to gain a deeper understanding of smartphone marketing strategies in Indonesia and analyze several variables that show inconsistencies in the research results. This research employed a quantitative method with a sampling technique using the Lemeshow approach, resulting in a sample size of 100 respondents. The collected data was then processed using SmartPLS. The research results showed that brand awareness, perceived quality, and brand equity had a positive and significant influence on consumer loyality. Furthermore, in the mediation test, brand equity was able to mediate the influence between perceived quality and consumer loyality but failed to mediate the relationship between brand awareness and consumer loyality.
Pengaruh Visual Konten Influencer Terhadap Minat Beli Ulang Melalui Keputusan Pembelian Cindi Norawati Sirait; Meitiana Meitiana; Vivy Kristinae; Aprilita Aprilita
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8305

Abstract

This study analyzes the influence of influencer visual content on repurchase intention mediated by purchase decisions. A quantitative method was used, with data collected through online questionnaires and analyzed using SmartPLS 4.0. The results indicate that influencer visual content has a significant effect on repurchase intention through purchase decisions. This conclusion highlights the importance of visual content in influencing purchase decisions and increasing followers’ repurchase intention.
Consumer Sensory Perception and Food Quality: Sensory Branding Trends Vivy Kristinae; Leiden, Bryan Ivano Gavrielo; Leiden, Jeany Felicia Audrea
Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis Vol. 2 No. 2 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/snimekb.v2i2.6999

Abstract

The COVID-19 pandemic in Indonesia has had a significant negative impact on the agricultural economy of the country's most populous province, Kalimantan Tengah. The implications of research have an impact on regional economic stability due to consumer-product quality and revenue sharing during pandemics. Method for doing a deskriptif analysis combined with a deskript analysis of 200 consumers in Tengah Kalimantan. Based on the results of an analysis using regressive SPSS 24.0, it was concluded that consumer perception management is crucial for improving product quality and increasing sales by at least 73%. Accordingly, the results of this study provide support and a positive impact on business operations in the field of consumer psychology in order to better understand business systems through the use of consumer psychology in Central Kalimantan-Indonesia.
Co-Authors Aprilita Aprilita Bambang Supriyono Cindi Norawati Sirait Erwin Prasetya Toepak Fiasco Darung Kembara Sopather Leiden, Bryan Ivano Gavrielo Leiden, Jeany Felicia Audrea Meitiana Meitiana Meitiana Peridawaty, Peridawaty Putri, Ayu Anggelia Sabarina Reza Raihansya Roby Sambung Siti Nurul Nazwa Trecy E Anden