Article Per Year (5 Year)
p-Index From 2021 - 2026
1.152
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Pada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ekonomi dan Bisnis Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Media Ekonomi International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Jurnal Pengabdian Pada Masyarakat
Lina Aryani
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Dompet Digital, Promosi Penjualan dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Indomaret (Studi Kasus pada Konsumen Indomaret di Jakarta Selatan) Pusporini Pusporini; Lina Aryani; Anggi Angga Resti
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1175

Abstract

This research is a research using quantitative methods with the aim of knowing the effect of digital wallets, sales promotions, and service quality on Indomaret consumer purchasing decisions. The population in this study are Indomaret consumers in South Jakarta with a sample of 100 consumers who have transacted at Indomaret using a digital wallet. Sampling method Probability sampling with Purposive Sampling. This study used a questionnaire to collect data and SmartPLS 4.0 software for data processing tools. The results of this study indicate that (1) Digital Wallet has a positive and significant effect with a path coefficient value of 0.427. (2) Sales promotion has a positive and significant effect with a path coefficient value of 0.448. (3) Service Quality has an effect and is not significant with a path coefficient of 0.046 on purchasing decisions. The contribution of digital wallets, sales promotions and service quality together to purchasing decisions is 78.3%, of which the remaining 21.7% is explained by other variables.
Co-Authors Anggi Angga Resti Desmintari Dewi Darmastuti Diana Triwardhani Irma Indriaryanti Hayuningrum Pusporini Pusporini Pusporini Pusporini Ratna Hindria Dyah Pitasari Suciati, Ranila Tati Handayani Yuliniar Yuliniar