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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Asriani Susiati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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ANTECEDENTS DARI BRAND EQUITY PADA HOTEL SANTIKA DI BSD TANGERANG Asriani Susiati
Jurnal Manajemen dan Pemasaran Jasa Vol. 6 (2013): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.117 KB) | DOI: 10.25105/jmpj.v6i0.514

Abstract

This study refers to previous studies, by kevin kam Fung So and Ceridwyn King (2009). The background of this research was to prove the management approaches that brand equity as the key assets for hotel industries and provide brand manger hotel to evaluate brand equity as an outcome brand strategies. The objectives of this research was : (a) the positive effect of company’s presented brand to brand awareness, (b) the positive effect of company’s presented brand to brand meaning, (c) the positive effect of external brand communications to brand awarenessm, (d) the positive effect of external brand communications to brand meaning, (e) the positive effect of customer experience with company to brand meaning, (f) the positive effect of brand awareness to brand equity, (g) the positive effect of brand meaning to brandequity. The design of this research applies a survey toward unit of analysis on the hotel and to interview the customers for testing hypothesis. Meanwhile the required data consist of six variables; company presented brand, external brand communications, customer experience with company, brand awareness, brand meaning, and brand equity. The aggregate numbers of customer being respondent of the study are 150. Data analysis used in this research wasconsists of Structural Equation Method by LISRELL 8.7 as software. The result of this research conclude that variable of company’s presented brand had effect to brand awareness, company’s presented brand had effect to brand meaning, external brand communications had effect to brand awareness, external brand communications had effect to brand meaning, customer experience with company had effect to brand meaning, brand mening had effect to brand equity, and brand awareness had effect to brand equity.Keywords : Brand equity, Hotels, Brand Awareness, Customer satisfaction
ANALISIS KOMPENSASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA CV GENCAR LAKSANA MANDIRI Fida Arumingtyas; Tekni Megaster; Asriani Susiati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1270

Abstract

The purpose of this study was to determine the effect of compensation and competency on employee performance either partially or simultaneously at CV Gencar Laksana Mandiri. This study uses an descriptive method with a quantitative approach. Sampling was 38 people. Data processing was assisted by SPSS software version 25. If it is projected based on multiple regression tests it shows that the higher the value of compensation (X1) and competency (X2) simultaneously at a certain value, then the performance value (Y) increases at certain value too. Simultaneously compensation and competence have a significant effect on employee performance at CV.Gencar Laksana Mandiri. Partially, compensation has a positive and significant effect on employee performance, while competence also has a positive and significant effect on employee performance at CV.Gencar Laksana Mandiri.
THE EFFECT OF DELAYS DUE TO FLIGHT OPERATION HANDLING AND ENGINEERING ON ON-TIME PERFORMANCE AT PT. WATER LAMPS AT SOEKARNO HATTA AIRPORT Amelia Trisavinaningdiah; Asriani Susiati; Ria Puspitasari; Suci Alumdalu; Robah Lagu Sitepu
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 4 (2025): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i4.592

Abstract

The purpose of this study is to determine the effect of delays that occur in the handling of flight operations on on-time performance, the effect of delays that occur in technical handling on on-time performance and the effect of delays due to flight operations and techniques on on-time performance on airlines PT. Pelita Air at Soekarno Hatta Airport. In this study, researchers used a quantitative approach with SPSS ver. 27. A sample size of 50 respondents was obtained. Instrument regression tests were carried out, apart from that, statistical tests were also carried out, which included simple regression tests, multiple regression tests, simple correlation tests, multiple correlation tests, and determination of the coefficient of determination. Hypothesis testing was also carried out which included partial tests (t tests) and simultaneous tests (F tests). The results showed that Flight Operation had a significant positive effect on On-time Performance, Engineering had a significant positive effect on On-time Performance. The results of the F test show that the F-count value is 131.516 > 3.2 with Sig. 0.000 < 0.05. This means that the independent variables together have a significant effect on the dependent variable.
Co-Authors Amelia Trisavinaningdiah Fida Arumingtyas Ria Puspitasari Robah Lagu Sitepu Suci Alumdalu Tekni Megaster