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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Jurnal Manajemen dan Pemasaran Jasa
La Ode Sugianto
Universitas Muhammadiyah Ponorogo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
PENGARUH KEPERCAYAAN, E-SERVICE QUALITY, DAN INFORMATION QUALITY TERHADAP KEPUTUSAN PEMBELIAN ONLINE Rizki Gagah Saputra; Adi Santoso; La Ode Sugianto
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 3 (2022): Bussman Journal | September - Desember 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i3.78

Abstract

Marketing management is the science of selecting target markets and reaching, and retaining them by creating, and delivering superior customer value, thereby creating purchasing decisions for consumers. The purpose of this study is to determine the effect of trust, E-Service Quality, and Information Quality on Online Purchase Decisions (Study of Tokopedia Application Users in Ponorogo). The sample is the consumer of the Tokopedia application in Ponorogo who makes a purchase using accidental sampling technique and a sample of 75 respondents. The analysis used in this study uses multiple linear regression analysis using the SPSS 22 program. This study resulted in a partial test (t) as follows: trust (X1) = 0.044, e-service quality (X2) = 0.000, and information quality (X3 ) = 0.002
Co-Authors Adi Santoso Alihayadi Alihayadi Ardiana, Titin Eka Chamidah, Siti Diana Pramudya Wardhani Iin Wijayanti Khusnatul Zulfa Rizki Gagah Saputra Titis Purwaningrum Umi Farida Yusuf Adam Hilman