Articles
<![CDATA[ANALISIS PENGARUH ROA, DER, PBV TERHADAP RETURN SAHAM PADA PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI 2012 - 2014 ]]>
<![CDATA[Pantawis, Setyo]]>;
<![CDATA[Rachmansyah, Yanuar]]>;
<![CDATA[Ermasari, Ika]]>
<![CDATA[ JURNAL ILMIAH KOMPUTERISASI AKUNTANSI Vol 9, No 1 (2016) ]]>
Publisher : <![CDATA[JURNAL ILMIAH KOMPUTERISASI AKUNTANSI ]]>
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<![CDATA[Penelitian ini didasarkan pada peningkatan aktivitas pasar modal yang menyebabkan theincreasing minatinvestor untuk berinvestasi di Indonesia. Pemilihan perusahaan sektor andbeverage makanan didasarkan olehkeuntungan dari makanan dan beveragesector perusahaan dibandingkan dengan sektor lain dan juga didasarkan padapertumbuhan perusahaan sektor minuman thefood dan yang terjadi pada tahun 2012.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Return on Asset (ROA), Debt to Equity Ratio(DER) dan Price to Book Value (PBV) pada stockreturns. Sampel dari penelitian ini adalah sepuluh perusahaan sektormakanan dan minuman listedon Bursa Efek pada periode 2012-2014.Analisis dilakukan dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwasecara simultan berpengaruh ROA, DER, dan PBV pada retrun saham dengan kontribusi sebesar 22,4%. Hasil ujihipotesis parsial membuktikan bahwa ROA tidak signifikan mempengaruhi return saham, sedangkan DER, dan PBVterbukti berpengaruh signifikan terhadap return saham.Kata kunci: Return on Asset, Debt to Equity Ratio, Price to Book Value, Kembali sepengendali, Effect]]>
<![CDATA[PENGARUH INTENSITAS PERENCANAAN STRATEGIK TERHADAP KINERJA PERUSAHAAN ]]>
<![CDATA[pantawis, setyo]]>
<![CDATA[ Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 3 (2003): Desember ]]>
Publisher : <![CDATA[Master of Management Diponegoro University ]]>
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DOI: 10.14710/jspi.v2i3.233 - 246
<![CDATA[Jntensitas perubahan  lingkungan bisnis seharusnya diadaptasikan kedalam sebuah perencanaan  strategik,  sehingga   intensitas perubahan  lingkungan  sepadan  dengan perubahan perencanaan  strategik.  Dengan  cara demikian,  kinerjaperusahaan/ finansial yang  optimal akan dapat diraih.  Berbagai penelitian pada  industri jasa menunjukkan bukti bahwa pengaruh  variabel lntensitas  Perencanaan  Strategik  (STRAPIN)  terhadap  Kinerja  Finansial  (FINPERF),  secara empiris belum menghasi/kan  kesimpulan yang konsisiten. Penelitian ini menghasilkan kesimpulan yang  mendukung  ·adanya  pengaruh  dari  perubahan  lingkungan  (khususnya  persaingan)  dan strategi pertumbuhan  terhadap intensitas perencanaan strategik, yang selanjutnya mempengaruhi kemampuan  untuk meraih kinerjafinansial yang optimal. ]]>
<![CDATA[Pengaruh Kualitas Produk dan Green Marketing Terhadap Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Produk Skincare di Kota Semarang ]]>
<![CDATA[Rahmi Yuliana]]>;
<![CDATA[Setyo Pantawis]]>
<![CDATA[ ECONBANK: Journal of Economics and Banking Vol 4 No 1 (2022): April ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng ]]>
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DOI: 10.35829/econbank.v4i1.164
<![CDATA[This study aims to determine the effect of product quality, green marketing on repeat purchases and intervening variables of consumer satisfaction. The population in this study are skincare consumers in the city of Semarang. Samples were taken as many as 100 respondents with accidental sampling method. The technique used in this research is Structural Equation Modeling (SEM) with Amos software. The results show that the effect of product quality has a positive and significant effect on consumer satisfaction, the positive and significant effect of green marketing on consumer satisfaction, the influence of consumer satisfaction has a positive and significant effect on repurchase, customer satisfaction mediates the effect of product quality on repurchase has a positive and significant effect. , customer satisfaction mediating the effect of green marking on repeat purchases proved to have a positive and significant effect.]]>
<![CDATA[Penyuluhan Pemanfaatan Media Sosial untuk Memperluas Jangkauan Pasar di Kampung Mayangsari Kelurahan Kalipancur Kota Semarang ]]>
<![CDATA[Taufiq Andre Setiyono]]>;
<![CDATA[Mekani Vestari]]>;
<![CDATA[Muhammad Yusuf]]>;
<![CDATA[Muliawan Hamdani]]>;
<![CDATA[Setyo Pantawis]]>
<![CDATA[ Abdimas Universal Vol. 3 No. 2 (2021): Oktober ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA) ]]>
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DOI: 10.36277/abdimasuniversal.v3i2.119
<![CDATA[Kampung Tematik is one of the innovations launched by the Government of Semarang City. Kampung Tematik are part of the sub-district that are undergoing repairs. Mayangsari Village, which is located in Kalipancur sub-district, Semarang City, is one of the kampung Tematik with superior products like of river tubbings and snacks. This community service aims to provide counseling on the use of social media to expand market reach in Mayangsari Village. The method used is by means of socialization to local residents. Through this counseling, it is hoped that the people of Mayangsari Village can promote local residents' production snacks as well as the beauty of river tubing and promote the Mayangsari Village area as one of the kampung Tematik in Semarang City. This devotion is carried out by socializing to public in Mayangsari Village, Kalipancur sub-district, Semarang City. The result is all entrepreneur expected to being able to expand market reach in Mayangsari Village, Kalipancur sub-district, Semarang City.]]>
<![CDATA[Determinants of Intention in Financial Literacy Buzzering (Study of Central Java Students) ]]>
<![CDATA[Hamdani, Muliawan]]>;
<![CDATA[Pantawis, Setyo]]>
<![CDATA[ Journal of Economic Education Vol 12 No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/jeec.v10i2.52215
<![CDATA[Financial literacy is related to individual well-being. Increasing financial literacy is needed to achieve prosperity. Financial literacy education as a way to increase financial literacy is required to utilize technology that can expand networks, including buzz marketing. This research aims to examine the influence of financial literacy, financial attitudes, subjective norms, trust in government and social media technology on the intention to carry out financial literacy buzzing. Analysis using regression shows that trust in the government and social media technology have a significant influence on financial literacy buzzering intentions. Increasing government programs and directing the use of social media technology can be taken to increase financial literacy buzzering intentions.]]>
<![CDATA[THE EFFECT OF INFORMATION QUALITY ON PURCHASE DECISIONS THROUGH BRAND AWARENESS ]]>
<![CDATA[Yuliana, Rahmi]]>;
<![CDATA[Pantawis, Setyo]]>
<![CDATA[ Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2023): October (2022) - March (2023) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/eksis.v17i2.1072
<![CDATA[This study aims to determine the effect of information quality on purchasing decisions for Ms.'s skincare products, mediated by brand awareness. This research uses a quantitative approach with the type of explanatory research. Respondents to this study were customers who had purchased skin care products more than twice in Semarang, with as many as 100 respondents using a judgmental sampling technique. Data analysis was performed using the Smart PLS analysis tool. The results showed that brand awareness has a positive and significant effect on purchase decisions, information quality has a positive and significant impact on purchase decisions, and brand awareness cannot mediate the influence of information quality on purchasing decisions.]]>
<![CDATA[Pengaruh Beban Kerja, Kompensasi Dan Motivasi Terhadap Turnover Intention Dengan Stres Kerja Sebagai Variabel Mediasi (Studi pada Perusahaan Leasing PT.X Cabang Pemalang Pos Comal) ]]>
<![CDATA[Oktafiani, Mutiara]]>;
<![CDATA[Pantawis, Setyo]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v12i2.416
<![CDATA[This research aims to analyze the influence of workload, compensation and motivation on turnover intention through work stress. The research sample was 64 employees of leasing company PT.X Pemalang Pos Comal Branch, using saturated sampling techniques. Saturated sampling is a sampling technique when all members of the population are used as samples. This sample is a form of probability sampling. Probability sampling is a sampling technique that does not give each element or member of the population the same chance or opportunity to be selected as a sample. This research uses saturated sampling because the population is 64 people, so all members of the population are used as the research sample. The research results show that workload has an insignificant negative effect on turnover intention. Compensation has a negative and significant effect on turnover intention. Motivation has a positive and significant effect on turnover intention. Workload has a positive and significant effect on work stress. Compensation has a positive and significant effect on work stress. Motivation has a positive and significant effect on work stress. Job stress has a positive and significant effect on turnover intention. Workload, compensation and motivation have a positive and significant effect on turnover intention which is mediated by work stress]]>
<![CDATA[Brand Ambassador, Korean Wave dan Brand Image dalam Pembentukan Brand Awareness Pada Produk Skincare Somethinc di Kota Semarang ]]>
<![CDATA[Murti, Rizki Adhitya]]>;
<![CDATA[Pantawis, Setyo]]>
<![CDATA[ EconBank: Journal of Economics and Banking Vol 5 No 2 (2023): Econbank ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng ]]>
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DOI: 10.35829/econbank.v5i2.342
<![CDATA[Building brand awareness is a marketing strategy that can lead consumers to develop preferences for brands and products. By utilizing Hallyu culture or the Korean Wave to improve the brand image of Somethinc products, it can have a positive influence on brand awareness as much as possible. This research aims to determine the influence of the Ambassador brand, Korean wave and brand image in forming brand awareness of Somethinc skincare products. The research sample used was 97 respondents with the criteria of having used Somehinc products in Semarang City. The sampling method uses a non-probability sampling approach with purposive sampling technique. Multiple regression analysis was used to analyze the data in this study. The research results show that brand ambassadors and brand image have a positive and significant effect on brand awareness. Meanwhile, the Korean Wave has no effect on brand awareness.]]>
<![CDATA[Peningkatan Daya Saing Ekonomi Desa dalam Mewujudkan Desa Unggul dan Inovatif ]]>
<![CDATA[Suryakusuma Kholid H]]>;
<![CDATA[Setyo Pantawis]]>;
<![CDATA[Rudi Suryo]]>;
<![CDATA[Khoirul Attiq]]>
<![CDATA[ JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Politeknik Piksi Ganesha Indonesia ]]>
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DOI: 10.37339/jurpikat.v6i2.2454
<![CDATA[Pengembangan ekonomi desa adalah upaya meningkatkan kesejahteraan dan taraf hidup masyarakat desa melalui pemanfaatan sumber daya lokal secara optimal. Upaya peningkatan daya saing ekonomi desa dalam mewujudkan desa yang unggul dan inovatif dengan sumber daya serta potensi yang dimiliki desa bandungan. Kegiatan pengabdian masyarakat ini dengan sasaran kelompok masyarakat ekonomi dan bisnis di wilayah desa bandungan. Metode pelaksanaan yang dilakukan dengan melalukan edukasi dan sosialisasi secara langsung kepada peserta melalui ceramah. Kegiatan ini bertujuan memberikan dukungan pengetahuan, pendampingan serta ide gagasan dalam upaya meningkatkan daya saing ekonomi desa dala kehidupan masyarakat bandungan. Hasil kegiatan pelatihan dan pendampingan kepada para peserta mampu memberikan inovasi program dan ide gagasan bagi pemerintahan desa bandungan dan masyarakat bandungan untuk mengembangkan pemberdayaan ekonomi secara optimal sehingga mampu mewujudkan desa yang inovatif dan unggul secara berkelanjutan di masa akan datang.]]>
<![CDATA[Kolaborasi Digital Dan Entrepreneurial Marketing Guna Peningkatan Daya Saing Dan Kinerja Bisnis UMKM Makanan Di Kota Semarang ]]>
<![CDATA[Ýanti Pujiastuti]]>;
<![CDATA[Pantawis, Setyo]]>
<![CDATA[ Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 03 (2025): JIEI : Vol. 11, No. 03, 2025 ]]>
Publisher : <![CDATA[ITB AAS INDONESIA Surakarta ]]>
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DOI: 10.29040/jiei.v11i03.17742
<![CDATA[The fundamental problems in efforts to develop MSME businesses is the low adoption of MSME technology. This has an impact on the competitiveness of MSME businesses becoming increasingly reduced and leading to a decline in business performance. This is contradictory where the development of IT should open up wide opportunities for MSMEs in developing their competitiveness as well as their business performance. However, MSMEs in general do not understand the existence of this very potential opportunity. In fact, the characteristics of MSME business excellence, have high flexibility to manage their business, considering that in general the resources owned by MSMEs are not too large and not complex.and research results. This study aims to test the collaboration of digital marketing and entrepreneurial marketing that can create marketing innovation. The implementation of digital and entrepreneurial marketing will increase consumer accessibility to obtain products, make it easier for consumers to make payments and access information and services provided. These various aspects will increase the value of MSME products, thereby creating persuasion for potential consumers and expanding market coverage. The research method is quantitative with the distribution of questionnaires to obtain primary data which is then analyzed using the PLS program. The population of food UMKM actors in Semarang City with a sample size using the Lemeshow formula using cluster sampling. The results of the study found the influence of entrepreneurial marketing and digital marketing on innovative marketing and subsequently improved marketing performance. The importance of integrating entrepreneurial marketing and digital marketing as a strategy to increase innovation in marketing and, ultimately, the company's marketing performance. Companies that are able to combine these two approaches will be better able to adapt to market changes and meet the evolving needs of customers]]>
