Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Iwan Setiawan
Institut Teknologi Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Marketing Strategy Formulation For Distributor-Based Company Using Digital Customer Journey Approach (Study Case: PT Barca Trios Chemindo) Naufal Afaf; Neneng Nurlaela Arief; Iwan Setiawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9074

Abstract

The research objectives is to identify critical touchpoint (s) of digital customer journey in PT BTC marketplace channel strategy, to discover the result of current PT BTC digital customer journey feedback, to give recommendation in digital marketing strategy to improve PT BTC digital customer journey, and to give supporting strategy to enhance PT. In this research, data collection methods will be using qualitative data from Primary Data and Secondary Data. This research found 5 critical touchpoints of digital customer journey in PT BTC marketplace channel strategy, like Awareness, Appeal, Ask, Act, Advocate. Current marketplace channel strategy is effective to catch new B2B customers but less effective to retain their consistency to buy via online transaction. From this finding research, the best suitable digital marketing strategy that fit to PT BTC customer journey is creating and establishing website and improving its system to become modify-website that enabled to e-commerce facilities. The supporting strategy to establishing website marketing strategy is purposing new company’s marketing division structure to delegate workload better, more effective and more efficient.
PROJECT MANAGEMENT FOCUSED ON STAKEHOLDER MANAGEMENT IN PERTAMINA’S BOYOLALI–PENGAPON PIPELINE PROJECT Iwan Setiawan; Gatot Yudoko
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.5080

Abstract

The Boyolali–Pengapon pipeline project is a national‐priority infrastructure initiative by PT Pertamina Patra Niaga. The project that seeks to improve Central Java’s fuel distribution faces stakeholder challenges that are intricate. From securing government approval, acquiring land, and managing relationship with the local communities, an effective stakeholder engagement framework is crucial to ensure the project stays on its schedule and budget. In accordance to that, this study analyzes the application of Pertamina’s stakeholder engagement in the Boyolali-Pengapon pipeline project. Data were gathered through semi-structured interviews with Pertamina project managers, government regulators, local community representatives, and the pipeline’s engineering partner, supplemented by analysis of project documents and reports. Thematic analysis was conducted using stakeholder mapping tools (the Stakeholder Salience Model and Power–Interest Grid) in line with PMI’s stakeholder engagement processes. The study’s objectives are to identify the project’s key stakeholders and their interests, assess the engagement practices used, document stakeholder-related issues, and evaluate how the stakeholder management approach affected the project’s schedule, cost, and community acceptance. The research finds suggest managing stakeholder proactively benefited the project result significant. Major delays were prevented through early engagement. Challenges of land acquisition and permit were also present, yet were not a hindrance for the project as they were addressed through negotiation and collaboration with local authorities. Consequently, the disruption avoided from legal disputes that might be costly and the small investments made in engagement helps the project to stay on budget. All in all, the case shows that large infrastucture projects needs a formal stakeholder engagement process to schedule compliance, keep cost controlled, and gain support from the local community.
Co-Authors Gatot Yudoko Naufal Afaf Neneng Nurlaela Arief