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All Journal Jurnal Studi Manajemen Organisasi Journal of Management and Business Review Jurnal Manajemen dan Bisnis Indonesia Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Mudiantono Mudiantono
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STUDI TENTANG EFEKTIVITAS IKLAN DAN EKUITAS MEREK UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN SABUN LUX DI JAWA TENGAH Mudiantono Mudiantono; Astrini Setyowirasti
Journal of Management and Business Review Vol 14, No 1 (2017)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v14i1.37

Abstract

Persaingan pasar barang konsumsi dewasa ini sangat ketat. Berbagai upaya telah dilakukan oleh perusahaan di dalam memasarkan produknya. Sabun LUX yang merupakan produk andalan bagi PT Unilever telah mengalami penurunan kinerja pemasarannya yang terlihat dari menurunnya Top Brand Index, Brand Share dan Top of Mind selama tiga tahun (2012-2014). Kalau keadaan ini terus berlangsung maka akan memperlemah posisi merek di pasar dan akan menurunkan kinerja perusahaan. Studi ini dilakukan untuk menganalisis pengaruh efektivitas iklan dan ekuitas merek (Brand Equity) terhadap keputusan pembelian dalam rangka meningkatkan kembali kinerja pemasarannya. Dengan menggunakan data dari 192 responden, delapan hipotesis diuji melalui analisis Structural Eqation Model (SEM).Hasil penelitian menunjukkan bahwa keputusan konsumen untuk membeli dipengaruhi oleh minat beli. Minat beli konsumen akan meningkat apabila iklan yang efektif dilakukan melalui peningkatan Ekuitas Merek. Iklan bisa efektif apabila mempunyai daya tarik yang tinggi. Oleh karena itu, perusahaan disarankan untuk bisa meningkatkan daya tarik iklannya sehingga iklan tersebut efektif. Dengan iklan yang efektif akan meningkatkan minat beli konsumen yang pada akhirnya akan meningkatkan keputusan pembelian. The competion in consumer goods in the market is now very tight. All efforts have been done by producers to win in the market. LUX is one brand of soap produced by PT Unilever. The marketing performance of LUX has been decreased in 2012-2014. It is indicated by the decrease of Top Brand Index, Brand Share and Top of Mind during that period. If this condition is continously happened then the position of LUX will be weakened in the market. This study aimed to analyze the influence of advertising effectiveness and brand equity to purchasing decision of LUX in Central Java in order to increase the marketing performance. By using data of 192 respondents, the eight hypothesis were tested. The Structural Equation Model (SEM) was applied.This study found that the decision of consumer to buy LUX is influenced by buying intention. Buying intention will increase when the effectiveness of advertising is done. The advertising will be effective if it is interesting. So, it is suggested that the producer of LUX must make the interesting advertisement when they want to increase the purchasing decision of consumers.
Factors Influencing Customer’s Repurchase Intention of Go-Jek in Semarang, Indonesia Mudiantono Mudiantono; Debrina Andhike
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 4 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.712 KB) | DOI: 10.31842/jurnal-inobis.v2i4.105

Abstract

The emergence of GO-JEK is the beginning of many similar businesses. People are smart enough to compare the benefits that each company offers. Customer dissatisfaction is one of the reasons why people stop using a company’s service. Thus, the company needs to be able to implement strategies in order to keep or increase customer interest in using services offered by GO-JEK. This study aims to analyze how to increase the customers’ intention to repurchase GO-JEK’s services. The method used in collecting data is purposive sampling. This study has 180 samples that were collected through questionnaires. Questionnaires were distributed to the respondents who have ever tried using GO-JEK’s services more than twice in Semarang, Indonesia. The data collected were processed using Structural Equation Modeling (SEM) through AMOS ver. 22.0 to test ten hypothesis. The results show that service quality has a positive and significant effect on brand image, trust, customer satisfaction, and repurchase intention. Price perception also has positive and significant effect on customer satisfaction and repurchase intention. Repurchase intention has also been positively and significantly affected by trust and customer satisfaction. While brand image has a positive but not significant effect on repurchase intention. The results also show that service quality through customer satisfaction has the most significant impact on repurchase intention. Thus, in order to increase repurchase intention, GO-JEK needs to increase service quality and customer satisfaction.
The Increase of Business to Consumers (B2C) E-Commerce in Semarang, Indonesia (A Case of Lazada.co.id) Mudiantono Mudiantono; Nadhissa Shadrina Zatalini
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 4 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.291 KB) | DOI: 10.31842/jurnal-inobis.v2i4.106

Abstract

The online shopping nowadays has represented a significant escalation. A lot of e-commerce types have emerged in line with the changing of the way people shop from market place to market space. Lazada.co.id is one of e-commerce sites founded by Germany’s Rocket Internet, that now has become one of the most popular e-commerce sites in Indonesia. But, the popularity of Lazada.co.id should be reviewed due to the decrease of marketing performance during 2015-2016. It can also be seen from the decrease in the brand share of e-commerce Business to Consumer (B2C) values. The decrease of marketing performance is able to weaken Lazada.co.id site. This research is conducted to analyze factors that affect trust, buying interest, and transaction security in order to increase consumer buying decision of Lazada.co.id site in Semarang. By using data from 200 respondents who have made a purchase in Lazada.co.id throughout 2016, nine hypotheses are proposed through Structural Equation Model (SEM) analysis. The result of this research has shown that purchase decision is affected by trust. Consumer trust increases if the quality of product information given by the website is considerably good. Thus, it will form a consumer trust.
Upaya Meningkatkan Kinerja Penjualan Coffee Shop Melalui Analisis Variabel Store Atmosphere, Citra Merek, Preferensi Merek Coffee Shop di Media Sosial dan Promosi (Temuan pada J.Co Paragon Mall, Semarang) Mudiantono Mudiantono; Lea Handayani Sudarmono; Kholidin Kholidin
Jurnal Manajemen dan Bisnis Indonesia Vol 2 No 3 (2015): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2015
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v2i3.64

Abstract

Bersantai di Coffee Shop saat ini menjadi gaya hidup bagi masyarakat Indonesia. Coffee Shop banyak bermunculan. J.CO sebagai salah satu Coffee Shop saat ini telah mengalami sedikit ketinggalan dibandingkan dengan para pesaingnya. Studi ini bertujuan untuk mencari cara meningkatkan kinerja penjualannya melalui peningkatan keputusan pembelian konsumen dengan menganalisis variabel-variabel yang menentukannya seperti suasana toko (Store Atmosphere), Citra Merek, Preferensi Merek di Sosial Media dan Promosi. Dari variabel-variabel yang ada ini 8 hipotesis diformulasikan. Dengan menggunakan data dari 200 responden, data diolah dengan menggunakan AMOS 22.0 melalui Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa variabel yang paling besar berpengaruh terhadap Keputusan Pembelian konsumen adalah Preferensi Merek di Media Sosial. Variabel ini akan bisa meningkat apabila Store Atmosphere meningkat juga. Kata Kunci : Store Atmosphere, Citra Merek, Preferensi Merek di Media Sosial, Promosi,Keputusan Pembelian
PENGARUH NILAI PELANGGAN YANG DITAWARKAN SEKOLAH UNGGULAN NURUL ISLAMI SEMARANG TERHADAP KEPUASAN SISWA Bagus Yunianto Wibowo; Mudiantono Mudiantono
JURNAL STUDI MANAJEMEN ORGANISASI Vol 11, No 1 (2014)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.64 KB) | DOI: 10.14710/jsmo.v11i1.13156

Abstract

The research has the efforts of junior high school, high school and vocational school inUnggulan Nurul Islami (Nuris) Semarang, to become the institution that not only deliverswhat the needs of the students, but is also able to offer values that can satisfy the students.This research identified at least 4 (four) the troubles in this research besides found theproblem in service quality, human resources quality, and location of Unggulan NurulIslami Semarang. The research also get a referral earlier research that deserves to beresearched further in an upcoming research. Therefore, the formulation of the problem inthe research is how to increase student satisfaction in accordance with the expectationsof the school through the value of the customer. This research also formulate models and4 (four) research hypothesis.This research uses a sample of 100 students in junior high school, high school andvocational school Nuris Semarang. In this research using of intervening models (multipleregression analysis) and survey methods with questionnaires. Primary Data is requiredand tested is the quality of human resources, the quality of the education service,location, customer value offered and satisfaction of students.The results of this research demonstrating that the model and the four (4) hypothesisreceived significantly. And the research found that the quality of human resources (HR) isthe most dominant variables that affect student satisfaction through customer value.Therefore, it can be concluded to improve the quality of human resources at the juniorhigh school, high school and vocational school became the main determinant in studentsatisfaction through customer value at Unggulan Nurul Islami Semarang.Keywords: Human Resources Quality, Service Quality Education, Location, CustomerValue Offered, and Student Satisfaction
ANALISIS FAKTOR-FAKTOR ORIENTASI PASAR YANG MEMPENGARUHI KUALITAS LAYANAN DAN RELEVANSINYA TERHADAP KINERJA PERUSAHAAN Nur Pribadiyanto; Mudiantono Mudiantono; Utami Tri S.
JURNAL STUDI MANAJEMEN ORGANISASI Vol 1, No 2 (2004)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.274 KB) | DOI: 10.14710/jsmo.v1i2.4174

Abstract

ABSTRAKSI Tujuan utama dari penelitian ini adalah untuk menganalisis peranan kualitas perencanaan pemasaran dan sistem organisasi yang berpengaruh terhadap orientasi pasar, menganalisis pengaruh orientasi pasar terhadap kualitas layanan, dan menganalisis pengaruh kualitas layanan terhadap kinerja perusahaan. Oleh karena itu model penelitian yang dikembangkan dalam penelitian ini terdiri dari lima variabel, yaitu : peranan kualitas perencanaan pemasaran, sistem organisasi, orientasi pasar, kualitas layanan, dan kinerja perusahaan. Analisis data terhadap 115 responden, karyawan level supervisor di lingkungan PT. ( Persero ) Pelabuhan Indonesia III Cabang Wilayah Jawa Tengah (Tanjung Emas, Terminal Petikemas Semarang, Pelabuhan Tegal, dan Pelabuhan Tanjung Intan Cilacap ) diuji dengan alat analisis Structural Equation Modelling (SEM) dalam program AMOS 4.01. Hasil analisis data menunjukan bahwa semua hipotesis dalam penelitian ini dapat dibuktikan. Hasil analisis data menunjukan bahwa kualitas perencanaan pemasaran dan sistem organisasi berpengaruh secara signifikan terhadap orientasi pasar. Hasil analisis data juga menunjukan bahwa orientasi pasar berpengaruh positif terhadap kualitas layanan. Penelitian ini juga memperlihatkan bahwa kualitas layanan berpengaruh positif terhadap kinerja perusahaan. Penelitian ini menghubungkan hasil penelitian dengan implikasi teoritis dan implikasi manajerial. Keterbatasan dan agenda penelitian mendatang dijadikan acuan bagi para peneliti selanjutnya di waktu yang akan datang.   Kata Kunci :perencanaan pemasaran; sistem organisasi; orientasi pasar
Co-Authors Astrini Setyowirasti Bagus Yunianto Wibowo Debrina Andhike Kholidin Kholidin Lea Handayani Sudarmono Nadhissa Shadrina Zatalini Nur Pribadiyanto Utami Tri S.