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All Journal FKIP e-PROCEEDING Jurnal Mirai Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Nusantara Hasana Journal
Dimas Imaniar
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Social Sciences Other

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
STRATEGI PENGEMBANGAN DAN BAURAN PEMASARAN POTENSI KOMODITAS KOPI DALAM RANGKA PENGUATAN PASAR PRODUK PERTANIAN SECARA INTEGRATIF DENGAN SEKTOR PARIWISATA DI KABUPATEN BANYUWANGI Dimas Imaniar; Andhika Wahyudiono
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.213 KB) | DOI: 10.30871/jaba.v2i2.1120

Abstract

The one of commodities that contribute economies in agricultural sector, has an integrated competitiveness and agribusiness that can improve the welfare of the famers is coffee. This research aims to find out; Formulating development strategy on coffee commodities in order to strengthen agricultural product market in integrative with tourism sector in Banyuwangi Regency. The research area is determined purposively, that is in Banyuwangi Regency. This research uses descriptive and analytic method. Sampling method is conducted purposively (purposive sampling). This research is analyzed using Location Quotient, Marketing Mix and Force Field Analysis tools. The research results show that by formulation of strategy model of development of coffee commodities in order to strengthen agricultural product market in integrative with tourism sector in Banyuwangi Regency which can be used on of the government policy and provide better life expectancy of coffee farmers.
Co-Authors Ady Mulyo Wijoyo Ainul Yaqin Andhika Wahyudiono Herwin Kurmadi M. Alfin Ardhani Romy Ardiyanto Safrieta Jatu Permatasari Wisnu Ardytia