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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
PENGARUH PEMAKAIAN ENDORSER DALAM IKLAN TELEVISI MELALUI KEPRIBADIAN MEREK DAN IMPLIKASINYA TERHADAP CITRA MEREK Aula, Maulida; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 7, No 3 (2008): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2261.029 KB) | DOI: 10.14710/jspi.v7i3.273-298

Abstract

Penelitian ini mencoba  untuk menganalisis  variabel-variabel  yang  berkaitan  dengan  brand Personality. Variabel yang mendukung  penelitian ini diambil dari beberapa jurnal yaitu Roobina,1991; Sri, 2007; David Aaker,  1996; Ouwerssloot dan Tudorica, 2001; Rajagopal,  2005; Magnini et al  2008. Hasil penelitian  diharapkan  dapat menjawab  rumusan  masalah  dalam penelitian ini yaitu apa faktor-faktor yang mempengaruhi peningkatan Brand Personality terhadap brand image. Teknik pengambilan sampel   dalam  penelitian  ini dilakukan  dengan  cara  metode purposive sampling. Cara ini diambil dengan teknik pengambilan sampel dengan berdasarkan pertimbangan tertentu,dimana  sampel dipilih  dengan syarat-syarat yang dipandang  memiliki ci-ciri esensial  yang relevan dengan  penelitian  kriteria Goodness  of Fit yaitu  chi  square=169,574; probability=  0, 108;  GFI = 0,874; AGF1 = 0,838;  CFI=  0,986;  TLI=  0,984;  RMSEA= 0,035;  CMIN/DF =  1, 146.  Berdasarkan  hasiI analisis data  dapat disimpulkan  bahwa model tersebut dapat diterima. 
PENGARUH PEMAKAIAN ENDORSER DALAM IKLAN TELEVISI MELALUI KEPRIBADIAN MEREK DAN IMPLIKASINYA TERHADAP CITRA MEREK TOLAK ANGIN (Studi Kasus pada Remaja di Kota Semarang) Aula, Maulida; Mudiantono, Mudiantono; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 8, No 1 (2009): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.293 KB) | DOI: 10.14710/jspi.v8i1.56-79

Abstract

Nowadays, sense of competition in the marketing world is tight enough and encourage producers to compete in communicating their product that they offer in the best way. Using endoser consider as one of effective way in communicating products. That is why the compatibility of endorser and product is a crucial thing. This raise question, “How Attractiveness, Trusworthiness in Endorser Personality become the crucial thing in transforming process of meaning Brand Personality to increase Brand Image later? As in various theories and journals and whether those thing become a case in Tolak angin advertisement will be discuss in this research.The Model of this studies indicate the existence of 3 (three) hypothetical. The hhypothetical are the Attractiveness have a positive influence on Brand Personality (hypothetical 1), Trustworthiness have a positive influence on Brand Personality (hypothetical 2) and Brand Personality have a positive influence on Brand Image (hypothetical 3).Sampling technique in this research carried out by purposive sampling method. This was taken with a sampling technique based on the specific considerations, which the sample is selected with the requirements that have deemed essential features that are relevant to the research. The number ofrespondents as the sample is determined in this research is 120 of teenager in Semarang City.Technical analysis is used to analyze and interpreted the data in this research is the engineeringStructural Equation Model (SEM) of the software Amos 4 and Amos 16. The process of analysis of research carried out on data obtained from 120 respondents. Results of data analysis will be causalityexplain the relationship between variables that are developed in this research model. The proposedmodel can be accepted after the assumptions have been met and that is normality standardized Residual Covariance <1.96. While the value Determinant of Covariance Matrix 72,486.Eksogen measurement model and endogen was tested by using analysis confirmatory.Measurement model is further analyzed with Structural Equation Model (SEM) to test the modelcausalities relationship between the variables that affect and be affected by Attractiveness,Trustworthiness, Brand Personality, and Brand Image meet the Goodness of Fit chi square =169,574;probability = 0,108; GFI = 0,874; AGFI = 0,838; CFI = 0,986; TLI = 0,984; RMSEA = 0,035; CMIN/DF =1,146. Based on the results of data analysis can be concluded that the model can be accepted.
ANALISIS PENGARUH SEGMENTASI PASAR, PERIKLANAN, EKUITAS MEREK, DAN KEUNGGULAN KOMPETITIF TERHADAP KINERJA PEMASARAN (Studi Empiris Pada lndustri Rokok Kretek Di Provinsi JawaTengah) Purnomo, Bambang Agus; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 4, No 2 (2005): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1572.813 KB) | DOI: 10.14710/jspi.v4i2.173-192

Abstract

Upaya meningkatkan kinerja pemasaran dapat secara optimal dicapai apabila perusahaan memiliki keunggu/an bersaing. Untuk memperoleh keunggulan bersaing, perusahaan membutuhkan pengetahuan mengenai segmentasi pasar, periklanan dan ekuitas merek. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh segmentasi pasar. periklanan. ekuitas merek dan keunggulan kompetitif terhadap kinerja pemasaran. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Berdasarkan hasil penelitian, dari keempat variabel yaitu segmentasi pasar, periklanan, ekuitas merek, dan keunggulan kompetitif dalam penelitian ini secara signifikan berpengaruh meningkatkan kinerja pemasaran. Dengan demikian hasil penelitian ini telah menunjukan bahwa variabel-variabel tersebut perlu lebih diperhatikan oleh pihak manajemen di perusahaan rokok kretek yang meliputi: (1) usaha untuk melakukan segmentasi pasar yang terarah, (2) usaha memperkuat periklanan, (3) usaha untuk membangun ekuitas merek, (4) usaha untuk memperkuat keunggulan kompetitif dan (5) usaha untuk meningkatkan kinerja pemasaran.
ANALISIS PENGARUH KREATIVITAS DISPLAY, DAN PROMOSI STORE AID TERHADAP CUSTOMER DELIGHT DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN Studi pada Aneka Jaya Perum Sambiroto Semarang Dora, sylvia Terra; Sugiarto, Sugiarto; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.604 KB) | DOI: 10.14710/jspi.v15i3.181-192

Abstract

The purpose of this research is to test the influences of display creativity and store promotional aid on customer delight to improve purchasing decisions. Using these variables, the usage of these variables are able to solve the arising problem in the branch of Aneka Jaya departement store Semarang city.The samples size of this research is 114 buyer of Aneka Jaya Departement store Semarang. Using the Structural Equation Modelling (SEM), the result shows that the display creativity and store promotional aid have influence on customer delight in order to improve purchasing decisions.The effect of display creativity on customer delight are significant; the effect of store promotional aid on customer delight are significant; The effect of display creativity on purchasing decisions are significant; the effect of store promotional aid on purchasing decisions are significant; and the effect of customer delight on purhasing decisions are significant.
STUDY TENTANG KEPUASAN PELANGGAN DAN MINAT MEMBELI ULANG Ma'mun, Muhammad; Widiyanto, Ibnu; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.542 KB) | DOI: 10.14710/jspi.v13i3.259-277

Abstract

The purpose of this research was to test the influences of employee hospitality, SPBU image,complete fascility toward customer satisfaction to increase rebuying intention. The usage ofthese variables was able to solve the arising problem within SPBU Alvia Brother’s SampangMadura.The samples of this research consisted of a hundred customers on SPBU Alvia Brother’sSampang Madura. The analysis technique used here is multiple regression with the leastsquare difference and hypothesis test using t-statistic to examine partial regression coefficientand f-statistic to examine the mean of mutual effect with level of significance 5%. In addition,classical assumption was also performed including normality test, multicolinearity test, andheteroscedasticity test.The result of the analysis showed that employee hospitality, SPBU image, complete fascilityan positive influence, which is significant to customer satisfaction and rebuying intention. Theempirical result indicated that to increase rebuying intention of SPBU Alvia Brothers SampangMadura, management need to pay attention on factors like employee hospitality, SPBU image,and complete fascility, because that is the factors that effect high or low level of rebuyingintention.
Co-Authors Adisti, Prita Afif Raihan Andika Putra, Afif Raihan Angela Faraditta Angela Faraditta Anisa Sa’diyah, Melia Astrini Setyowirasti, Astrini Aula, Maulida Bayu Agung Wibowo, Bayu Agung Brian Permana Putra, Brian Permana Cynthia Dastiana Dastiana, Cynthia Dastiana Danang Kurniawan, Danang Danar Satrya, Danar Dimas Adhi Kusumo, Dimas Adhi Dina Rochmanasari, Dina Dora, sylvia Terra Fahmi, Alif Khaidir Ali Fahmi Fajar Fauzan, Fajar Galih Putro Aji, Galih Putro Harry Soesanto Hasanah, Emy Yatul Ibnu Widiyanto Ida Tri Mulyaniida, Ida Tri Ismail Wahyudi Putro, Ismail Wahyudi Itsna Ainin Nia, Itsna Ainin Kharis Mugiono Kholidin Kholidin, Kholidin Komala, Arine Magna Kurniawan, Erick Bagas Lea Handayani Sudarmono, Lea Handayani Ligya Amanda, Ligya Ma'mun, Muhammad Melia Anisa Sa’diyah Muftiasa, Iqbal Muhammad Said Jundi, Muhammad Said Nanda Atsatalada Novya Kurnianing Putri, Novya Kurnianing Nugroho, Wildan Aryo Nur Wulandari Nuraini, Ikka Septya Panji Permana, Panji Permata, Fanindia Purnomo, Bambang Agus Randy Mahendra Putra, Randy Mahendra Rizky Bionie Belamapa, Rizky Bionie Septiyo Aji Nugroho Shinta Pamudyaning Rizki, Shinta Pamudyaning Simarmata, Ester Hilery Sitanggang, Suci A Y Sugiarto S Tatang, Marko Tomi Kurniawan Vitadiani, Ratna Warahma, Rizki Wicaksono, Panji Usmar Yeni Haerani, Yeni Zatalini, Nadhissa Shadrina