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PENGARUH EFEKTIVITAS IKLAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI SAMPO PANTENE (Studi pada Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro) Haerani, Yeni; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Pantene is a famous brand shampoo of   PT. Protect Gamble. Pantene is the market leader of category shampoo during the past four years. However, Pantene shampoo decreased brand value, which means a decline in the performance of the brand. It is characterized by the decrease TOM Brand, TOM Advertising and Brand Share. Pantene as a market leader need to be careful because it can lower the buying interest Pantene shampoo.This study aims to determine the effect of the effectiveness of advertising on brand image as well as its impact on buying interest Pantene shampoo. This study uses five variables: the celebrity endorser, the appeal of advertising, advertising effectiveness, brand image and purchase interest. Research hypothesis testing using the data of 200 respondents.The analysis technique used in this research is Structural Equation Model (SEM) of 21.0 AMOS program.Research shows that in order to increase interest in buying Pantene shampoo can through 4 process. However, the most influential of the increased interest in buying shampoo Pantene is the appeal of advertising that influence the effectiveness of advertising as a determinant of success in increasing buying interest.
Penerapan Asas Pacta Sunt Servanda Pada Perjanjian Lisan Antara Nelayan Pemilik Bagang Ikan Teri (PENJUAL) Dengan Pembeli Di Desa Tanggetada, Kecamatan Tanggetada Yeni Haerani; Patma Sari; Irsan Rahman, Ld; Dedihasriadi Dedihasriadi; Basrawi Basrawi; Faisal Herisetiawan Jafar; Ruhul Amin
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3688

Abstract

This study aims to analyze the Application of the Pacta Sunt Servanda Principle in Oral Agreements Between Fishermen Who Have Anchovy Bagang (sellers) and Buyers in Tanggetada Village, Tanggetada District. The formulation of the problem posed, How is the application of the principles of the agreement to the verbal agreement between fishermen who own anchovy bagang and buyers in the village of Tanggetada, Tanggetada sub-district and What are the legal consequences of not applying the principles of the agreement to an oral agreement between fishermen who own anchovy bagang and buyers, Type the study used the Normative-Empirical research method where the results showed that the application of the pacta sunt servanda principle from the buyer was not fulfilled where in the agreement between the seller and the buyer had agreed on a price of 500,000. but the buyer only paid 400,000. so that the buyer violates the agreement that has been made. Legitimate legal consequences based on Article 1388 of the Civil Code, namely all agreements made legally apply as laws to those who make them, an agreement cannot be withdrawn other than by agreement of both parties or for reasons stated by law. , and an agreement must be implemented in good faith. The consequences for buyers who violate the principle of pacta sunt servanda are giving compensation as stipulated in article 1246. an agreement cannot be withdrawn other than by agreement of both parties or for reasons stated by law, and an agreement must be carried out in good faith. The consequences for buyers who violate the principle of pacta sunt servanda are giving compensation as stipulated in article 1246. an agreement cannot be withdrawn other than by agreement of both parties or for reasons stated by law, and an agreement must be carried out in good faith. The consequences for buyers who violate the principle of pacta sunt servanda are giving compensation as stipulated in article 1246.
EFEKTIFITAS PROSES PENYARINGAN AIR MINUM PABRIK X SERANG BANTEN TERHADAP MIKROBA SERTA LOGAM BESI DAN MANGAN Hermawan, Hermawan; Haerani, Yeni
JURNAL PENDIDIKAN DAN SAINS Vol 2 No 2 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

Telah dilakukan penelitian mengenai kualitas mikrobiologi air minum di salah satu pabrik Serang, Banten. Sampel air diperoleh dari 7 alat sterilisasi utama pabrik diantaranya reservoar, tank I, sand filter, carbon filter, filter I, filter II dan tank II. Penelitian kualitas air minum yang dilakukan meliputi uji fisika meliputi warna, bau dan rasa sedangkan kimia yaitu logam besi (Fe) dan mangan (Mn), isolasi mikroorganisme dengan menggunakan uji most probable number (MPN) dan dengan menggunakan total plate count (TPC). Untuk mengumpulkan informasi mengenai sumber air dan efektifitas proses penyaringan pada alat utama Pabrik X Serang Banten, sanitasi dan lainnya dilakukan pengamatan lebih lanjut terhadap proses penyaringan air minum sampai tahap terakhir. Sumber air yang digunakan sebagai bahan utama air minum diambil dari air sumber Cirahab yang berasal dari Gunung Karang, Serang, Banten. Dari hasil penelitian yang dilakukan di Laboratorium utama pabrik diketahui beberapa sampel air minum yang berasal dari alat penyaringan diantaranya reservoar, tank I, sand filter, carbon filter dan pre filter masih terdapat mikroba berupa kapang yaitu jenis aspergillus niger sebanyak 28 koloni pada keseluruhan penyaringan air minum, sedangkan bakteri E. coli dan coliform tidak terdapat sama sekali pada sampel air. Berdasarkan hasil tersebut sampel air minum pabrik Serang, Banten masih layak dikonsumsi karena kapang yang terdapat di dalam sampel tersebut tidak terlalu berbahaya dan masih ada tahapan sterilisasi selanjutnya (berdasarkan Kepmenkes No. 492/IV/2010 yaitu kandungan bakteri 0 sel/ml.)
The State’s Right to Control and Local Government Authority in the Mining Sector: A Legal-Policy Research Ananda, Adhe Ismail; Dedihasriadi, La Ode; Haerani, Yeni
Administrative and Environtmental Law Review Vol 6 No 1 (2025)
Publisher : Fakultas Hukum Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25041/aelr.v6i1.4079

Abstract

The management the mining sector is under the state’s authority as mandated by the Indonesian Constitution. The principle of Hak Menguasai Negara (State’s Right to Control) grants the state comprehensive authority over mining activities, including policy-making, licensing, and supervision. However, decentralization policies have shifted the balance of power between central and regional governments. This paper analyzes the legal and policy frameworks governing this division of authority, focusing on the role of local governments. Employing normative legal research through the examination of statutes and legal principles, the research finds that the centralization of mining permits under Law No. 3 of 2020 has significantly diminished local governments’ authority, resulting in governance inefficiencies and economic imbalances. The paper further explores asymmetric decentralization as a potential approach to harmonize state control with meaningful local government participation.
Sosialisasi Hukum Perjanjian Utang Piutang dan Konsekuensinya di Desa Palewai Rosnida, Rosnida; Haerani, Yeni; Sari, Patma; Saputra, Ari irawan Wawan; Juliandarine, Andi Rizki
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 3 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i3.1663

Abstract

This research and community service aims to analyze the practice of debt and credit agreements and their legal consequences in the community of Palewai Village, Tanggetada District.  The method used in this article is descriptive qualitative through a socialization approach, direct interviews with creditors and debtors, and analysis of laws and regulations relevant to debt and credit agreements. The results showed that there are still many people who do debt and credit without adequate legal understanding, which risks causing disputes. The practice of financing with fiduciary collateral is also not fully understood by debtors, especially regarding the rights and obligations in this lending and borrowing practice. In addition, the mismatch between the date of receipt of salary and income and the due date is a source of problems. This research and service emphasizes the importance of legal education to the community to increase awareness of legal protection in debt and credit transactions.ABSTRAKPenelitian dan pengabdian ini bertujuan untuk menganalisis praktik perjanjian utang piutang dan konsekuensi hukumnya dalam masyarakat Desa Palewai, Kecamatan Tanggetada. Metode yang dilakukan pada artikel ini adalah deskriptif kualitatif melalui pendekatan sosialisasi, wawancara langsung dengan kreditur dan debitur, serta analisa terhadap peraturan perundang-undangan yang relevan dengan perjanjian utang piutang. Hasil penelitian menunjukkan bahwa masih banyak masyarakat yang melakukan utang piutang secara asal tanpa pemahaman hukum yang memadai, yang berisiko menimbulkan sengketa. Praktik pembiayaan dengan jaminan fidusia juga belum sepenuhnya dipahami oleh debitur, khususnya terkait hak dan kewajiban dalam praktek pinjam meminjam ini. Selain itu, ketidak sesuaian antara tanggal penerimaan gaji dan pemasukan dengan tanggal jatuh tempo menjadi sumber masalah. Penelitian sekaligus pengabdian ini menekankan pentingnya edukasi hukum kepada masyarakat meningkatkan kesadaran akan perlindungan hukum dalam transaksi utang piutang.
Studi Keragaman Jenis Hewan Invertebrata di Kawasan Curug Goong Kecamatan Padarincang Kabupaten Serang Banten Haerani, Yeni; Hermawan, Hermawan; Haniyah, Putri Nur; Ramdani, Resa Mohamad
Jurnal Kajian Pendidikan IPA Vol 3 No 2 (2023): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v3i2.42788

Abstract

Research conducted in the Curug Goong area is a study with exploratory descriptive methods, research conducted also obtained a variety of phyla including annelid, mollusca and arthropod phyla from these phyla also get various types of animals including earthworms and leeches of annelid phyla, poison snails, river snails, gold snails including mollusca phylum and the last phylum arthropods are dragonflies, black ants, red ants, grasshoppers, butterflies, millipedes, scorpions, spiders, shrimp and river crabs. The total calculation of the diversity index or (H') is 2,507, the value is also included in the “Medium” category. The medium category is included in the condition of evenly distributed. Keywords: Diversity, Invertebrates, Curug Goong
Keanekaragaman Hewan Vertebrata Di Kawasan Cirahab Desa Curuggoong Kecamatan Padarincang Kabupaten Serang-Banten Hermawan, Hermawan; Haerani, Yeni; Handayani, Wulan Sari; Hanifah Eka , Hanifah Eka
Jurnal Kajian Pendidikan IPA Vol 3 No 1 (2023): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v3i1.42789

Abstract

Penelitian ini dilaksanakan di Kawasan Cirahab sumber dengan penelitian vertebrata sebagai hewan yang diteliti. Adapun verterbrata yang dihasilkan dari penelitian ini yaitu dari ordo pisces, reptile, amfhibi, aves dan mamalia. Selain itu juga hewan vertebrata yang diperoleh jumlah keseluruhannya yaitu 166 individu dari masing-masing ordo yang diperoleh di Kawasan cirahab sumber. Vertebrata yang diperoleh dari ordo pisces berjumlah 57 ekor dari jenis ikan lele, nila, mas dan ikan wader. Sedangkan pada ordo amfibi berjumlah 10, reptile berjumlah 8 ekor, aves berjumlah 50 ekor dan mamalia 51. Adapun hasil perhitungan Indeks Keragamannya mendapatkan hasil 2.59, hasil ini apabila dikategorikan menunjukan pada kategori “Sedang”.
Dampak Pengunjung dan Limbah Domestik Terhadap Kualitas Air Serta Ekosistem Ikan di Perairan Sumber Air Cirahab Hermawan, Hermawan; Haerani, Yeni; Nuraisyah, Rina; Saudi, Saudi
Jurnal Kajian Pendidikan IPA Vol 3 No 2 (2023): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v3i2.42790

Abstract

Detergent is a product that has a function as a dirt remover on clothes when washing, detergent is disposed of excessively in waters it will have a negative impact on aquatic biota, such as fish, aquatic plants, or organisms that live in water, besides that it will also reduce O2 levels in water, damage organs in fish and death in fish due to detergent pollution. The more the level of detergent pollution in the water, the more severe the death of aquatic biota will be, and vice versa, the lower the level of pollution, the better the life of aquatic biota there. Pollution is also one of the disturbers in the respiration process in the ecosystem so that the ecosystem will be disturbed by the amount of pollution from tourists and the domestic wastes they carry. This research was conducted with qualitative research using observation / observation methods and experiments on measuring the level of detergent in these waters.T he parameters seen from this study are water temperature, water pH, chemical content in water and fish in Cirahab waters. The results showed that the concentration of detergent was very high, garbage from plastic, bottles and food scraps from visitors scattered around Cirahab waters. Judging from this, the aquatic ecosystem will be disturbed and will threaten the survival of aquatic biota including fish. Fish will experience respiratory problems, namely in the gills, gills will experience damage and even mass death in the fish ecosystem in Cirahab waters. Keywords: Visitors, Domestic Waste, Fish Ecosystems
Melestarikan keanekaragaman hayati melalui proses pembelajaran di kelas dan penugasan Rachmawati, Rizqi Nur; Hermawan, Hermawan; Haerani, Yeni; Wijaya, Devi Intan; Ningsih, Siti Nurastia
Jurnal Kajian Pendidikan IPA Vol 4 No 2 (2024): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v4i2.42791

Abstract

Indonesia is a very large country consisting of large islands which certainly have abundant diversity. Indonesia is known as mega-biodiversity which has a very large number of flora and fauna known to be second in the world after Brazil. Biodiversity also has many benefits for humans, especially in wood plants, including as materials in making house buildings, firewood or other human needs, these plants should also be preserved and preserved for the survival of humans when they need it, besides that, this study aims to foster attitudes in preserving and maintaining biodiversity in students as the next generation of educators through the learning process outside the classroom or in the surrounding environment by giving challenging tasks to students. The subject of this research is the biology study program students in the biodiversity course with a total of 30 students. The type of research used is PTK (class action research) which is carried out with 2 cycles, cycle I and cycle II, with this research approach is a qualitative descriptive approach. Data analysis was carried out by triangulating data and using percentages and observations on student attitudes using a Likert scale, observation sheets and field notes as well as other documentation such as photos and supporting images in the research. The results of the research are that there is an increase in student attitudes at the implementation of cycle I, at the end of cycle I and at the end of cycle II, besides that there is an increase in student understanding after cycle II is implemented. It is hoped that teachers or lecturers in teaching, can apply the learning process outside the classroom and provide challenging tasks for students or students so that the teaching and learning process inside and outside the classroom feels more fun and challenged. Keywords: Biodiversity, Learning Process, Assignment
Enhancing Local Tax Governance through Regulatory Impact Assessment (RIA): A Study on Edible Bird’s Nest Tax Regulation in Kolaka Regency, Indonesia Hidayat , Rahmad; Sari, Patma; Awal Sakti, La ode; Rosnida, Rosnida; Irabiah, Irabiah; Haerani, Yeni; Lisma, Lisma
Al-Adalah: Jurnal Hukum dan Politik Islam Vol.10 No.2 (2025)
Publisher : Program Studi Hukum Tata Negara, Fakultas Syariah dan Hukum Islam IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ajmpi.v10i2.9806

Abstract

This study examines the application of the Regulatory Impact Assessment (RIA) methodology in the formulation of local tax regulations, using the edible bird’s nest (EBN) tax policy in Kolaka Regency, Indonesia, as a case study. Despite the region’s significant fiscal potential from EBN, the 2024 Regional Regulation on EBN taxation was enacted without a formal impact assessment, resulting in policy shortcomings such as low compliance, weak stakeholder engagement, and minimal revenue realization. Employing a normative-empirical legal research method, this study integrates statutory analysis with qualitative data collected through interviews with government officials, parliamentarians, and EBN producers. Findings reveal a mismatch between the legal design and the socio-economic realities on the ground, underscoring the absence of behavioral insights, participatory mechanisms, and implementation planning. The study argues that institutionalizing RIA in subnational governance can enhance regulatory legitimacy, transparency, and policy effectiveness, particularly in resource-based rural economies. It concludes by recommending the adoption of RIA as a standard practice in regional tax lawmaking, supported by capacity-building and inclusive stakeholder processe.