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Pengembangan Bisnis Digital Terpadu untuk UMKM dengan Eco-Friendly Product sebagai Akselerasi Green Economy ER, Mahendrawathi; Febrianti, Nur Aida; Daffa, Bariqi Raihan; Amalia, Shinta; Muhammad, Ghifary; Nurkasanah, Ika; Suryani, Erma; Mudjahidin; Wibisono, Arif
Sewagati Vol 8 No 1 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i1.804

Abstract

Kemajuan teknologi digital memberikan dampak terhadap perkembangan bisnis UMKM. Saat ini semakin banyak UMKM yang peduli dengan keberlanjtan dengan menekankan pada produk-produk mereka yang ramah lingkungan (eco-friendly products). UMKM tersebut menjadi salah satu solusi untuk mendorong akselerasi green economy. Penggunaan produk ramah lingkungan dapat membantu mengurangi dampak negatif terhadap lingkungan dan iklim, sementara bisnis digital dapat membantu mempercepat pertumbuhan UMKM dengan memperluas jangkauan pasar. Permasalahan yang muncul sekarang yakni masih sedikitnya UMKM eco-friendly yang memanfaatkan teknologi dengan optimal dalam proses promosi produknya. Salah satu UMKM tersebut adalah Shantika Fashion yang memiliki produk fashion eco-print. Atas permasalahan tersebut, perlu diimplementasikannya konsep pemasaran melalui media sosial dan penjualan pada e-commerce untuk meningkatkan brand awareness, mendapatkan umpan balik, serta membangun hubungan dan memudahkan interaksi dengan pelanggan. Hal ini dilakukan dengan metode design thinking yang berfokus pada pengembangan pemasaran berdasarkan kondisi nyata yang terjadi pada Shantika Fashion. Pada penerapannya, Shantika Fashion mengalami peningkatan pengikut media sosial hingga 250% dan menjangkau lebih dari 16.000 akun. Kegiatan pengabdian masyarakat ini memberikan kemudahan untuk Shantika Fashion dalam menyampaikan produk dan kegiatan yang diikuti ke masyarakat yang lebih luas melalui media sosial.
Application Development of Building Maintenance Periodization on Surabaya City Government Property Putra, I Nyoman Dita Pahang; Suryani, Erma; Mudjahidin; Trigunarsyah, Bambang; Diyasa, I Gede Susrama Mas
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4136

Abstract

Building maintenance is a very important activity and requires regular or scheduled implementation so that financial budgeting can be prepared and scheduled better. The building maintenance application is managed at the Regional Apparatus Work Unit through the Building Maintenance Section which inputs coding, building name, Final Hand Over (FHO) time, maintenance period, components and types of work, amount, unit cost, and construction cost. Observation data was collected on one hundred schools and government buildings for 5 years. Identify the components and types of work that require maintenance through interviews with the infrastructure division of each building that is surveyed. Observations and interviews are needed as a basis for determining the components and types of work that often occur in damage to each building after FHO. After the data is inputted, to prove the actual damage conditions to the buildings being reviewed, verification is required by the infrastructure division in each building. Verification consists of: building name, FHO time, maintenance period, components and types of work, quantity. The infrastructure division cannot see and change unit costs and development costs. Decision making on the implementation of building maintenance from the existing output is carried out by the Head of the Regional Apparatus Work Unit. Decisions taken by the Head of the Regional Apparatus Work Unit are expected to represent the priority scale of building maintenance that must be carried out by the Regional Apparatus Work Unit. In this building maintenance application, the total maintenance costs for each building and each month can be generated every year, and the total maintenance costs for the entire building and every month for each year, and the level of damage can be generated for each maintenance carried out on each building, and can the components and types of work to be carried out each month are known.
Co-Authors Amalia, Shinta Arif Wibisono Bambang Trigunarsyah, Bambang Daffa, Bariqi Raihan Diyasa, I Gede Susrama Mas Erma Suryani Febrianti, Nur Aida Mahendrawathi ER Muhammad, Ghifary Nurkasanah, Ika NYOMAN DITA PAHANG PUTRA, NYOMAN