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All Journal Jurnal Pekommas KAREBA : Jurnal Ilmu Komunikasi Humaniora jurnal syntax admiration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Mattawang: Jurnal Pengabdian Masyarakat Journal of Social Research Jurnal Pendidikan Indonesia (Japendi) Jurnal Ilmiah Teknik Informatika dan Komunikasi Eduvest - Journal of Universal Studies
Amalia Zul Hilmi
Universitas Fajar
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences

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Analysis of Bissu Segeri's Role as an Environmental Communicator Giswandhani, Mariesa; Saleh, Rahmita; Hilmi, Amalia Zul; Saade, Abdul Rahman
Journal of Social Research Vol. 4 No. 6 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i6.2558

Abstract

This study investigates the role of the Bissu, a traditional Bugis priestly figure, as an environmental communicator through the Mappalili ritual in Segeri, South Sulawesi. The problem addressed is the declining ecological relevance of traditional rituals amidst rapid modernization and technological changes in agriculture. The objective is to analyze how Bissu communicate environmental values through symbolic practices and assess their effectiveness using environmental leadership indicators: ecological vision, motivating others, exemplary leadership, effective communication, and goal orientation. A qualitative case study approach was employed, involving participatory observation, in-depth interviews, and document analysis. The findings reveal that while the Bissu maintain a strong cultural and symbolic presence in ritual leadership, their influence on practical agricultural and environmental practices has significantly diminished. Their role has shifted from active agents in environmental management to ceremonial figures. Although they promote traditional ecological wisdom, modern agricultural practices and the lack of institutional collaboration limit their communicative effectiveness. This research implies the need to integrate indigenous knowledge with contemporary environmental strategies through policy dialogue and community engagement to preserve cultural identity and promote sustainable development.
Penggunaan Media Sosial Instagram Unifa sebagai Sarana Informasi Penerimaan Mahasiswa Baru Rara Madika Banne; Angel DJ; Reyhan Zakiah Padhil; Amalia Zul Hilmi
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1546

Abstract

This study aims to analyze how Universitas Fajar (Unifa) utilizes Instagram as a communication tool to deliver information regarding New Student Admissions (Penerimaan Mahasiswa Baru/PMB). The focus of this research encompasses the Integrated Marketing Communication (IMC) strategy applied through five elements: advertising, public relations, direct marketing, digital marketing, and sales promotion. The research method employed is descriptive qualitative, with data collected through in-depth interviews with social media managers and public relations staff, as well as observations of the university’s official Instagram content.The findings indicate that Unifa implements advertising through paid Instagram ads to broaden the reach of information across various regions in Sulawesi. Public relations strategies are carried out by maintaining timely publication and consistency in the campus’s visual identity, ensuring messages are professional and reinforce brand image. Direct marketing is evident in the form of responsive two-way communication in comment sections and direct messages, while digital marketing is optimized through the use of hashtags, collaborations among departmental accounts, and paid content optimization. Sales promotion strategies include offering scholarships, tuition discounts, and enrollment wave promotions as additional incentives for prospective students.These findings confirm that the effective implementation of an integrated communication strategy not only enhances campus visibility but also builds trust, interaction, and brand awareness among prospective students. The study recommends more consistent and responsive social media management to further optimize promotional strategies.
Penerapan Komunikasi Virtual Dosen Digital Immigrant Hilmi, Amalia Zul; Giswandhani, Mariesa
Jurnal Pendidikan Indonesia Vol. 5 No. 7 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i7.3093

Abstract

Tujuan penelitian ini untuk mengetahui bentuk penerapan komunikasi virtual dosen digital immigrant dalam proses pembelajaran daring, khususnya untuk program Rekognisi Pembelajaran Lampau (RPL) di program sarjana dan magister Ilmu Komunikasi Universitas Fajar. Dengan menggunakan metode kualitatif interpretif, informan dalam penelitian ini adalah dosen generasi digital immigrant dengan tahun kelahiran sebelum tahun 1980 sesuai dengan teori Marc Prensky dan juga melibatkan mahasiswa yang dijadikan sebagai triangulasi sumber. Adapun teknik pengumpulan data dilakukan dengan wawancara mendalam dan juga menggunakan teknik snowball sampling, observasi non partisipan dan studi dokumen. Sedangkan untuk teknik analisis data dilakukan dengan menerapkan model Miles and Huberman yakni reduksi, penyajian data dan kesimpulan. Hasil penelitian ini menunjukkan bahwa berdasar komunitas virtual yang terbentuk dan menghasilkan komunikasi virtual dengan indikator interaktivitas, kenyamanan pengguna, realibilitas informasi, dan imbalan keaktifan anggota ditemukan bahwa bentuk penerapan komunikasi virtual dosen digital immigrant adalah lebih banyak memanfaatkan aplikasi Zoom dan WhatsApp untuk berkomunikasi, menarik partisipasi mahasiswa dengan mengangkat topik-topik yang sesuai dengan pengalaman kerja peserta perkuliahan, studi kasus permasalahan pekerjaan dan kaitannya dengan teori ilmu komunikasi, serta menguji efektivitas penerima pesan dengan melihat hasil tugas atau respon dari mahasiswa terhadap materi dan diskusi yang disampaikan selama perkuliahan daring.
Co-Authors Andi Febriana Tamrin Angel DJ Asmeati Asmeati Firdausy, Soraya Giswandhani, Mariesa M. Adhe Caesaryo Mariesa Giswandhani Mariesa Giswandhani Rahmita Saleh Rara Madika Banne Reyhan Zakiah Padhil Saade, Abdul Rahman Soraya Firdausy