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EFFECT THROUGH E-MAIL MARKETING DECISION TO PURCHASE PRODUCTS AT CHEMICAL AND PAPER RETAIL INDUSTRY IN DEPOK Mujiyana, Mujiyana
Accounting 2010
Publisher : Accounting

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Abstract

The purpose of this study was to examine the influence of via e-mail marketing and relationship marketing through e-mail to the purchasing decision. This writing method validity and reliability test, normality test, the classical assumption deviations, correlation matrices and regression test. Results obtained from this study show the relationship between the dimensions of promotional e-mail and e-mails related to the total service purchase decisions happen very strong relationship with a coefficient of 0742 or a percentage of 74.2%. Based on the regression test can also be stated that the dimensions of promotional e-mail address in item 3, item 5 and item 6 directly affects the buying decision. While item 1, item 2 and item 4 does not affect the purchase decision. So the regression equation obtained from the analysis is Y = 1997 0.628X1 0.079X2 0.806X3 0.563X4 1.890X5 1.022X6. Keyword : Promotional, E-mail, Marketing.
PENERAPAN PERIKLANAN DI INTERNET DAN PEMASARAN MELALUI E-MAIL UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM DI WILAYAH DEPOK Mujiyana, Mujiyana
Prosiding KOMMIT 2012
Publisher : Prosiding KOMMIT

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Abstract

Dewasa ini peran internet bukan hanya sebagai sarana mencari informasi, tapi juga mempunyai potensi besar sebagai media pemasaran dan perdagangan, khususnya periklanan. Bagi usaha mikro kecil dan menengah (UMKM), media periklanan melaluiinternet di Indonesia belum dimanfaatkan secara maksimal bahkan masih relatif kecildan cenderung jauhdarisentuhan teknologi informasi yang mendukung kegiatandanoperasional perusahaan. Metode penelitian yang digunakan adalah deskriptif dan verifikatif. Konsep model penelitian iniadalah menguji kebenaran daru suatu hipotesis. Dalam penelitian ini telah dilakukan tiga tahapan selama tiga tahun berturut-turut, tahun pertama menguji manfaatpenggunaaninternet untuk periklanan bagi UMKM, tahunkedua membangun dan  mengembangkan portal situs web untuk periklanan produkUMKM, dan tahunketiga mengukur pengaruhperiklananmelaluiinternet bagiUMKM. Hasil penetilian dan kajian ini adalah produkteknologi infomasi yang dapatdimanfaatkan dalam pengelolaan usaha kecil,baik dari sisi kepentingan pelaku usaha maupun pihak terkait dalam pemberdayaan usaha kecil, dalam bentuk portal E-marketing yang dikelola oleh instansipemerintah dan pihak asosiasi usaha kecil diwilayah kota Depok.  Portal yang  telah dibangun dapat diakses melaluihttp://www.gunadarma.ukmdepok.com
PENGEMBANGAN POTENSI DESA WISATA PADUKUHAN TAWANGREJO, PURWOBINANGUN, PAKEM, SLEMAN Prasetyoningsih, Nanik; Iswandi, Kelik; Wardhana, Allan; Mujiyana, Mujiyana; Putra, Ilham; Wrediningsih, Sri
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 4 No. 1 (2023): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v4i1.22972

Abstract

This PKM Community Service Program is being carried out in collaboration with the governments of Padukuhan Tawangrejo, Purwobinangun, Pakem. The UMY PKM team will assist the Tawangrejo Educational Tourism Village Pioneer Team, which has struggled to build and develop the Tawangrejo educational tourism village concept. This Service Program is carried out through a Workshop on Tourism Village Management and Establishment and Field Trips to review the Tawangrejo Area, which will be used as a tourist destination. The workshop was held to improve the Tourism Village Pioneer Team's understanding of managing and establishing a tourist village. The field trip results were then discussed, as was the possibility of structuring the tourist location area and the projection of the establishment of a tourist village, which was then documented in the documentation "Plan for the Establishment of the Tawangrejo Tourism Village." This document will serve as a guideline and direction for the Tourism Village's establishment and future development.
Obedience to Constitutional Court Decisions: Constitutional Obligations and Moral Obligations of Legislators Mujiyana, Mujiyana; Virdinia Putri, Windy; Fuadi, Gumilang
LAW & PASS: International Journal of Law, Public Administration and Social Studies Vol. 1 No. 2 (2024): June
Publisher : PT. Multidisciplinary Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/lawpass.v1i2.21

Abstract

It is stated in the constitution that the Constitutional Court is the court of first and last instance whose decision is final. Problems arise when the Constitutional Court's decision requires follow-up to make it happen and other institutions follow up on it. This research is normative research that examines compliance with the Constitutional Court's decision as a constitutional obligation to legislate and a moral obligation to legislate using a conceptual approach. The results of this research show that non-compliance with the Constitutional Court's decision is a form of disloyalty and defiance of the constitution itself or what is referred to as constitutional disobedience. In addition, with the consideration that the Constitutional Court is a negative legislature, there are no special enforcement agencies, and there are no juridical consequences for ignoring the Constitutional Court's decision. Thus, the application of Lawrence Kohlberg's 4 moral orientations must be put forward as fulfilling moral obligations. This research concluded that obedience to the Constitutional Court decisions is not only a constitutional obligation for legislators but also a moral obligation for legislators.
Optimalisasi Budidaya Jamur di Dusun Sukosreno: Inovasi Teknologi dan Pemberdayaan Masyarakat Ananta, Muhammad F.; Pratama, Anugerah R. A.; Fajrin, Faisha N.; Kusumayana, Brian; Thani, Felicia A.; Zaini, Muhammad; Lorensa, Sintya; Damayanti, Farah A. A.; Barika, Fithri; Orlandoni, Muhammad R.; Mujiyana, Mujiyana
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1309

Abstract

Sukosreno Hamlet, located in Karangsari Village, Wonosobo, Central Java, has great potential in mushroom cultivation as an economic source for the community. However, mushroom cultivation in this area still faces several obstacles, such as suboptimal production quality, inadequate cultivation facilities, and limited marketing of the harvest. Therefore, the Regular Community Service Program (KKN) 131 in the odd semester of 2025 focuses on optimizing mushroom cultivation in Sukosreno Hamlet to increase community income and strengthen the role of Village-Owned Enterprises (BUMDes). The main objective of this activity is to improve the quality and quantity of mushroom production and assist the community in marketing strategies so that mushroom products are more competitive in the market. The targets of the activity include mushroom farmers and the local community. The methods used in this activity include several stages, namely (1) identifying problems through observation and discussion with the community, (2) renovating mushroom houses to create a more optimal cultivation environment, (3) handling caterpillar pests on mushrooms, and (4) counseling on marketing strategies, both conventionally through collaboration with markets and restaurants, and digitally through social media and marketplaces. The results of this activity show an increase in the quality of the mushroom house after renovation, which has an impact on the cultivation environment conditions that are more stable and conducive to mushroom growth. In addition, marketing counseling provides new understanding to farmers regarding more effective distribution strategies, which are expected to increase their sales and income. The success of this program is measured by the increase in mushroom production, active community participation in training, and the implementation of marketing strategies by farmers. The benefits of this activity are not only felt in the short term in the form of increased harvests and wider marketing, but also in the long term through increased economic independence of the community and the formation of a stronger marketing network. Thus, this program is expected to be the first step in developing the mushroom cultivation sector as one of the pillars of a sustainable village economy
Pengembangan Branding Pondok Pesantren Muhammadiyah Asy-Syifa Sebagai Ponpes Technopreneur Himarosa, Rela Adi; Krisdiyanto, Krisdiyanto; Mujiyana, Mujiyana; Maulana, Nur Rahman; Nurhanifah, Nita Viviani
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 5: 2: December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.28.1386

Abstract

Amal Usaha Muhammadiyah (AUM) dalam bentuk pesantren lahir tidak hanya sebagai pelengkap kebutuhan persyarikatan Muhammadiyah pada ranah gerakan pendidikan dalam rangka memenuhi kebutuhan pendidikan yang layak. Lebih dari itu, seluruh amal usaha Muhammadiyah diperuntukkan sebagai gerakan dakwah dan perkaderan dengan tujuan mencetak kader Muhammadiyah dalam rangka keberlangsungan persyarikatan Muhammadiyah. Pesantren Asy-Syifa’ Muhammadiyah Bantul merupakan amal usaha Muhammadiyah yang dikelola oleh Pimpinan Daerah Muhammadiyah Kabupaten Bantul yang memiliki nilai yang sangat strategis pada ranah perkaderan dan dakwah karena para santri selain berasal dari daerah Bantul dan sekitarnya juga tidak sedikit dari luar Daerah Istimewa Yogyakarta. Kondisi ini membutuhkan penguatan image dan branding Pondok Pesantren Asy-Syifa’ untuk semakin mampu menjadi sarana dakwah bagi umat muslim. Selain itu branding akan menguatkan kepercayaan masyarakat tentang aktivitas dan kegiatan Pondok Pesantren Asy-Syifa’. Perkembangan teknologi informasi yang memudahkan masyarakat melakukan akses tentang aktivitas pondok harus dimanfaatkan untuk peningkatan brand dari Pondok Pesantren Asy-Syifa’. Pendidikan yang berfokus terhadap agama, dan masih belum optimalnya pemanfaatan media sosial untuk kekuatan branding pondok menjadi fokus pengabdian ini.
Perancangan Teknologi Panel Surya Sebagai Suplai Penerangan di Area Wisata Edukasi Bendungan Sungai Pabelan Rahman, Muhammad Budi Nur; Riyanta, Bambang; Sosiati, Harini; Santosa, Tito Hadji Agung; Suwanda, Totok; Suminto, Joko; Mujiyana, Mujiyana; Kurniawan, Aditya; Muhajir, Muhajir
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 5: 2: December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Energi terbarukan merupakan isu trend saat ini. Pemerintah, lembaga independen, akademisi, dan masyarakat telah meluncurkan banyak program terkait penggunaan energi terbarukan, yang pada akhirnya mengubah energi tersebut menjadi listrik. Energi listrik ini digunakan untuk berbagai kebutuhan, terutama sebagai sumber tenaga dalam kehidupan sehari-hari. Apabila listrik dari sumber terbarukan diperoleh dari pedesaan maka listrik yang tersedia akan sangat bermanfaat bagi masyarakat sehingga desa tidak harus bergantung sepenuhnya pada pembangkit listrik utama Indonesia. Bendungan Sungai Pabelan sebagai infrastruktur sistem perairan untuk lahan pertanian sangat potensial dimanfaatkan oleh masyarakat sebagai tujuan wisata. Pemanfaatan area bendungan sebagai objek wisata edukasi dirasa sangat tepat mengingat wilayah Desa Pabelan merupakan kawasan pintu masuk area wisata internasional Borobudur. Area tersebut sebenarnya memiliki potensi yang sangat besar jika dijadikan sebagai salah satu tujuan wisata. Hal tersebut menjadi keunggulan dan potensi yang sangat besar khususnya dalam mengenalkan destinasi wisata baru kepada masyarakat. secara umum, objek wisata bendungan Sungai Pabelan dapat dikembangkan menjadi beberapa jenis wisata, seperti wisata jeep adventure, camping ground, wisata edukasi, dan outbond. Program pengabdian ini, jenis objek wisata yang akan dikembangkan di area bendungan adalah objek wisata edukasi. Bentuk pengembangan yang akan dilakukan yaitu dengan mengintegrasikan sentra produksi kerajinan bambu dan alat rumah tangga dan pertanian yang ada di wilayah Desa Pabelan. Di sekitar area bendungan Sungai Pabelan tersebut juga akan dibuatkan beberapa bangunan atau gazebo sederhana sehingga dapat dijadikan sebagai pusat wahana edukasi yang disediakan perlengkapan dan peralatan untuk mendukung pengembangan media wisata edukasi. Salah satu kebutuhan sehari-hari yang dibutuhkan adalah energi listrik untuk penerangan lingkungan. Oleh karena itu diharapkan melalui pengabdian masyarakat ini dapat memberikan teknologi tepat guna dan menambah pengetahuan bagi warga tentang pembangkit listrik tenaga surya dan cara pemasangannya. Output tujuan dari program pengabdian ini adalah untuk membuat dan mengaplikasikan teknologi tepat guna berbentuk instalasi pembangkit listrik tenaga surya sederhana untuk lampu penerangan jalan di lingkunagan bendungan sungai Pabelan. Dengan adanya pengembangan wisata edukasi di area bendungan Sungai Pabelan, masyarakat akan dapat merasakan manfaat secara langsung melalui kegiatan ekonomi yang terjadi di sekitar area bendungan. Dengan demikian, pengembangan objek wisata edukasi di area bendungan Sungai Pabelan diharapkan dapat meningkatkan kesejahteraan masyarakat di sekitar area bendungan. Hasil pengabdian akan dipublikasikan dalam bentuk video profil wahana wisata edukasi dan jurnal ilmiah yang diterbitkan secara online sehingga dapat dijadikan referensi wisata edukatif yang ramah untuk anak-anak.
JUDGES' CODE OF ETHICS AS THE BASIS OF JUDGES' MORALITY IN ADDRESSING DECISIONS Mujiyana, Mujiyana
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 2 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i2.4398

Abstract

Many focus on the performance of judges, and most state that the performance of judges in Indonesia is abysmal, even though their decisions must truly achieve justice as expected by justice seekers. The principle of independence can be bent under the pretext of personal interests. This research aims to analyze the judge's code of ethics as the basis for the judge's morality in sentencing. Research data was obtained through a comprehensive literature study and analysis of related legal documents, including legal texts, government regulations and court decisions relating to the two provinces. After the data was collected, an analytical approach was taken using the legal and constitutional framework as a guide. The research results show that judges deciding a case in court are based on various statutory regulations to underlie and support judges so that they can settle cases submitted to court truly independently and free from interference from any party. This means that statutory regulations honestly guarantee the independence of judges in handling and deciding cases. The judge's morality in examining and deciding every case handled by the court is based on high moral values, both originating from conscience as the most profound whisper of the heart and based on religious teachings. To become a judge so that the resulting decision can be fair and wise, the judge must have a solid spiritual foundation, be honest, and have the courage to take a firm stance.
Bahasa Inggris: Bahasa Inggris mujiyana, mujiyana
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 002 (2024): Pena Justisia (Special Issue)
Publisher : Faculty of Law, Universitas Pekalongan

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Abstract

This study examines the ethical application in investigating sexual abuse cases where minors are the perpetrators. Recognizing children as a vulnerable group, it emphasizes the importance of upholding their rights—such as fair treatment and protection from psychological harm—throughout the legal process. Ethical practices in investigation include ensuring communication is appropriate for a child’s cognitive level and avoiding intimidation or coercion. The research highlights the critical role of investigators in creating a safe environment, yet finds that ethical principles are frequently overlooked. Time pressures and the sensitivity of molestation cases often lead to procedural shortcuts that jeopardize children's rights. These issues are compounded by a lack of specialized training and limited psychosocial support for minors involved in such cases. To address these challenges, the study recommends enhancing investigator training in child psychology and trauma-informed approaches. It also calls for greater collaboration between government and non-governmental organizations to provide accessible psychosocial services. By improving professional competencies and support systems, the study argues that ethical, child-centered investigations can be more consistently applied—ensuring that the legal process safeguards both the rights and well-being of minors