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All Journal Jurnal Manajemen dan Bisnis (Performa) Inter Komunika: Jurnal Komunikasi
Dikdik Tandika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Manajemen dan Bisnis (Performa)

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ADOPSI TERHADAP INOVASI: KAJIAN KONSEPTUAL IMPLEMENTASI PROGRAM LAKU PANDAI PADA LAYANAN BRILink Dikdik Tandika; Lufthia Sevriana
Jurnal Manajemen Bisnis Performa Vol 14, No 1 (2017)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.2641

Abstract

Financial inclusive is a part of three strategies to achieve economy welfare through poverty alleviation, two others strategies are social inclusion and economic inclusion. So far there are only two alternatives of  financial services for Indonesian far corners area, they are financial service through cooperative and loan sharks. Those condition causing unabsorbed society fund potential by Bank. At the end of march 2015, Financial Service Authority (OJK) inaugurate financial service innovation such as “Laku Pandai” Program as Banking solution to absorp society fund potential . BRILink as “Laku Pandai” Program, were introduced in 2013 and together with OJK as policy maker of financial inclusive program. This research will determine innovation characteristics at the user of BRILink services based on five innovation characteristics, they are: Relative advantage, Compatibility, Complexity, Trialability, Observability.
Co-Authors Aning Sofyan Anne Ratnasari Lufthia Sevriana Yusuf Hamdan