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All Journal MIX : Jurnal Ilmiah Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sylva Lestari
Mulyaningrum Mulyaningrum
Pusat Penelitian Dan Pengembangan Perubahan Iklim dan Kebijakan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Materials Science & Nanotechnology Social Sciences Other

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Hydroponic: Empowering Local Farmer Knowhow to Gain Value Added on Agriculture Commodity Suryaningprang, Andre; Suteja, Jaja; Mulyaningrum, Mulyaningrum; Herlinawati, Erna
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1676

Abstract

The agricultural sector is one of the potential commodities in business at domestic and abroad, local farmers in the West Java area are trying to run the best farming system that is adapted to market needs. Conventional farming systems that require large tracts of land, the availability of farmer labor and the length of time for harvesting are obstacles for local farmers to expand their businesses and increase their production yields. A concept in the agricultural system that is different from conventional agriculture yet can be used by local farmers at this time is hydroponic farming. Hydroponic farming that uses water as a planting medium can be implemented anywhere such as urban areas because it does not require large tracts of land. One of the hydroponic techniques that is currently developing is the NFT or Nutrient Film Technique which can be applied in the highlands and lowlands. This system can provide quality harvests. The NFT system provides added value for farmers by increasing farmers' knowledge about the hydroponic farming system and increasing agricultural commodities produced, through this system the farmers can run their farming business on land that is not extensive in urban areas. The commodities produced are of high quality because they are environmentally friendly, with efficient fertilizer, water and the use of non-pesticide ingredients. In fact, this hydroponic system requires a large enough cost to purchase material, regardless of the greater quantity of harvest and shorter harvest time. Increasing the quality and quantity of agricultural products encourage local farmers to run a hydroponic system in meeting market needs so that they have high economic value and can improve the welfare of local farmers.
Sustainable Social Forestry in Bali (A Case Study at Hutan Desa Wanagiri) Laksemi, Ni Putu Sekar Trisnaning; Sulistyawati, Endah; Mulyaningrum, Mulyaningrum
Jurnal Sylva Lestari Vol. 7 No. 2 (2019): May
Publisher : Department of Forestry, Faculty of Agriculture, University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsl27150-163

Abstract

The limited access to land, particularly for the community around the forest contributed to deforestation in Indonesia. This problem drives the emergence of social forestry. In fact, the implementation of social forestry in some cases could not be done sustainably. The research was conducted to identify the determinants of sustainable social forestry and analyze the implementation of sustainable social forestry in Hutan Desa Wanagiri, Bali. The analysis is carried out using Analysis Hierarchy Process (AHP) method. The study was conducted from December 2017 - May 2018. Based on the results of the study, three main principles were used to evaluate the management of Hutan Desa Wanagiri, namely the principle of sustainable environment (environmental aspects), improvement of community welfare (socio-economic aspects), and improvement of forest governance (institutional aspects). Based on the AHP results regarding the three principles, the level of sustainability of Hutan Desa Wanagiri for the environmental aspects is 49,9%, and then 62,7% for socio-economic aspect and 51% for institutional aspects. Overall, the level of sustainability of Hutan Desa Wanagiri is equal to 54,4% and classified as 'moderate sustainable'. Keywords: environment, Hutan Desa, institutional, socio-economic, sustainability
Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia Rusliati, Ellen; Mulyaningrum, Mulyaningrum; Rusyani, Erni; Mulyanto, Ferry
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.015

Abstract

Objectives: Entrepreneurs experienced a decline in sales during Covid-19. Digital marketing strategies could identify the desired products and services of their potential customers. Therefore, the objective of this study was to generate a market 4.0 model by integrating conventional and digital marketing with the 4C market mix, customer behavior, and the 5A approach (aware, appeal, asked, acted, advocate). Methodology: Descriptive and qualitative methods were used with atlas.ti software for data analysis. The study focused on mango farmers and entrepreneurs producing derived products in Indramayu Regency, Indonesia. In-depth interviews and participant observations were used to collect data. Finding: The research results showed that farmers and entrepreneurs who applied marketing 4.0 were able to survive during the COVID-19 pandemic, and were interested in continuing to develop the market in the future Conclusion: The use of digital technology in marketing activities is still at an early stage, which is limited to WhatsApp groups and websites. The use of marketing 4.0 has resulted in a wider marketing reach for Indramayu mangoes.
Seizing Opportunity to Improve Family Business on PKK Cadres: Memanfaatkan Peluang untuk Meningkatkan Bisnis Keluarga pada Kader PKK Rusliati, Ellen; Mulyaningrum, Mulyaningrum; Lisda, Ruslina; Laila Nurwulan, Liza; A. Sufyani, Mujibah
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i1.19231

Abstract

PKK members need to take advantage of their opportunities and potential to run a family business professionally. This community service (PPM) aims to motivate and increase the entrepreneurial spirit of PKK cadres to run a family business so that it can improve welfare. PPM is carried out with technical training in the form of lectures, discussions, practices, and assistance on family business management, which is carried out at the Village Hall and visits to production sites. The training participants consisted of 25 cadres and 10 Dasa Wisma. The implementation time is for 4 (four) months, namely from September to December 2023. The results show an increased understanding of the use of business opportunities, entrepreneurial spirit, and the desire to change to meet the demands of competition. Furthermore, support from the village government, and PKK Administrators. Village-owned enterprises (VOEs), and universities were needed to improve management capabilities, facilitate PIRT and halal certification, as well as assist in managing family businesses. The importance of this PPM is to provide knowledge, motivation, and assistance so that family businesses are guaranteed sustainability.
Co-Authors Andre Suryaningprang Ellen Rusliati Erna Herlinawati Jaja Suteja Laila Nurwulan, Liza Laksemi, Ni Putu Sekar Trisnaning Lisda, Ruslina Mulyanto, Ferry Rusyani, Erni Sufyani, Mujibah Achyar Sulistyawati, Endah