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All Journal MIX : Jurnal Ilmiah Manajemen IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Mulyanto, Ferry
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Solusi Arsitektur Berbasis Blockchain untuk Manajemen Rantai Pasokan yang Transparan Mulyanto, Ferry; Purbasari, Ayi
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 2 No 2 (2024): Maret
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v2i2.495

Abstract

Penelitian ini merupakan sebuah langkah maju dalam upaya meningkatkan efisiensi dan transparansi dalam manajemen rantai pasokan dengan memperkenalkan sebuah inovasi berbasis teknologi blockchain. Dalam latar belakangnya, paradigma tradisional dalam manajemen rantai pasokan sering kali dihadapkan pada tantangan koordinasi yang kompleks dan informasi yang rentan terdistorsi, yang dapat mengakibatkan kesalahan transaksi dan ketidakjelasan dalam proses. Untuk mengatasi permasalahan ini, kami mengusulkan pendekatan baru dengan menerapkan arsitektur berbasis blockchain, yang menjanjikan keunggulan dalam desentralisasi dan distribusi informasi. Tujuan dari penelitian ini adalah untuk menguji efektivitas solusi ini dalam meningkatkan transparansi dan kinerja rantai pasokan secara keseluruhan. Metode penelitian kami melibatkan pengembangan dan implementasi sistem blockchain yang terintegrasi dalam rantai pasokan yang ada, diikuti dengan pengujian dan evaluasi kinerja solusi ini. Hasil dari pengujian menunjukkan penurunan yang signifikan dalam kesalahan transaksi dan peningkatan tingkat transparansi real-time, memberikan bukti konkret tentang keberhasilan inovatif solusi ini. Dengan menerapkan teknologi blockchain, kami berhasil mengubah paradigma manajemen rantai pasokan dan membuktikan nilai tambahnya dalam mengatasi tantangan yang ada. Meskipun demikian, kami mengakui bahwa penelitian ini memiliki keterbatasan, terutama dalam hal generalisasi hasil ke sektor rantai pasokan yang lebih luas. Oleh karena itu, penelitian ini menjadi titik awal untuk penelitian lanjutan dan pengembangan solusi yang lebih holistik dalam meningkatkan efisiensi dan transparansi rantai pasokan global.
Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia Rusliati, Ellen; Mulyaningrum, Mulyaningrum; Rusyani, Erni; Mulyanto, Ferry
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.015

Abstract

Objectives: Entrepreneurs experienced a decline in sales during Covid-19. Digital marketing strategies could identify the desired products and services of their potential customers. Therefore, the objective of this study was to generate a market 4.0 model by integrating conventional and digital marketing with the 4C market mix, customer behavior, and the 5A approach (aware, appeal, asked, acted, advocate). Methodology: Descriptive and qualitative methods were used with atlas.ti software for data analysis. The study focused on mango farmers and entrepreneurs producing derived products in Indramayu Regency, Indonesia. In-depth interviews and participant observations were used to collect data. Finding: The research results showed that farmers and entrepreneurs who applied marketing 4.0 were able to survive during the COVID-19 pandemic, and were interested in continuing to develop the market in the future Conclusion: The use of digital technology in marketing activities is still at an early stage, which is limited to WhatsApp groups and websites. The use of marketing 4.0 has resulted in a wider marketing reach for Indramayu mangoes.
Application of the Open Data Kit for Data Collection Presence of Primary School Teachers Purbasari, Ayi; Gusdya, Wanda; Mulyanto, Ferry; Nurlatifah, Vina Fitria
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 2 No 2 (2021): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v2i2.409

Abstract

The Open Data Kit (ODK) originated as a google.org initiative where research efforts were focused on applying technology to assist developing countries in the health and environment sectors. ODK is an open-source tool that helps organizations, writers / researchers, field workers, and manage mobile data collection solutions. Its goal is to create open-source and standards-based tools that are easy to try, easy to use, easy to modify and easy to measure. This research was conducted to help teachers and Korwil Operators to collect and manage teacher attendance data at each elementary school in Ciater sub-district by utilizing the Open Data Kit as a medium for collecting and managing primary school teacher attendance data. This research was conducted by conducting literature studies, interviews and observations, and studying the use of the Open Data Kit. Furthermore, the stages will be carried out to define the needs of analysis, design and implementation. The final result of this research is a presence data collection application that utilizes the Open Data Kit as a medium consisting of ODK Collect as a data collection tool and ODK Aggregate as a tool for managing data.
Utilization of Google My Business as a Tourism Promotion Media Using Local Search Engine Optimization Purbasari, Ayi; Maryono, Ghesti Prabawati; Mulyanto, Ferry; Gusdya, Wanda
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 2 No 2 (2021): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v2i2.417

Abstract

The tourism industry is an industry that continues to grow in the world, including in Indonesia. Likewise, Kebumen Regency has various tourism potentials ranging from water tourism, mountain tourism, culinary tours, cave tours, cultural tourism and others. One of them is Curug Sindaro, which is located in the north of Kebumen Regency which is precisely located in Wadasmalang Village, Karangsambung District, Kebumen Regency, Central Java. However, in the process of developing and managing it, the tour, which was inaugurated on March 3, 2019, is increasingly experiencing a decline in visitors. Which is where, the main problem is that the promotion is still not optimal. In the existing tourism development process, of course, requires the media used to carry out promotions with a good marketing strategy. In order to be easily affordable, the right marketing strategy to use is an online marketing strategy. By analyzing promotional needs and analyzing keywords, it can maximize promotion. The purpose of this research is to implement Local SEO using Google My Business as a promotional medium for Wisata Curug Sindaro which is an online marketing strategy. If the Sindaro waterfall tour is promoted through Google my business, tourists around the Sindaro waterfall will find it easy to find Sindaro waterfall tourism through google and it is hoped that visitors will increase. Because, in this Google My Business has sufficient features for promotion. With the initial stage of registering a Google My Business account, then claiming an existing business. Because previously the Sindaro Curug Tour was already on Google Pages. With several stages of verification and changing the cellphone number that stated the Google My Business account for Sindaro Curug Tourism has been successfully created. However, due to the verification method there are obstacles that have been successfully created is the web page for the Sindaro Waterfall Tour.
Co-Authors Ayi Purbasari Ellen Rusliati Maryono, Ghesti Prabawati Mulyaningrum Mulyaningrum Nurlatifah, Vina Fitria Rusyani, Erni Wanda Gusdya, Wanda