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All Journal JDM (Jurnal Dinamika Manajemen) Trikonomika: Jurnal Ekonomi MIX : Jurnal Ilmiah Manajemen Jurnal Mantik Enrichment : Journal of Management JBMR: Journal of Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences West Science Business and Management Media Penelitian dan Pengembangan Kesehatan
Rusyani, Erni
Universitas Pasundan
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Measurement Validation of Service Ethics Higher Education in Indonesia Rusyani, Erni; Kurniatun, Taufani Chusnul; Arifin, Yusuf
JDM (Jurnal Dinamika Manajemen) Vol 10, No 1 (2019): March 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i1.16365

Abstract

This study aims to develop an ethics index of education services at universities in Indonesia with an approach to marketing education services. This is because service ethics is a long-term investment to build trust by providing services that can create ethical education. This research was calculated using the “weighted average value” of each indicator of service ethics, with a population of students from State and Private Universities in Banjarmasin and Makassar. Based on findings obtained from two major groups of the University, namely Higher Education in the City of Banjarmasin and Higher Education in the City of Makassar, the University has a Good Higher Education Ethics Performance (KEPT). Each University, whether Higher Education in Banjarmasin City or Higher Education in Makassar City has different characteristics, for Higher Education in Banjarmasin and Makassar City have similarities with the highest aspects in the Education Service Ethics Index in Higher Education, namely Lecturers provide opportunities for students to apply the lowest questions and aspects, namely the campus building does not provide facilities for students with disabilities or special needs (there are no block or road markers, there are toilets for people with disabilities, names or room numbers using braille).
Customer Satisfaction Related To Taste, Price, Service And Cafe Design Erni Rusyani
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2534

Abstract

The culinary world from year to year is increasing and competing. Therefore the importance of restaurants to provide maximum service to customers. Therefore, restaurants must create new innovations, have a special taste, and low prices so that consumers feel interested and satisfied when visiting the cafe. This study aims to analyze and determine the effect of taste, price, service and cafe design on consumer satisfaction. The research was conducted at an Upnormal café in the city of Bandung with descriptive research methods with a quantitative approach, the data obtained were by survey methods and sampling techniques using random sampling, data analysis techniques (Structural Equation Modeling - SEM). Then the service received has a significant effect on customer satisfaction. The taste and design of the cafe are accepted but not significant on customer satisfaction. The price is rejected but has a significant effect on consumer satisfaction
Product Quality, Service Quality and Price on Buyer Satisfaction of Naavagreen Beauty Products through Sales Promotion as Intervening Variables Erni Rusyani
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1228.935 KB) | DOI: 10.35335/enrichment.v12i2.563

Abstract

Today, beauty clinics are mushrooming and popping up that offer a variety of services that suit the demands of society in the field of beauty and skin health. Navaagreen is one of the many beauty clinic businesses that aim to answer the need for beauty and skin health by utilizing raw materials derived from nature in order to achieve the company's goal of increasing client happiness and loyalty. This study is based on a survey. The participants in this research are buyers/customers who have done treatment or used products from Beauty Naavagreen clinic. The data collection technique used a questionnaire that obtained 35 respondents. In analyzing the data using (SEM-PLS) using the SMART PLS 3.0 program. The analysis carried out is by analyzing the outer model, analyzing the inner model and testing the hypothesis. The results of the study have proven that Product Quality and Service Quality have a positive effect on Sales Promotion, and Price has a positive effect on Buyer Satisfaction
Marketing Strategy, Brand Image on Consumer Purchase Interest Erni Rusyani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5513

Abstract

The purpose of this study is to examine the impact of marketing strategy and brand image on consumer interest in purchasing garments at the Quenza bella fashion Muslim shop. The study's demographic consists of all people aged 17 and above in Tasik City who have purchased Quenza bella fashion Muslim clothing, with a total of 39 respondents. Primary data is the sort of data used in this investigation. Data collection methods using a google form questionnaire. SmartPLS 3.0 is the analytical instrument that was utilized to test the hypothesis. The results of the study show that Brand image has an important positive influence on buying attention, sales strategy has an important positive influence on brand image, and sales strategy does not affect buying attention.
TRENDS IN COMPANIES’ DISCLOSURE GOING PUBLIC: ETHICAL PROSPECT Erni Rusyani; Taufani C. Kurniatun
TRIKONOMIKA Vol 20 No 1 (2021): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.959 KB) | DOI: 10.23969/trikonomika.v20i1.4282

Abstract

Information disclosure in a go-public company is very important as transparency for stakeholders. This research discusses about trends of disclosure of media company which will go public. It is also carried out by using documentation study on the media company prospectus occurred in 2016-2021. Population is the prospectus of 18 media companies listed in Indonesia Stock Exchange. The data was then assessed by 10 students from department of financial management and 10 students from department of accounting, 10 company leaders and 10 investor practitioners. The data was processed by using Weighted Means Score (WMS). The result showed that the aspect of disclosure, cash flow, type of product/program, investment result, risk and business activity are in open category. The disclosure on assets is in the very open category; while the disclosure on important events is in the fairly open category. A media company that will go public, viewed from the ethical prospect (disclosure trend) towards company’s information is in open category which means it has already been open towards information owned by the company.
PAYBACK PERIOD ANALYSIS OF DISTANCE MASTER EDUCATION IN INDONESIA Kurniatun, Taufani; Rosita, Tita; Rusyani, Erni
TRIKONOMIKA Vol 22 No 2 (2023): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v22i2.8400

Abstract

Research on the rate of return on the learning process in distance higher education aims to measure the level of learning investment in post graduate program distance education. The method used in this research is descriptive research with a quantitative approach. The research instruments distributed were to alumni of the Terbuka University Postgraduate Program spread across various cities, including the cities of Bandar Lampung, Bandung, Batam, Bogor, Jakarta, Jember, Malang, Medan, Padang, Palembang, Samarinda, Semarang, Serang, Sorong, Surabaya, and Surakarta. As many as 116 respondents from the total population of 395 alumni (using stratified random sampling technique) made up the study sample of 116 respondents. The results of the study show that investment in education using the payback period method is feasible.
Enhancing Employee Performance: The Role of Work Discipline, Organizational Culture, and Competence in Shaping OCB at West Java Disaster Management Agency Sumanti, Nur Alia; Erni Rusyani; Atty Tri Juniarti
Journal of Business and Management Review Vol. 6 No. 3 (2025): (Issue-March)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v6i3.1438

Abstract

Research Aims: This study aims to provide a factual description of the influence of work discipline, organizational culture, and competence on organizational citizenship behavior (OCB) and its impact on employee performance at Regional Disaster Management Agencies (BPBD) across West Java. Design/methodology/approach: This research employs a quantitative method with descriptive and verificative analysis. The analysis tool used is Structural Equation Modelling (SEM). The sample consists of 242 civil servants working at BPBDs across West Java. Research Findings: The findings reveal a significant influence of work discipline, organizational culture, and competence on OCB, with an impact magnitude of 70.22%. Other variables not examined account for 29.78%. Additionally, there is a significant influence of OCB on the performance of civil servants at BPBDs across West Java, with an impact magnitude of 80.51%, while other unexplored variables account for 19.49%. Theoretical Contribution/Originality: This study contributes to the understanding of how organizational factors such as work discipline, organizational culture, and competence shape OCB, which in turn significantly enhances employee performance, particularly in the context of public service institutions like BPBD.
Global Research Trends of Six Sigma in Management: A Bibliometric Perspective Rusyani, Erni
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2153

Abstract

This study presents a bibliometric analysis of global research trends on Six Sigma within the management discipline, covering 747 publications indexed between 2015 and 2025 with an annual growth rate of 2.3 percent. The findings reveal a fluctuating yet generally positive publication trajectory, with notable peaks in 2020 and 2023, likely driven by global operational challenges and subsequent organizational restructuring. Geographic distribution indicates a strong concentration of research in a few countries, led by India, the United States, and the United Kingdom, reflecting disparities in research capacity and collaboration networks. Keyword co-occurrence mapping identified key thematic areas, including methodological foundations such as DMAIC and process improvement, strategic themes like critical success factors, sustainability, and Industry 4.0 integration, as well as sector-specific applications in healthcare, public services, and SMEs. The results underscore the multidisciplinary nature of Six Sigma and its evolution from a technical quality improvement tool to a strategic management framework, increasingly integrated with complementary approaches such as Lean, the Theory of Constraints, and ITIL. This adaptability enhances its relevance in diverse industrial contexts, contributing to operational excellence, strategic advantage, and customer satisfaction. Future research should explore digital technology integration, cultural and institutional adoption factors, and the long-term strategic impacts of Six Sigma to strengthen its global applicability.
Measurement Validation of Service Ethics Higher Education in Indonesia Rusyani, Erni; Kurniatun, Taufani Chusnul; Arifin, Yusuf
JDM (Jurnal Dinamika Manajemen) Vol 10, No 1 (2019): March 2019
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i1.16365

Abstract

This study aims to develop an ethics index of education services at universities in Indonesia with an approach to marketing education services. This is because service ethics is a long-term investment to build trust by providing services that can create ethical education. This research was calculated using the “weighted average value” of each indicator of service ethics, with a population of students from State and Private Universities in Banjarmasin and Makassar. Based on findings obtained from two major groups of the University, namely Higher Education in the City of Banjarmasin and Higher Education in the City of Makassar, the University has a Good Higher Education Ethics Performance (KEPT). Each University, whether Higher Education in Banjarmasin City or Higher Education in Makassar City has different characteristics, for Higher Education in Banjarmasin and Makassar City have similarities with the highest aspects in the Education Service Ethics Index in Higher Education, namely Lecturers provide opportunities for students to apply the lowest questions and aspects, namely the campus building does not provide facilities for students with disabilities or special needs (there are no block or road markers, there are toilets for people with disabilities, names or room numbers using braille).
Marketing 4.0 for Mango Market Development Effectively in Indramayu Regency, Indonesia Rusliati, Ellen; Mulyaningrum, Mulyaningrum; Rusyani, Erni; Mulyanto, Ferry
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.015

Abstract

Objectives: Entrepreneurs experienced a decline in sales during Covid-19. Digital marketing strategies could identify the desired products and services of their potential customers. Therefore, the objective of this study was to generate a market 4.0 model by integrating conventional and digital marketing with the 4C market mix, customer behavior, and the 5A approach (aware, appeal, asked, acted, advocate). Methodology: Descriptive and qualitative methods were used with atlas.ti software for data analysis. The study focused on mango farmers and entrepreneurs producing derived products in Indramayu Regency, Indonesia. In-depth interviews and participant observations were used to collect data. Finding: The research results showed that farmers and entrepreneurs who applied marketing 4.0 were able to survive during the COVID-19 pandemic, and were interested in continuing to develop the market in the future Conclusion: The use of digital technology in marketing activities is still at an early stage, which is limited to WhatsApp groups and websites. The use of marketing 4.0 has resulted in a wider marketing reach for Indramayu mangoes.
Co-Authors Atty Tri Juniarti Azhar Affandi Djuhriah, Nany Ellen Rusliati Hery Widijanto Mulyaningrum Mulyaningrum Mulyanto, Ferry Sumanti, Nur Alia Taufani Chusnul Kurniatun Yusuf Arifin Yusuf Arifin