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Model yang Mempengaruhi Ekuitas Merek dalam Meningkatkan Minat Konsumen pada Kedai Kopi di Kota Lhokseumawe Munardi, Munardi; Juliansyah, Hijri
PASAI Vol 7, No 1 (2013)
Publisher : Universitas Malikussaleh

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Abstract

Kondisi persaingan menuntut  kombinasi  strategi pemasaran yang tepat, untuk mencapai target penjualan. Di samping itu kepuasan pelanggan adalah faktor yang menentukan dalam strategi pemasaran, untuk menghadapi persaingan yang ketat sehingga mengakibatkan perusahaan harus menepatkan kepuasan konsumen sebagai prioritas utama, sehingga sukses atau tidaknya suatu penjualan ditentukan dengan puas atau tidaknya konsumen sehingga kedai kopi tersebut akan banyak dikunjungi oleh pelanggan. Kesetian konsumen agar tidak hilang, maka perlu mengetahui kelebihan dan kekurangan dalam strategi pemasaran. Suatu merek memberikan serangkaian janji yang di dalamnya menyangkut kepercayaan, konsistensi, dan harapan. Dengan demikian, merek sangat penting, baik bagi konsumen maupun produsen. Proses keputusan tidak berhenti pada tahap pembelian. Selanjutnya konsumen akan mengevaluasi apakah pembelian yang dilakukan sesuai dengan yang mereka harapkan. Hasil dari proses evaluasi tersebut adalah adanya perasaan puas dan tidak puas. Berdasarkan hasil penelitian, diketahui seluruh konsumen menyatakan puas terhadap produk dan pelayanan yang diberikan oleh Kedai Kopi. Hal ini disebabkan sebagian besar kinerja dari atribut Kedai Kopi telah dinilai baik oleh konsumen.
PENGARUH LATIHAN SQUAT JUMP TERHADAP POWER OTOT TUNGKAI PADA PEMAIN BOLA VOLLY TIM TWC KECAMATAN KUOK KABUPATEN KAMPAR Munardi, Munardi; Ramadi, Ramadi; Vai, Aref
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan VOL 6 : EDISI 1 JANUARI-JUNI 2019
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract

Abstract: Based on observations from researchers in the field, Bolavoli from the Kuok District Team, Kampok District. The researcher observed that during the training and match sessions in the Kuok District Volleyball Team in Kampar District, the District was still not optimal. One of them is like a leg muscle when jumping when doing a smash or block. So when you do a smash or block is not optimal. The purpose of this study was to determine the effect of squat jump exercises on leg muscle strength in the Kuok sub-district volleyball team in Kampar District. The population in this study was a team of 12 people from the Kuok District volleyball team in the Kampar District. The sample is a small portion of the population that is the subject of research. In this study the sampling technique was done by means of total sampling. The instrument in this study is a vertical leap. Based on the analysis and discussion of data, it can be concluded that there is an effect of jump squat training on leg muscle strength. On the Twc volleyball team in Kuok Subdistrict, Kampar Regency, it is proven by the results of tcount 4.723> t table 1.796 at α = 0.05. This proves that by doing squat jump exercises, leg muscle strength can produce better results.Key Words: Squat Jump, Leg Muscle Strength
PENINGKATAN KAPASITAS PENDUKUNG USAHA PADA UMKM KELOMPOK USAHA KERUPUK TEMPE BUNGONG NANGGROE DI KECAMATAN SYAMTALIRA ARON KABUPATEN ACEH UTARA Falahuddin, Falahuddin; Fuadi, Fuadi; Munandar, Munandar; Juanda, Reza; Munardi, Munardi; Heikal, Mohd.
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 2 No. 2 (2022): Agustus 2022 - Januari 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v2i2.631

Abstract

The purpose of Community Service is carried out to provide understanding and assist business actors regarding the factors supporting business activities, such as business management factors and legality so that business activities carried out are not only profit-oriented, but business activities can continue to develop in the future by paying attention to and implementing supporting factors for business activities. At the end of the program, partners are expected to be able to do, namely 1). business actors experienced a greater increase in production capacity. 2). business actors have an increased understanding of the importance of good financial bookkeeping. 3). business actors also experienced an increased understanding of the importance of labels (Halal and brands) as a marketing strategy and applying science and technology/electronic media as a means of promotion to increase sales.