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All Journal Agridevina : Berkala Ilmiah Agribisnis CEMARA JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) BUANA SAINS wacana equiliberium (jurnal pemikiran penelitian ekonomi) Journal of Food Technology and Agroindustry Agricultural Science Jurnal Abdiraja Journal MISSY (Management and Business Strategy) Journal of Management and Social Sciences Jurnal Pengabdian Masyarakat Indonesia Sejahtera Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Dody Tri Kurniawan
Prodi. Agribisnis, Fakultas Pertanian, Universitas Wiraraja
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STRATEGI BAURAN PEMASARAN DAN EFISIENSI SALURAN DISTRIBUSI HOME INDUSTRI MARNING JAGUNG DI KECAMATAN KALIANGET Ulandari, Putri; Kurniawan, Dody Tri; Fatmawati, Fatmawati
Journal MISSY (Management and Business Strategy) Vol 3 No 1 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i1.2106

Abstract

Corn is an agricultural commodity that is quite potential to be developed due to various factors, apart from being a food ingredient, corn also contains a lot of carbohydrates second after rice and corn is also used as an ingredient in the animal feed industry. In addition to being animal feed, corn can also be processed into a product that has a high added value for the corn itself, one of which is made into processed corn marning which has a distinctive taste. The corn marning produced by UD Ajum Pertama is located in Kalianget Timur Village, this corn marning business was initiated in the 90s which was later developed into one of the home corn marning industries which is quite liked by the people of Sumenep. The success of a home industry will not escape the problems that exist, so that these problems result in delays in the process of production activities. The problems experienced by UD Ajum Pertama include a lack of understanding about marketing competition for corn marning products. So the opportunity to enter the world of marketing is very minimal. The results of the analysis show that marketing in the production of marning corn at UD Ajum Pertama has met the Marketing Mix aspect, namely the 4P (product, price, place, promotion) namely the product, namely in the form of marning corn, the price (price), namely there are various price options, place (place), namely there are 4 different places, promotion (promotion), namely for the promotion aspect, producers still promote their products directly to consumers. For the marketing channel process in UD Ajum Pertama maize marning is currently quite developed, there are 3 marketing channels, each of which has its own efficiency value, for the most efficient marketing channel is channel 1.
Pengembangan Agribisnis Berbasis Komoditas Unggulan di Kabupaten Sumenep Fatmawati Fatmawati; Dody Tri Kurniawan; Mohammad Anwar
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1715

Abstract

Sumenep Regency has a wealth of agribusiness superior commodities such as rice, corn, chili, onions, tobacco, coconut, and the livestock sector in the form of cattle and goats. This research aims to explore this potential and formulate an adaptive and sustainable agribusiness development strategy. The approach used involves field studies, primary and secondary data collection, and SWOT analysis. The results of the study show that obstacles such as low access to technology, inadequate infrastructure, and weak farmer institutions need to be answered with strategies to strengthen institutions, modernize technology, develop derivative products, and digitize the market. The implementation of this strategy is projected to be able to increase the productivity and welfare of farmers, as well as encourage sustainable regional economic growth.
Analisa Strategi E-Marketing Untuk Meningkatkan Minat Beli Online Dewi Wulansari; Dody Tri Kurniawan; Iddrus Iddrus
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.370

Abstract

Kitchen equipment businesses have done for a long time in Indonesia, both it managed by offline and online. However, recently there are some businesses that used online transactions. Internet facilities provide the business opportunities develop more quickly, there are many who begin with a simple concept and there is a few who are close to being professional. Sometimes, the using of e-commerce is less than optimal because of poor management, such as poor web appearance, less attractive writing, do not including current promotional language, the pricing strategies and product descriptions that are less in detailed. In general, this is a lack of online marketing activities on existing e-commerce media. This situation provides an idea for the researchers to conduct a research to analyze the people's buying interest in e-commerce that sell kitchen equipment products in Sumenep and their strategies.This research was conducted by distributing some questionnaires at several locations in Sumenep with the priority targets are house wives which the results will be explained descriptively. This strategy analysis using SWOT analysis tool.
Permintaan Dan Penawaran Kencur Di Pasar Anom Sumenep Size, Tula; Pramasari, Ika Fatmawati; Kurniawan, Dody Tri
Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) Vol 11 No 01 (2023): Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) : Juni 2023
Publisher : Unversitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/equilibrium.11.01.14-28

Abstract

Penelitian ini bertujuan untuk menganalisis (1) faktor-faktor yang mempengaruhi permintaan dan penawaran kencur lokal di Pasar Anom Sumenep (2) tingkat elastisitas permintaan dan penawaran kencur lokal di Pasar Anom Sumenep. Pengambilan sampel pada permintaan menggunakan teknik Accident Sampling dan pada penawaran pengambilan sampel menggunakan sampling jenuh. Metode analisis yang digunakan yaitu analisis deskriptif kuantitatif dengan metode analisis regresi linier berganda dan menggunakan perhitungan elastisitas permintaan dan penawaran. Berdasarkan hasil penelitian menunjukkan bahwa (1) faktor-faktor yang berpengaruh nyata secara parsial terhadap permintaan kencur lokal adalah harga beli kencur lokal, harga beli kencur jawa, pendapatan dan jumlah tanggungan keluarga, sedangkan faktor-faktor yang berpengaruh nyata secara parsial terhadap penawaran kencur lokal adalah harga kencur lokal dan modal (2) Permintaan kencur lokal bersifat elastis, sedangkan penawaran kencur lokal bersifat inelastis.
STRUKTUR PASAR BAWANG GORENG VARIETAS LOKAL SUMENEP Dody Tri Kurniawan; Isdiantoni; Dewi Wulansari
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The current condition of local fried onion varieties in their marketing activities is still very dependent on middlemen. Producers are very low on market information so they cannot determine for themselves which market channels to use and which are the most efficient, they have not been able to determine prices according to a reasonable margin for them. In addition, the largest production is on orders while the continuous one is very low, because producers do not understand the existing market structure so that their target market information policy is very limited. The purpose of this study is to provide market information to consumers in the form of: Efficient market channels and market margins and information on the structure of the fried onion market. The sample in this study was the Persada Indah Rubaru Cooperative (PIR) with 3 respondents. The analysis used in this study is the analysis of marketing channels and market structure. The analysis of marketing channels includes descriptive analysis for marketing channel patterns. While for the analysis of market structure using market concentration analysis (CR4) and Minimum Efficient Scale (MES). The results of the study showed (1) there are fried onion marketing channels in Mandala Village, namely there is 1 marketing channel, namely the first level marketing channel. Market concentration in the competitive market leads to a perfect competition market with a CR4 value of 35% and an MES value of 9%, which means that market entry and exit barriers are still easy.
Co-Authors Aryo Wibisono Dewi Wulansari Fatmawati Fatmawati Fatmawati Fatmawati Iddrus Iddrus Ika Fatmawati Pramasari Isdiantoni Ismawati Ismawati Mohammad Anwar Purwati Ratna Wahyuni Purwati Ratna Wahyuni Rika Diananing Putri Sindi Arista Rahma Size, Tula Ulandari, Putri Very Andrianingsih