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Pengembangan Agribisnis Berbasis Komoditas Unggulan di Kabupaten Sumenep Fatmawati Fatmawati; Dody Tri Kurniawan; Mohammad Anwar
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1715

Abstract

Sumenep Regency has a wealth of agribusiness superior commodities such as rice, corn, chili, onions, tobacco, coconut, and the livestock sector in the form of cattle and goats. This research aims to explore this potential and formulate an adaptive and sustainable agribusiness development strategy. The approach used involves field studies, primary and secondary data collection, and SWOT analysis. The results of the study show that obstacles such as low access to technology, inadequate infrastructure, and weak farmer institutions need to be answered with strategies to strengthen institutions, modernize technology, develop derivative products, and digitize the market. The implementation of this strategy is projected to be able to increase the productivity and welfare of farmers, as well as encourage sustainable regional economic growth.
Analisa Strategi E-Marketing Untuk Meningkatkan Minat Beli Online Dewi Wulansari; Dody Tri Kurniawan; Iddrus Iddrus
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.370

Abstract

Kitchen equipment businesses have done for a long time in Indonesia, both it managed by offline and online. However, recently there are some businesses that used online transactions. Internet facilities provide the business opportunities develop more quickly, there are many who begin with a simple concept and there is a few who are close to being professional. Sometimes, the using of e-commerce is less than optimal because of poor management, such as poor web appearance, less attractive writing, do not including current promotional language, the pricing strategies and product descriptions that are less in detailed. In general, this is a lack of online marketing activities on existing e-commerce media. This situation provides an idea for the researchers to conduct a research to analyze the people's buying interest in e-commerce that sell kitchen equipment products in Sumenep and their strategies.This research was conducted by distributing some questionnaires at several locations in Sumenep with the priority targets are house wives which the results will be explained descriptively. This strategy analysis using SWOT analysis tool.
Permintaan Dan Penawaran Kencur Di Pasar Anom Sumenep Size, Tula; Pramasari, Ika Fatmawati; Kurniawan, Dody Tri
Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) Vol 11 No 01 (2023): Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi) : Juni 2023
Publisher : Unversitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/equilibrium.11.01.14-28

Abstract

Penelitian ini bertujuan untuk menganalisis (1) faktor-faktor yang mempengaruhi permintaan dan penawaran kencur lokal di Pasar Anom Sumenep (2) tingkat elastisitas permintaan dan penawaran kencur lokal di Pasar Anom Sumenep. Pengambilan sampel pada permintaan menggunakan teknik Accident Sampling dan pada penawaran pengambilan sampel menggunakan sampling jenuh. Metode analisis yang digunakan yaitu analisis deskriptif kuantitatif dengan metode analisis regresi linier berganda dan menggunakan perhitungan elastisitas permintaan dan penawaran. Berdasarkan hasil penelitian menunjukkan bahwa (1) faktor-faktor yang berpengaruh nyata secara parsial terhadap permintaan kencur lokal adalah harga beli kencur lokal, harga beli kencur jawa, pendapatan dan jumlah tanggungan keluarga, sedangkan faktor-faktor yang berpengaruh nyata secara parsial terhadap penawaran kencur lokal adalah harga kencur lokal dan modal (2) Permintaan kencur lokal bersifat elastis, sedangkan penawaran kencur lokal bersifat inelastis.
STRUKTUR PASAR BAWANG GORENG VARIETAS LOKAL SUMENEP Dody Tri Kurniawan; Isdiantoni; Dewi Wulansari
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The current condition of local fried onion varieties in their marketing activities is still very dependent on middlemen. Producers are very low on market information so they cannot determine for themselves which market channels to use and which are the most efficient, they have not been able to determine prices according to a reasonable margin for them. In addition, the largest production is on orders while the continuous one is very low, because producers do not understand the existing market structure so that their target market information policy is very limited. The purpose of this study is to provide market information to consumers in the form of: Efficient market channels and market margins and information on the structure of the fried onion market. The sample in this study was the Persada Indah Rubaru Cooperative (PIR) with 3 respondents. The analysis used in this study is the analysis of marketing channels and market structure. The analysis of marketing channels includes descriptive analysis for marketing channel patterns. While for the analysis of market structure using market concentration analysis (CR4) and Minimum Efficient Scale (MES). The results of the study showed (1) there are fried onion marketing channels in Mandala Village, namely there is 1 marketing channel, namely the first level marketing channel. Market concentration in the competitive market leads to a perfect competition market with a CR4 value of 35% and an MES value of 9%, which means that market entry and exit barriers are still easy.
Pemanfaatan Pekarangan Rumah Untuk Tanaman Obat Keluarga Kecamatan Kota Sumenep Dody Tri Kurniawan; Purwati Ratna Wahyuni
Jurnal ABDIRAJA Vol 6 No 2 (2023): Jurnal Abdiraja
Publisher : LPPM Universitas Wiraraja Sumenep, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451, Telp. (0328) 673399 Fax. (0328) 673088

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/adr.v6i2.2894

Abstract

Pertanian tidak hanya dalam bidang perkebunan maupun holtikurtura tetapi juga tentang bidang biofarmaka atau tanaman kesehatan, biasanya tanaman ini dikenal dengan tanaman obat keluarga (TOGA). Seiring dengan perkembangan teknologi, ada beberapa solusi dalam mengatasi terbatasnya lahan pertanian tersebut salah satunya adalah dengan pemanfaatan lahan pekarangan. Kecamatan Kota Sumenep memiliki luas 27,83 km2 dan memiliki jumlah penduduk terbesar yakni sebanyak 79.365 jiwa (Kecamatan Kota Sumenep Dalam Angka, 2020) dengan angka kepadatan penduduknya adalah sebanyak 2.851 jiwa perkilometer persegi. Salah satu kelurahan yang terletak di pusat kota adalah Kelurahan Kepanjin (luas daerah 0,33 KM2 dengan jumlah penduduk 3443 jiwa) khususnya RT. 003/RW.001. RT. 003/RW.001memiliki jarak rumah yang sangat padat, sehingga kemungkinan untuk pemanfaatan lahan cenderung adalah pekarangan. Walaupun rata-rata warganya memiliki pendidikan yang tinggi namun kesadaran terhadap pemanfaatan pekarangan untuk Toga sangat minim. Kegiatan dilakukan pada tanggal 19 September 2021 dengan konsep membagikan 5 jenis tanaman (Jahe Merah, Jahe Emprit, Temu Ireng, Temulawak, dan Sambiloto) kepada 10 warga terpilih yang didampingi tokoh masyarakat setempat dan Ketua Rt. Selain itu tim juga memberikan motivasi dan penjelasan mengenai manfaat tanaman tersebut dan membagikan cara pengolahannya.