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All Journal Managament Insight: Jurnal Ilmiah Manajemen
Indah Septiana
Universitas Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALYSIS THE EFFECT OF HABIT AND PERCEIVED ENJOYMENT MEDIATED BY BEHAVIOURAL INTENTION TO ADOPTION ON STUDENTS USING MOBILE BANKING BNI Indah Septiana; Muhartini Salim; Muhammad Yasser Iqbal Daulay
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.769 KB) | DOI: 10.33369/insight.15.1.78-94

Abstract

The purpose of this study aims to analyze the effect of habit and perceived enjoyment, mediated by behavioural intention on adoption in students using BNI mobile banking at university of Bengkulu. This research is a casual quantitative study. The total sample of the study is 150 respondents, data were collected using snowball sampling and analyzed using SEM PLS (partial least square). Based on the results of the study explained that habits and perceived enjoyment mediated by behavioural intention support the use of mobile banking at Bengkulu University. This study has several limitations such as, uneven distribution of respondents, and the theoretical scope of research. Subsequent research can determine respondents more evenly, and can expand and modify the research framework to be able to measure or study more deeply about the related variables in this study.Keywords: Habit, Perceived Enjoyment, Behavioural Intention, Adoption.
Co-Authors Muhammad Yasser Iqbal Daulay Muhartini Salim