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All Journal Ekonomi Bisnis Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Student Journal of Business and Management (SJBM)
Muhartini Salim
Universitas Bengkulu
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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PENGARUH BRAND HERITAGE YANG DIMEDIASI OLEH BRAND LOYALTY PENGGUNAAN PONSEL CERDAS IPHONE Febry Nurjanah; Muhartini Salim
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.1.81-94

Abstract

The purpose of this study was to find and analyze the influence of brand heritage mediated by brand image on brand loyalty in the use of iPhone smartphones in Bengkulu city. This research is a quantitative research. The population used in this study were all respondents in the city of Bengkulu who used an iPhone smartphone, with a sample of 144 respondents. Data collection using non probability sampling and analyzed using SEM PLS (partial least square). Based on the analysis, it was found that; 1) Brand heritage has a significant positive effect on brand image on the use of iPhone smartphones in Bengkulu city; 2) brand heritage has a significant positive effect on brand loyalty in the use of iPhone smartphones in Bengkulu city; 3) brand image has a significant positive effect on brand loyalty in the use of iPhone smartphones in Bengkulu city; 4) brand heritage can be partially mediated by brand image on the use of iPhone smartphones for brand loyalty.
PENGARUH ATMOSFIR RESTORAN DAN KEADILAN YANG DITERIMA TERHADAP NIAT PERILAKU YANG DIMEDIASI OLEH EMOSI POSITIF PADA KONSUMEN RESTORAN Rosalina Elisabet Simalango; Muhartini Salim; Fachri Eka Saputra; Praningrum Praningrum; Trisna Murni
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 2 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.2.%p

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh atmosfir restoran, keadilan yang diterima terhadap niat perilaku yang dimediasi oleh mosi positif pada konsumen restoran Well The Food Bengkulu, Indonesia. Data responden dikumpulkan menggunakan kuisioner online yang disebarkan melalui sosial media Instagram dan Whatsapp. Analisis data menggunakan pendekatan regresi termediasi atau mediated regression approach (MRA) pada SPSS, 219. Hasil penelitian menjelasakan bahwa, atmosfir Restoran keadilan yang diterima berpengaruh terhadap Emosi Positif. Emosi Positif berpengaruh terhadap Niat Perilaku, serta atmosfir restoran berpengaruh terhadap niat perilaku. Emosi positif memediasi pengaruh atmosfir restoran terhadap niat perilaku, emosi positif memediasi pengaruh keadilan yang diterima terhadap niat perilaku dan keadilan yang diterima berpengaruh terhadap niat perilaku.
ANALYSIS THE EFFECT OF HABIT AND PERCEIVED ENJOYMENT MEDIATED BY BEHAVIOURAL INTENTION TO ADOPTION ON STUDENTS USING MOBILE BANKING BNI Indah Septiana; Muhartini Salim; Muhammad Yasser Iqbal Daulay
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.769 KB) | DOI: 10.33369/insight.15.1.78-94

Abstract

The purpose of this study aims to analyze the effect of habit and perceived enjoyment, mediated by behavioural intention on adoption in students using BNI mobile banking at university of Bengkulu. This research is a casual quantitative study. The total sample of the study is 150 respondents, data were collected using snowball sampling and analyzed using SEM PLS (partial least square). Based on the results of the study explained that habits and perceived enjoyment mediated by behavioural intention support the use of mobile banking at Bengkulu University. This study has several limitations such as, uneven distribution of respondents, and the theoretical scope of research. Subsequent research can determine respondents more evenly, and can expand and modify the research framework to be able to measure or study more deeply about the related variables in this study.Keywords: Habit, Perceived Enjoyment, Behavioural Intention, Adoption.
KETERKAITAN FAKTOR DEMOGRAFI DENGAN MOTIF BERPINDAH PILIHAN LAYANAN HOTEL BERBINTANG DI KOTA BENGKULU Sri Wahyu Putri; Muhartini Salim
Management Insight: Jurnal Ilmiah Manajemen Vol 12, No 2 (2017): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1004.835 KB) | DOI: 10.33369/insight.12.2.23-39

Abstract

The purpose of this research is to examine the relationship between demographic factors and switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by the competitor, ethical problems, and involuntary switching. A questionnaire was utilized on 93 respondents of one-star hotels, 61 respondents of two-stars hotels, and 59 respondents of three-stars hotels in Bengkulu City. Analysis technique used is a test cross tabulation. According to the results of this research, the average responses of respondents to switch motive based on variabels pricing, inconvenience, core service failure, service encounter failure, response to service failure, attraction by competitor, ethical problems, and involuntary switching is in high category. The results of this analysis indicate that the overall demographic factors have a significant relationship with the switch motive based on variabels pricing, the core service failure, response to service failure, and ethical problems. However, overall demographic factors exist which hasn't relationship with the switch motive based on variabels inconvenience, service encounter failure, attraction by competitor and involuntary switching.Keywords: Demographic, Pricing, Inconvenience, Core Service Failure, Involuntary Switching.
PENGARUH ENJOYMENT, FLOW EXPERIENCE, TRUST TERHADAP INTENTION TO PLAY PADA GAME PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG) MOBILE DI BENGKULU Ivan Kurnia; Muhartini Salim; Sularsih Anggrawati; Aprima Widanti; Ilsya Hayadi
Jurnal Ilmiah Ekonomi Bisnis Vol 24, No 3 (2019)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.963 KB) | DOI: 10.35760/eb.2019.v24i3.2173

Abstract

The purpose of this study were to determine the effect of enjoyment, flow experience, and trust toward the level of intention to play in online game  playerunknown's battlegrounds  (PUBG) mobile in Bengkulu. This study uses a quantitative approach using primary data obtained through online questionnaires. This study involved users of the game PUBG mobile in Bengkulu. The total sample in this study was 140 users of the game PUBG mobile in Bengkulu using the convenience sampling method. The data processing technique of this study used Statistical Package For Social Science (SPSS) software version 21.0. The analysis which is used including validity test, reliability test, and t test for hypothesis testing. The result revealed that; 1). Enjoyment has a positive and has a significant influence toward the level of intention to play; 2). Flow experience has a positive and has a significant influence toward the level of intention to play; 3). Trust has a positive and has a significant influence toward the level of intention to play felt by users of the PUBG mobile game in the  Bengkulu.
The The Mediating Role Of Trust In The Influence Of Viral Marketing And Online Consumer Reviews On Purchasing Decisions Skintific Product In TikTok Dewi Murni; Muhartini Salim
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.4971

Abstract

Online shopping in Indonesia will continue to increase along with technological advances, Data collected by APJII and Suara.com shows that "more than 74% of Indonesians choose to shop online." This study aims to examine the mediating role of trust in the influence of viral marketing and online consumer reviews on purchasing decisions through trust. The data obtained by this study through a questionnaire from 100 respondents of Skintific users on TikTok. This research data is processed using SEM (Structural Equation Modeling) using the SmartPLS4 application. The results of this study are Viral Marketing has a significant impact on Trust, Online Consumer Reviews has a significant impact on Trust, Trust has a significant impact on Purchasing Decisions, Viral Marketing has a significant impact on purchasing decisions, Online Consumer Reviews has a significant impact on Purchasing Decisions, Viral Marketing has a significant impact on Purchasing Decisions through Trust, Online Consumer Reviews has a significant impact on Purchasing Decisions through Trust. The implication of this research for the Skintific company is that it is expected to always maintain a good message on Viral Marketing, create a good reputation in consumer perceptions starting from the products sold, the services provided, and other aspects that appear in TikTok media.
Pengaruh Country Of Origin Image, Product Quality, Brand Familiarity Terhadap Consumer Purchase Intention Pada Produk Televisi Sharp Wulan Aka Yuana; Muhartini Salim; Sularsih Anggarawati
Student Journal of Business and Management Vol. 4 No. 1 (2021)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.4.1.181-217

Abstract

The purpose of this study is to determine the influence of country of origin, product quality, brand familiarity of consumer purchase intention Sharp television. The type of research used is quantitative research.  This study is with primary data. Samples in this study as many 150 respondents who are taken from interested and attention communities will make a purchase intention of Sharp television. The sampling technique using snowball sampling methods of collecting data with online questionnaires. Data analysis  using multiple linear regression analysis. The result of this study indicate that the variable of origin country significant 0.000 then effects consumer purchase intention. Product quality value significant level 0,006 then effects consumer purchase intention and brand familiarity value of 0,000 significant level effect consumer purchase intention. This means that the higher purchase intention, the higher country of origin image, product quality and brand familiarity. Therefore, country of origin image, product quality, and brand familiarity have relationship to strengthen the level of purchase intention. the implications of this study will help companies improve purchase intention in sharp television by optimizing country of origin image, product quality, and brand familiarity.
Analisis Pengaruh Persepsi Harga, Kebiasaan, Brand Image dan Komitmen Konsumen terhadap Keputusan Pembelian Pakan Ternak di Toko M.A Ternak David Harnadi; Muhartini Salim; Seprianti Eka Putri
Student Journal of Business and Management Vol. 5 No. 1 (2022)
Publisher : Universitas Bengkulu

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Abstract

Abstract The research objective was to analyze the effect of price perceptions, shopping habits, brand image and consumer commitment to purchasing decisions for animal feed at M.A Livestock Stores. This research was conducted with a quantitative approach, to see the influence between phenomena. respondents are customers who are visiting and customers who have visited the M.A Livestock Store Argamakmur, North Bengkulu Regency, is 100 respondents. Collecting data by distributing questionnaires is the customer and data analysis using multiple linear regression models. The results showed that price perceptions have a positive effect on purchasing decisions. This means positif price perception, the higher the consumer's purchasing decision. Shopping habits have a positive effect on purchasing decisions. This means that the good the customer's habits, the higher the purchasing decision. Brand image has a positive effect on purchasing decisions. This means that the better the brand image, the higher the purchasing decision. Consumer commitment has a positive effect on purchasing decisions. This means that the higher the consumer's commitment, the higher the purchasing decision. Keywords: Price Perception, Shopping Habits, Brand Image, Consumer Commitment, Purchasing Decisions. Abstrak Abstrak Tujuan penelitian adalah untuk menganalisis pengaruh persepsi harga, kebiasaan berbelanja, citra merek dan komitmen konsumen terhadap keputusan pembelian pakan ternak di Toko Ternak M.A. Penelitian ini dilakukan dengan pendekatan kuantitatif, untuk melihat pengaruh antar fenomena. responden adalah pelanggan yang sedang berkunjung dan pelanggan yang pernah berkunjung ke Toko Ternak M.A Argamakmur Kabupaten Bengkulu Utara sebanyak 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner pelanggan dan analisis data menggunakan model regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi harga berpengaruh positif terhadap keputusan pembelian. Artinya persepsi harga positif, semakin tinggi keputusan pembelian konsumen. Kebiasaan berbelanja berpengaruh positif terhadap keputusan pembelian. Artinya semakin baik kebiasaan pelanggan maka semakin tinggi keputusan pembeliannya. Citra merek berpengaruh positif terhadap keputusan pembelian. Artinya semakin baik citra merek maka semakin tinggi keputusan pembelian. Komitmen konsumen berpengaruh positif terhadap keputusan pembelian. Artinya semakin tinggi komitmen konsumen maka semakin tinggi keputusan pembeliannya. Kata kunci: Persepsi Harga, Kebiasaan Berbelanja, Citra Merek, Komitmen Konsumen, Pembelian Keputusan.
Analisis Kualitas Layanan Peserta BPJS Kesehatan di Fasilitas Kesehatan (Studi pada Layanan Peserta Mandiri di Wilayah Kantor Cabang Curup) Hervianto Agustian Winaka; Muhartini Salim; Seprianti Eka Putri
Student Journal of Business and Management Vol. 5 No. 2 (2022)
Publisher : Universitas Bengkulu

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Abstract

Abstract: The objectives of this research is to analyze and findout the service quality of the healthy care facility for independent BPJS client in the Curup Branch Office. This research used questionnaire to collect data and the kind of data was primary data which collected the data. The population in this research was independent BPJS client in the Curup Branch Office ware taken by proportional random sampling equal to 170 respondents. The analysis method in this research was gap analysis and cartesius diagram method. Based on the result in research, data analysis of customer’s quality generally showed that five dimensions were in not good category. Thus, the customers assessed that the quality of healthy care facility for independent BPJS client in the Curup Branch Office is not excellent and do have increasing. Keywords: Assurance, Empathy, Reliability, Responsivess and Tangibles. Abstrak: Penelitian ini bertujuan untuk menganalisis dan mengetahui kualitas pelayanan fasilitas pelayanan kesehatan klien BPJS mandiri di Kantor Cabang Curup. Penelitian ini menggunakan kuesioner untuk mengumpulkan data dan jenis datanya adalah data primer yang mengumpulkan data. Populasi dalam penelitian ini adalah klien BPJS mandiri di Kantor Cabang Curup yang diambil secara proporsional random sampling sebanyak 170 responden. Metode analisis dalam penelitian ini adalah analisis gap dan metode diagram kartesius. Berdasarkan hasil penelitian, analisis data kualitas pelanggan secara umum menunjukkan lima dimensi berada pada kategori kurang baik. Dengan demikian, pelanggan menilai kualitas fasilitas pelayanan kesehatan bagi klien BPJS mandiri di Kantor Cabang Curup kurang baik dan terus meningkat. Kata kunci: Jaminan, Empati, Keandalan, Daya Tanggap dan Bukti Fisik.
Co-Authors Aprima Widanti David Harnadi Dewi Murni Fachri Eka Saputra Febry Nurjanah Hervianto Agustian Winaka Ilsya Hayadi Indah Septiana Ivan Kurnia Muhammad Yasser Iqbal Daulay Praningrum Praningrum Rosalina Elisabet Simalango Seprianti Eka Putri Sri Wahyu Putri Sularsih Anggarawati Sularsih Anggrawati Trisna Murni Wulan Aka Yuana