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All Journal Managament Insight: Jurnal Ilmiah Manajemen International Journal of Islamic and Social Sciences (ISOS) Proceedings of Bengkulu International Conference on Economics, Management, Business, and Accounting Student Journal of Business and Management (SJBM)
Seprianti Eka Putri
Universitas Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Sikap Konsumen: Evaluasi dan Kepercayaan Atribut (Multiattributes Fishbein Approach) Seprianti Eka Putri
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

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The objective of this research was to know attitude consumer about attribute evaluation and belief at Hand & Body Lotion Mustika Ratu. The object of this research is consumer who used Hand and Body Lotion Mustika Ratu. The analysis methods used Fishbein Multi attributes approach with “Attitude Model” (Ao) and respondent from this study were obtained using purposive sampling techniques. The results showed that evaluation and trust to in attributes have an effect toward consumer attitude. Furthermore, consumer attitudes have shown a positive attitude and like the product.Keywords: attitude, attributes, belief, evaluation, fishbein 
Enhancing Social Media Usage on Business Performance: MSEMs During The COVID-19 Pandemic in Indonesia Seprianti Eka Putri
International Journal of Islamic and Social Sciences (ISOS) Vol. 1 No. 2 (2021): ISOS : International Journal of Islamic and Social Sciences
Publisher : UIN Mataram

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The purpose of this study is to examine the impact of the increase in social media users on business performance in micro, small, and medium-sized enterprises (MSMEs). This research uses a quantitative approach, with an analytical tool SEM PLS. A total of 250 responses social media users collected from respondents through purposive sampling technique with data collection used an online questionnaire. With research findings, perceived utility, and perceived ease of use, compatibility all influence social media use. Further, The usage of social media for marketing has a positive effect on the business performance of SMEs in terms of improving sales, customer relations, productivity, and creativity. The contribution of this study is to provide more relevant insights into the usage of social media on SMEs in Indonesia that are directly affected by the COVID-19 outbreak.
The Effect of Celebrity Endorsement, Influencer Marketing, and Electronic Word of Mouth (E-WOM) on Online Shopping Purchase Intention with Brand Image as an Intervening Variable on TikTok Shop Users Anggellista Permata Sari; Seprianti Eka Putri
Proceedings of Bengkulu International Conference on Economics, Management, Business, and Accounting Vol. 1 (2023): Proceeding Bicemba
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Bengkulu

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This study aims to determine the role of brand image in mediating the influence of celebrity endorsement, influencer marketing and electronic word of mouth on online shopping purchase intentions at Tiktok Shop. This study obtained a sample of 170 respondents using the non-probability sampling method. The data analysis technique in this study used PLS-SEM with the assistance program SmartPls version 3.3.7. The results of this study indicate that celebrity endorsements, influencer marketing, and electronic word of mouth have an effect on purchase intention. Celebrity endorsement, influencer marketing and electronic word of mouth have an effect on brand image. Brand image is able to mediate the influence of influencer marketing and electronic word of mouth on purchase intentions, while brand image is not able to mediate the influence of celebrity endorsements. By using celebrity endorsements and influencer marketing. In forming good electronic word of mouth, producers need convenient online media to build online with consumers.
Analisis Pengaruh Persepsi Harga, Kebiasaan, Brand Image dan Komitmen Konsumen terhadap Keputusan Pembelian Pakan Ternak di Toko M.A Ternak David Harnadi; Muhartini Salim; Seprianti Eka Putri
Student Journal of Business and Management Vol. 5 No. 1 (2022)
Publisher : Universitas Bengkulu

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Abstract The research objective was to analyze the effect of price perceptions, shopping habits, brand image and consumer commitment to purchasing decisions for animal feed at M.A Livestock Stores. This research was conducted with a quantitative approach, to see the influence between phenomena. respondents are customers who are visiting and customers who have visited the M.A Livestock Store Argamakmur, North Bengkulu Regency, is 100 respondents. Collecting data by distributing questionnaires is the customer and data analysis using multiple linear regression models. The results showed that price perceptions have a positive effect on purchasing decisions. This means positif price perception, the higher the consumer's purchasing decision. Shopping habits have a positive effect on purchasing decisions. This means that the good the customer's habits, the higher the purchasing decision. Brand image has a positive effect on purchasing decisions. This means that the better the brand image, the higher the purchasing decision. Consumer commitment has a positive effect on purchasing decisions. This means that the higher the consumer's commitment, the higher the purchasing decision. Keywords: Price Perception, Shopping Habits, Brand Image, Consumer Commitment, Purchasing Decisions. Abstrak Abstrak Tujuan penelitian adalah untuk menganalisis pengaruh persepsi harga, kebiasaan berbelanja, citra merek dan komitmen konsumen terhadap keputusan pembelian pakan ternak di Toko Ternak M.A. Penelitian ini dilakukan dengan pendekatan kuantitatif, untuk melihat pengaruh antar fenomena. responden adalah pelanggan yang sedang berkunjung dan pelanggan yang pernah berkunjung ke Toko Ternak M.A Argamakmur Kabupaten Bengkulu Utara sebanyak 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner pelanggan dan analisis data menggunakan model regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi harga berpengaruh positif terhadap keputusan pembelian. Artinya persepsi harga positif, semakin tinggi keputusan pembelian konsumen. Kebiasaan berbelanja berpengaruh positif terhadap keputusan pembelian. Artinya semakin baik kebiasaan pelanggan maka semakin tinggi keputusan pembeliannya. Citra merek berpengaruh positif terhadap keputusan pembelian. Artinya semakin baik citra merek maka semakin tinggi keputusan pembelian. Komitmen konsumen berpengaruh positif terhadap keputusan pembelian. Artinya semakin tinggi komitmen konsumen maka semakin tinggi keputusan pembeliannya. Kata kunci: Persepsi Harga, Kebiasaan Berbelanja, Citra Merek, Komitmen Konsumen, Pembelian Keputusan.
Analisis Kualitas Layanan Peserta BPJS Kesehatan di Fasilitas Kesehatan (Studi pada Layanan Peserta Mandiri di Wilayah Kantor Cabang Curup) Hervianto Agustian Winaka; Muhartini Salim; Seprianti Eka Putri
Student Journal of Business and Management Vol. 5 No. 2 (2022)
Publisher : Universitas Bengkulu

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Abstract: The objectives of this research is to analyze and findout the service quality of the healthy care facility for independent BPJS client in the Curup Branch Office. This research used questionnaire to collect data and the kind of data was primary data which collected the data. The population in this research was independent BPJS client in the Curup Branch Office ware taken by proportional random sampling equal to 170 respondents. The analysis method in this research was gap analysis and cartesius diagram method. Based on the result in research, data analysis of customer’s quality generally showed that five dimensions were in not good category. Thus, the customers assessed that the quality of healthy care facility for independent BPJS client in the Curup Branch Office is not excellent and do have increasing. Keywords: Assurance, Empathy, Reliability, Responsivess and Tangibles. Abstrak: Penelitian ini bertujuan untuk menganalisis dan mengetahui kualitas pelayanan fasilitas pelayanan kesehatan klien BPJS mandiri di Kantor Cabang Curup. Penelitian ini menggunakan kuesioner untuk mengumpulkan data dan jenis datanya adalah data primer yang mengumpulkan data. Populasi dalam penelitian ini adalah klien BPJS mandiri di Kantor Cabang Curup yang diambil secara proporsional random sampling sebanyak 170 responden. Metode analisis dalam penelitian ini adalah analisis gap dan metode diagram kartesius. Berdasarkan hasil penelitian, analisis data kualitas pelanggan secara umum menunjukkan lima dimensi berada pada kategori kurang baik. Dengan demikian, pelanggan menilai kualitas fasilitas pelayanan kesehatan bagi klien BPJS mandiri di Kantor Cabang Curup kurang baik dan terus meningkat. Kata kunci: Jaminan, Empati, Keandalan, Daya Tanggap dan Bukti Fisik.
Co-Authors Anggellista Permata Sari David Harnadi Hervianto Agustian Winaka Muhartini Salim